BMGT10180
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Academic Year 2025/2026
Business Management Simulation (BMGT10180)
Subject: : Business Management
College: : Business
School: : Business
Level: : 1 (Introductory)
Credits: : 5
Module Coordinator: : Assoc Professor Ciaran Heavey
Trimester: : Spring
Mode of Delivery: : On Campus
Internship Module: : No
How will I be graded? : Letter grades
Curricular information is subject to change.
This module provides students with a practical introduction to essential business and strategy competences associated with managing a new venture. Through computer simulation, you will start up and run your own company, struggling with business fundamentals and the interplay between marketing, distribution, manufacturing, human resources, finance, and accounting. You are given control of a simulated business and must manage its operations through several decision cycles. Repeatedly, you must analyze the situation, plan a strategy to improve it and then execute that strategy out into the future. You face great uncertainty from the outside environment and from your own decisions. Incrementally, you will learn to skilfully adjust your strategy as you discover the nature of real-life decisions, including the available options, linkages to other parts of the business, conflicts, tradeoffs and potential outcomes.\ \ Note: This module has a limited number of elective places. We welcome students from all disciplines who are interested in a challenging introduction to business management.
About this Module
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What will I learn?
Learning Outcomes:
\ 1. Critically appreciate and apply the principles of the lean start-up methodology \ 2. Gain insights into market segmentation, targeting, and positioning \ 3. Identify alternative pricing strategies; and learn how to price for profitability \ 4. Create business models using the business model canvas\ 5. Gain insights into hybrid business models \ 6. Create and evaluate business plans using a structured methodology \ 7. Evaluate the performance of your business using the balanced scorecard\ 8. Identify and discuss the structural features of industries that shape their economic profitability\ 9. Gain insights into the functioning of industries characterized by network effects \ 10. Develop situational awareness skills\ 11. Develop planning and execution skills\ 12. Enhance your ability to work in a team setting within a competitive context.
How will I learn?
Student Effort Hours:
| Student Effort Type | Hours |
|---|---|
| Specified Learning Activities | 75 |
| Autonomous Student Learning | 26 |
| Small Group | 24 |
| --- | --- |
| Total | 125 |
\
Approaches to Teaching and Learning:
As outlined in the module description
Am I eligible to take this module?
Requirements, Exclusions and Recommendations
Not applicable to this module.
\
Module Requisites and Incompatibles
Equivalents:\ Business Live (SBUS10060)\ \ \ \
How will I be assessed?
Assessment Strategy
| Description | Timing | Component Scale | Must Pass Component | % of Final Grade | In Module Component Repeat Offered |
|---|---|---|---|---|---|
| Participation in Learning Activities: Each week, you will complete assignments in class. We will select five of these for assessment purposes at random throughout the trimester. Marks will only be awarded to students present in class. | Week 1, Week 2, Week 3, Week 4, Week 5, Week 6, Week 7, Week 9, Week 10, Week 11, Week 12 | Graded | No | 15 | No |
| Exam (In-person): Final examination (RDS). This is a must-pass exam. | End of trimester Duration: 2 hr(s) | Graded | Yes | 40 | Yes |
| Group Work Assignment: Presentation in Week 8 (the week we return from Spring Break). All members of the team must be present. Students not present will receive an ABS mark for the presentation. | Week 8 | Graded | Yes | 20 | Yes |
| Group Work Assignment: Your performance in the simulation based on the cumulative balanced scorecard. Individual grades will be adjusted based on each student's engagement in the simulation and peer evaluation results. | Week 4, Week 5, Week 6, Week 7, Week 8, Week 9, Week 10, Week 11 | Graded | No | 25 | No |
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Carry forward of passed components
Yes
\
What happens if I fail?
| Resit In | Terminal Exam |
|---|---|
| Autumn | Yes - 2 Hour |
Please see Student Jargon Buster for more information about remediation types and timing. \
Assessment feedback
Feedback Strategy/Strategies
• Feedback individually to students, post-assessment\ • Group/class feedback, post-assessment\
How will my Feedback be Delivered?
Not yet recorded.
Associated Staff
| Name | Role |
|---|---|
| Mr Bernard Faughey | Lecturer / Co-Lecturer |
| Mr Pascal McNeill | Lecturer / Co-Lecturer |
When is this module offered?
Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
| Spring | Small Group | Offering 1 | Week(s) - 20, 21, 22, 23, 24, 25, 26, 30, 31, 32, 33 | Tues 13:00 - 14:50 |
| Spring | Small Group | Offering 3 | Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 | Thurs 13:00 - 14:50 |
| Spring | Small Group | Offering 4 | Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 31, 32, 33 | Fri 09:00 - 10:50 |
| Spring | Small Group | Offering 5 | Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 | Thurs 10:00 - 11:50 |
| Spring | Small Group | Offering 6 | Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 | Wed 14:00 - 15:50 |
| Spring | Small Group | Offering 7 | Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 | Wed 09:00 - 10:50 |