Metadata
Title
Jaeyeon (Jae) Chung
Category
undergraduate
UUID
3f5f695c08814016892a4806331609e9
Source URL
https://business.rice.edu/person/jaeyeon-jae-chung
Parent URL
https://business.rice.edu/undergraduate-business-major/business-major-faculty
Crawl Time
2026-03-23T20:01:18+00:00
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Jaeyeon (Jae) Chung

Source: https://business.rice.edu/person/jaeyeon-jae-chung Parent: https://business.rice.edu/undergraduate-business-major/business-major-faculty

View CV

Fields of Interest

Marketing

Jaeyeon (Jae) Chung

William S. Mackey Jr. Distinguished Assistant Professor

Departments

Faculty

Office

McNair Hall 327

Contact 713-348-3769 jc134@rice.edu

View CV

Fields of Interest

Marketing

Jaeyeon (Jae) Chung is the William S. Mackey Jr. Distinguished Assistant Professor. She received her Ph.D. in 2018 from Columbia Business School in New York. Jaeyeon also holds two master's degrees – a Master of Philosophy (MPhil) in Marketing and a Master of Science (MS), both from the same institution. Prior to studying marketing, she earned a B.A. in psychology with honors and a minor in international studies from the University of Michigan in Ann Arbor.

Jaeyeon's research interests include digital marketing, new technologies and consumer interaction with social media. Her most recent research focuses on comparing generative AI with traditional search engines in assisting human creativity. Some of Jaeyeon's ongoing research examines the role of YouTube in misinformation, the impact of virtual reality on need satiation, and NFT art consumption. She conducts controlled lab experiments by designing surveys, runs field experiments to test the ecological validity of theories, and shares her insights with marketers.

Research Interests:

Journal Article

Byung Lee*, Jaeyeon (Jae) Chung*. An empirical investigation of the impact of ChatGPT on creativity. Nature Human Behavior (2024). https://doi.org/10.1038/s41562-024-01953-1 (* denotes equal contribution)

Journal Article

Jaeyeon (Jae) Chung, Yu Ding, Ajay Kalra, I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties, Journal of Consumer Research, Volume 50, Issue 4, December 2023, Pages 683–703.

Journal Article

Jaeyeon (Jae) Chung, Leonard Lee, Donald R Lehmann, Claire I Tsai, Spending Windfall (“Found”) Time on Hedonic versus Utilitarian Activities, Journal of Consumer Research, Volume 49, Issue 6, April 2023, Pages 1118–1139.

Journal Article

Chung, Jaeyeon (Jae), Gita Venkataramani Johar, Yanyan Li, Oded Netzer, and Matthew Pearson (2021), "Mining Consumer Minds: Downstream Consequences of Host Motivations for Home-Sharing Platforms," Journal of Consumer Research.

Journal Article

Chung, Jaeyeon (Jae) and Leonard Lee (2019), "To Buy or to Resist: When Upward Social Comparison Discourages New Product Adoption," Journal of the Association for Consumer Research.

Journal Article

Chung, Jaeyeon and Gita V. Johar (2018), "The Seesaw Self: Possessions, Identity (De)Activation, and Task Performance:," Journal of Marketing Research, 55(5), 752–65.

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