Editorial office

Source: https://www.tuwien.at/en/tu-wien/organisation/central-divisions/corporate-communications/pr-and-marketing/editorial-office Parent: https://www.tuwien.at/en/tu-wien/organisation/central-divisions/corporate-communications/pr-and-marketing

Science fascinates and is gaining more and more fans!

The editorial team has set itself the task of communicating the importance of and enthusiasm for science to the general public.\ With targeted communication, we position TU Wien as a leading research university, an excellent educational institution and a socially relevant institution in the public consciousness, as well as among stakeholders from business and politics.\ Our goal: to make research findings, exciting insights into everyday student life and the wide range of services offered by TU Wien accessible to a broad public in a target group-oriented manner - and to show how the university's services benefit everyone.

Our measures: A colourful communication mix

In order to build a bridge between science and society/business/politics, we use a variety of communication tools:

Traditional media relations: We reach out to print and online media with press releases and press interviews.
Online PR: Current research highlights can be found on the TU Wien website and on our social media channels (Instagram, Facebook, LinkedIn, Youtube, X).
Research newsletter: A monthly overview for internal and external subscribers with exciting research findings
Events and projects: TU Wien offers a diverse programme of events: on the one hand, events that are aimed at the public and bring the university to life, on the other hand, internal formats such as ‘meet the media’, which promote mutual understanding between scientists and journalists.

Your story, our expertise

The editorial team provides support in presenting scientific content in a way that is appropriate for the target group. Whether texts for print and online media, videos or customised communication concepts - we will find the right format for your story. Together, we develop solutions that are tailored to the needs of your target group and TU Wien's channels.

Our offer:

Consultancy: We help you find the right channel and the right format.
Creation: We write, edit and produce content - from articles to videos.
Realisation: We coordinate the publication on TU Wien's channels.

Your ideas are in demand!

Do you have exciting research findings, outstanding results in teaching or the ultimate service offer?\ Send us your topic suggestions and brief descriptions - including high-resolution images.\ With our expertise and passion for science communication, together we will make the fascination of TU Wien visible.

Glossary

Press release or press information

The classic tool and best-known communication instrument in PR. It is used to inform journalists about the most important news from TU Wien. A press release needs to be newsworthy for the media, because only then does a press release become an editorial article.

Public web news

News is published on the TUW website. News from TU Wien with news value and relevance for students, staff and the interested public are given space here.

Internal web news

Internal news can be found on the TUW website. As the name suggests, they are only visible to members of TUW and are aimed at them.

Social media platforms are booming: around 5.04 billion people worldwide (as of 1/2024) use social media. TU Wien relies on a strong social media presence: Facebook, Instagram, YouTube, LinkedIn, X and other channels. Messages are prepared as posts or stories for specific target groups and placed on the appropriate TU Wien social media channels.