Prof. Piyush Anand is an assistant professor of marketing. Prof. Anand’s research advances AI and machine learning methods for better consumer understanding and examines their implications for managers and regulators.

Prof. Anand received his Ph.D. in marketing from Cornell University. He received the 2020 Vithala R. and Saroj V. Rao ISMS Doctoral Dissertation Award and the 2019 Shankar-Spiegel Dissertation Proposal Award. He holds a post graduate diploma in management from the Indian Institute of Management Ahmedabad and a bachelor of technology from the Indian Institute of Technology Guwahati. Before his doctoral studies, he worked as a category manager at Amazon.

Visit his website to learn more about his research: piyushanand.com

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Social Media | Marketing

A Vaping Tax Would Slow Teen Use — Temporarily

There’s not enough reliable data about adolescent e-cigarette consumption. So, these researchers turned to Instagram.