RDEV30060

Source: https://hub.ucd.ie/usis/!W_HU_MENU.P_PUBLISH?p_tag=MODULE&MODULE=RDEV30060&TERMCODE=202500&ACYR=2026 Parent: https://hub.ucd.ie/usis/!W_HU_MENU.P_PUBLISH?p_tag=COURSE&MAJR=CPS1&AUDIENCE=

Academic Year 2025/2026

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Professional Communications (RDEV30060)

Subject: : Rural Development

College: : Health & Agricultural Sciences

School: : Agriculture & Food Science

Level: : 3 (Degree)

Credits: : 5

Module Coordinator: : Dr Claire McCormack

Trimester: : Spring

Mode of Delivery: : On Campus

Internship Module: : No

How will I be graded? : Letter grades

Curricular information is subject to change.

This is an undergraduate module designed for stage 4 students of the BAgrSc degree programme. The overall purpose of the module is to strengthen communication skills which are of value in professional careers. The principal topics covered include: The theory underpinning interpersonal communications; Presentation skills and Public Speaking; Written communication skills; Group communication; One-to-one communications; Demonstrations and Open Days; Radio skills; Use of ICTs in agricultural communication campaigns.\ \

About this Module

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What will I learn?

Learning Outcomes:

On completion of this module students should be able to: \ explain the theory underpinning the human communications process; \ describe the media and methods used in professional communications and evaluate the appropriateness of each for given situations; \ develop skills related to the use of selected communications methods (lecture presentations, group meetings, individual consultations, radio presentations, demonstrations, open days and communications campaigns).

Indicative Module Content:

Course Topics:\ 1. The communications process and media / methods used in communication of information\ 2. Effective presentation skills\ Lecturing / public speaking both in person and using online platforms (e.g. Zoom or Teams)\ Effective use of Powerpoint and audio-visual aids\ 3. Written communication methods and use of mass media\ 4. Use of ICTs in Agricultural Communications Campaigns\ 5. Demonstrations and Open Days\ 6. Discussion meetings\ - planning effective meetings + meeting agenda\ - role of chairperson + roles necessary for an effective meeting\ 7. Individual communication methods (advising / counselling / consultancy skills)\ 8. Guidelines for using radio\ \ \

How will I learn?

Student Effort Hours:

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Approaches to Teaching and Learning:

Lectures\ Class discussions

Am I eligible to take this module?

Requirements, Exclusions and Recommendations

Learning Recommendations:\

This module is specifically designed for final year B.Agr.Sc. students.

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Module Requisites and Incompatibles

Equivalents:\ Professional Communications (AERD40030), Professional Communications (RDEV37060)\ \ \  \

How will I be assessed?

Assessment Strategy

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Carry forward of passed components

Yes

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What happens if I fail?

Please see Student Jargon Buster for more information about remediation types and timing. \

Assessment feedback

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment\ • Group/class feedback, post-assessment\

How will my Feedback be Delivered?

Lecture presentations: Written feedback summarising the the strengths and weaknesses of each presentation will be provided in a timely manner. Written assignments: Group/class feedback post assessment

Associated Staff

When is this module offered?

Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.

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