Metadata
Title
Management & Leadership News
Category
general
UUID
e90bc50c0cac468dbbc4d9e472ef3c0e
Source URL
https://www.tuwien.at/en/ace/topics/management-technology/news/news/compact-prog...
Parent URL
https://www.tuwien.at/en/ace/topics/management-technology/news
Crawl Time
2026-03-23T18:14:57+00:00
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Management & Leadership News

Source: https://www.tuwien.at/en/ace/topics/management-technology/news/news/compact-program-marketing-and-sales-for-engineers-now-offered-in-english Parent: https://www.tuwien.at/en/ace/topics/management-technology/news

  1. March 2026

Compact Program “Marketing and Sales for Engineers” now offered in English

The compact program “Marketing and Sales for Engineers” at TU Wien Academy for Continuing Education will now be offered in English, opening the course to a broader international audience of technical professionals.

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[Translate to English:]

The program is designed for engineers and technical experts who want to expand their competencies beyond technology and gain strategic skills in marketing and sales. In today’s highly competitive and digitalized markets, technical excellence alone is often not sufficient – companies increasingly seek professionals who can connect technological innovation with market needs and customer value.

Through a combination of theory and practical application, participants learn how to develop effective marketing strategies, design modern sales processes, and communicate complex technical solutions in a compelling way. Interactive teaching formats such as case studies, group work, and discussions ensure that participants can directly apply the concepts in real-world business contexts.

The compact program focuses on key competencies including market and customer management, marketing and sales planning, performance metrics, and the development of communication strategies across digital and traditional channels. Participants also gain insights into customer segmentation and the design of effective sales funnels and processes.

The course is aimed primarily at professionals from industrial and production companies with a technical or scientific background who want to prepare for management roles or strategically broaden their expertise in marketing and sales.

The next edition of the program is scheduled in two block modules:

Participants who complete the program receive a certificate from TU Wien, with the option to obtain 6 ECTS credits upon successful completion of the course requirements.

By offering the program in English, TU Wien aims to make this continuing education opportunity accessible to a wider international community of engineers seeking to strengthen their business and market competencies.\ \ More information