MGMT2787 Business Case Analysis and Presentation

Source: https://ug.hkubs.hku.hk/student-enrichment/experiential-learning/mgmt2787-business-case-analysis-and-presentation Parent: https://ug.hkubs.hku.hk/admission/degree-programmes/hku-pku-dual-degree

Want to add case competitions to your CV and receive feedback from senior executives at leading firms? Want to learn how to crack cases, sharpen your problem-solving skills, and present your solutions to senior executives? Want to earn a place on an HKU Business School case competition team and represent the school abroad?

To develop all these skills, as well as help prepare students to excel in both local and international case competitions, HKU Business School is offering a 6-credit course in the spring semester 2025/2026 - MGMT2787 Business Case Analysis and Presentation. Top students might be given an opportunity to represent HKU in an international case competition!

In this course, you'll work in rotating groups, prepare and present cases to senior executives, and receive practical advice from industry leaders. Last year executives from Amazon, Argon & Co, ELEVATE Global, Google, K11, Rabobank, and more provided feedback to students.

\ Limited places are available. To join, please fill in the survey here on or before 26 November 2025 (Wednesday).

This is what some of the previous participants had to say about the course in the anonymous SFTL questionnaire:

​​​​​​

• An absolute brilliant and recommended course. The course is immensely useful for any student in that the training is applicable for all other courses.

• The materials learned are very practical, which is especially useful in case competitions. Additionally, the course made me feel much more comfortable in cracking consulting case interview questions by teaching me how to think structurally. This course also encourages business frameworks/theories and text-book knowledge to be applied in real world scenarios.

• It effectively helped me grasp the hang of business presentation and case competitions, which yielded me a championship in a local case competition!

• Each presentation and report has enabled me to develop a better understanding of what the professor expects. The guest speakers are insightful and give us very practical advice and comments. Students have the opportunity to work in different groups, which is challenging but exciting at the same time. All the above are things I have never experienced before.

• This course has allowed me to make friends who have similar interests!

• The teacher is very supportive in helping us learn and encourages us to ask questions, he also gives us very detailed feedback (both verbally and written) which is very helpful and facilitates learning (so I was very shy but now I can communicate my ideas more effectively)

• I think he is one of the best professors I've had. I feel personally connected and the classes are interactive and engaging. I like how it is pretty easy to approach him for any doubts or conversations.

• There are many cases for us to have hands on practice and the instructor will invite case related industry guests to give feedback, which helps us a lot in developing business senses

• Very interactive , really important and practical for presentation training. Professor very warm- hearted and willing to offer really insightful help

• I love this course!

***

***

For any further enquiry about the MGMT 2787, please don’t hesitate to contact the instructor Mr. Jeroen VAN DEN BERG atjeroen@hku.hk.