# Vivian Lin

**Source**: https://business.rice.edu/person/vivian-lin
**Parent**: https://business.rice.edu/undergraduate-business-major/undergraduate-student-life

Business Major '27\
Concentration in Finance

**Internship Company:** Kate Spade New York

**Internship Department:** Marketing

**Internship Location:** New York, NY

**How did you secure your internship?**

I found this internship on LinkedIn right after winter break and applied. The application process involved submitting materials through the Tapestry website; Tapestry is the parent company of both Coach and Kate Spade. You can choose your preferred department from options like marketing, finance, merchandising, e-commerce, architecture and more.

The process included submitting a resume, answering short-response questions, and completing a HireVue video interview. A few weeks later, I received an interview offer, and about two weeks after that, I got a call that I had been accepted!

**What is your role and responsibilities during the internship?**

My role primarily involves supporting various marketing initiatives and project managing collaborations with external licensing vendors and cross-functional teams. I take project briefs and turn them into actionable plans, creating timelines and ensuring key milestones are met.

It’s a highly collaborative role that requires strong communication and organizational skills. One of my current projects is analyzing spring 2026 fashion trends and developing marketing strategies for our upcoming handbag collections.

**How did your Rice Business coursework prepare you for this internship?**

BUSI 380 (Marketing) was especially helpful in preparing me for this internship. The case studies and foundational marketing principles we covered gave me a great understanding of how to think strategically about brand positioning and consumer behavior. I was able to apply these concepts directly to Kate Spade’s marketing strategies and referenced real-world examples from class during my interview.

**How does the internship align with your career goals?**

I’ve always been drawn to roles that blend creativity with analytical thinking, which is why I wanted to explore marketing. This internship is a great opportunity to test whether this path is right for me and to better understand my potential career trajectory within the marketing field.

**What is your favorite part of your internship experience?**

It’s been amazing to work at a fashion company and gain insight into the entire supply chain — from concept to consumer. Most people don’t realize that there are so many behind-the-scenes steps that go into creating a product. I also got so lucky to be working at a company that has such amazing people, culture and work-life balance.

## Get to Know Vivian