# AERD20030

**Source**: https://hub.ucd.ie/usis/!W_HU_MENU.P_PUBLISH?p_tag=MODULE&MODULE=AERD20030&TERMCODE=202500&ACYR=2026
**Parent**: https://hub.ucd.ie/usis/!W_HU_MENU.P_PUBLISH?p_tag=COURSE&MAJR=ESS1&AUDIENCE=

Academic Year 2025/2026

Print

#### Business Management (AERD20030)

Subject:
:   Agribus Extension & Rural Dev

College:
:   Health & Agricultural Sciences

School:
:   Agriculture & Food Science

Level:
:   2 (Intermediate)

Credits:
:   5

Module Coordinator:
:   Dr James Breen

Trimester:
:   Autumn

Mode of Delivery:
:   Blended

Internship Module:
:   No

How will I be graded?
:   Letter grades

Curricular information is subject to change.

The module will examine the process of management and decision-making in companies/organizations. The module begins with an introduction to management theory and the role of the manager in terms of planning, directing, organizing and controlling. The module then examines the four key management functions of human resources management, operations and supply chain management, marketing management and financial management. The importance of human resources management within the firm will be considered. The processes involved in Operations and Supply Chain Management will be discussed. The role of marketing, focussing on the stages involved in producing a written marketing plan from research through decision making in relation to market segmentation, positioning and marketing mix will be discussed. Financial accounting principles and concepts. Structure of financial accounting statements, measurement and analysis of financial performance and issues in asset management and sources of business funding.

## About this Module

Open All 
 Close All

### What will I learn?

###### Learning Outcomes:

On completion of this module students should be able to:\
Describe the nature of management, corporate structures and management processes within an organization or firm and its role in achieving objectives. \
Explain the role and activities involved in Human Resources Management. \
Describe the factors involved in Operations and Supply Chain Management. \
Explain the role of marketing in business life and in society and describe, explain and apply the process of marketing management. \
Outline the structure of the financial accounts of a business and describe and use the more important indicators of financial performance. \
Describe business asset structures and the principles of business funding.

###### Indicative Module Content:

Introduction to Agribusiness Management, the food chain, management role and activities, the role of the manager, proccess of management viz. planning, organising, directing and controlling; Irish agribusiness and food environment \
Organisational management; organisational structures and configurations; Examples from Agribusiness, food and other sectors; delegation and decentralisation. \
Production Planning and Management understanding the operations process, how unique characteristics of agricultural products can influence operations decisions, factors affecting plant location and capacity. \
Supply Chain Management objectives and functions, purchasing and procurement, role of inventory. \
Human Resources Management functions of a HR manager, \
Conceptual and definitional aspects of marketing including strategic marketing decisions and the marketing mix. \
Introduction to business finance including basic financial accounting concepts and terminology.\
Understanding the main Financial Statements

### How will I learn?

###### Student Effort Hours:

| Student Effort Type | Hours |
| --- | --- |
| Lectures | 36 |
| Autonomous Student Learning | 70 |
|  |  |
| --- | --- |
| Total | 106 |

\

###### Approaches to Teaching and Learning:

Module will be delivered via lectures with in-class quizzes and end of semester final exam.

### Am I eligible to take this module?

###### Requirements, Exclusions and Recommendations

Not applicable to this module.

\

###### Module Requisites and Incompatibles

Not applicable to this module.
\
 \

### How will I be assessed?

###### Assessment Strategy

| Description | Timing | Component Scale | Must Pass Component | % of Final Grade | In Module Component Repeat Offered |
| --- | --- | --- | --- | --- | --- |
| Exam (In-person): Two hour Final Exam held at the end of the trimester. | End of trimester  Duration:  2 hr(s) | Standard conversion grade scale 40% | No | 60 | No |
| Participation in Learning Activities: Participation in 4 online blog discussions related to course material | Week 3, Week 5, Week 9, Week 10 | Standard conversion grade scale 40% | No | 10 | No |
| Quizzes/Short Exercises: Online Quiz conducted through Brightspace | Week 7 | Standard conversion grade scale 40% | No | 15 | No |
| Quizzes/Short Exercises: Online Quiz conducted through Brightspace | Week 11 | Standard conversion grade scale 40% | No | 15 | No |

\

###### Carry forward of passed components

Yes

\

### What happens if I fail?

| Resit In | Terminal Exam |
| --- | --- |
| Spring | Yes - 2 Hour |

*Please see [Student Jargon Buster](https://www.ucd.ie/students/services/ucdstudentjargonbuster/) for more information about remediation types and timing.* \

### Assessment feedback

###### Feedback Strategy/Strategies

• Group/class feedback, post-assessment\

###### How will my Feedback be Delivered?

In class quiz in week 7 with results returned to students in week 8, second in class quiz in week 11 with results returned to students during week 12.

### Reading List

Agribusiness Management Fourth Edition by Barnard, F., Akridge, J., Dooley, F. and Foltz, J. \
Tiernan, SD, MJ Morley and E Foley, Modern Management - Theory and Practice for Irish Students, 2006\
Accounting: Understanding and Practice by R. Perks and D. Leiwy, McGraw-Hill, 2010\
Marketing An Introduction for Students in Ireland, 3rd Edition by Donal Rogan, Gill and Macmillan, 3rd Edition, 2007

### When is this module offered?

**Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.**

|  |  |  |  |  |
| --- | --- | --- | --- | --- |
| Autumn | Lecture | Offering 1 | Week(s) - Autumn: All Weeks | Fri 10:00 - 10:50 |
| Autumn | Lecture | Offering 1 | Week(s) - 1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12 | Mon 09:00 - 09:50 |
| Autumn | Lecture | Offering 1 | Week(s) - Autumn: All Weeks | Wed 09:00 - 09:50 |

[Print this page](# "Print this page")