# Accessible Mailchimp Campaigns: A Quick Guide

**Source**: https://digitalaccessibility.caltech.edu/accessibility-guidelines-for-content-creators/accessible-mailchimp-campaigns
**Parent**: https://digitalaccessibility.caltech.edu/accessibility-guidelines-for-content-creators

[Home](https://digitalaccessibility.caltech.edu/)
 / 
[Guidelines](https://digitalaccessibility.caltech.edu/accessibility-guidelines-for-content-creators)
 / 
Mailchimp Campaigns

# Accessible Mailchimp Campaigns: A Quick Guide

## Content and Structure

- Use real headings, not just bold text
- Use Mailchimp's built-in content blocks
- Use a single-column or simple layout with left-aligned text
- Organize content in logical reading order

## Images and Alt Text

- Add alt text for all meaningful images
- Keep alt text short and purposeful
- Decorative images (e.g., dividers) should have empty alt text
- **Do not put essential information only in images**
- For more information, see [Mailchimp's help page with instructions for adding alt text to images](https://mailchimp.com/help/add-alt-text-to-images/)

## Links and Buttons

- Link text should describe the destination
- Avoid vague links such as "click here" or "read more"
- Use buttons for primary calls to action

## Text and Readability

- Use paragraphs that are short and easy to scan
- Make font size readable (14–16px for body text)
- Don't use excessive ALL CAPS or decorative fonts

## Color and Visual Design

- Ensure there is strong color contrast between text and background
- Don't rely on color alone to convey meaning

## Before You Send: Quick Accessibility Check

- Does the email make sense without images?
- Are links clear when read out of context?
- Is text readable on mobile and desktop? When zoomed to 200%?
- Is anything unclear without visual clues?