# Marketing & Communications

**Source**: https://engineering.rice.edu/branding
**Parent**: https://engineering.rice.edu/about/overview/marketing-and-communications

### **Branding**

Our brand is far more than a logo; it's the emotions and connections people feel when they think of us. It shines through in every interaction and communication — from website copy and brochures to news releases or advertising. Our brand is not merely what we say; it's about the experience and reputation we build and how our audiences perceive us. Every member of our community, from faculty to students, plays a vital role as a brand ambassador. This is why consistently expressing and embodying our identity is so crucial.

The brand elements below assist our school, departments, and centers in maintaining a unified and cohesive image. They include specific guidelines for messaging, logos, colors, and typography, ensuring that all communications reflect our values and identity. By adhering to these elements, we create a consistent and recognizable presence that strengthens our connection with our audiences and reinforces the excellence and innovation at the heart of our school.

- [Messaging](https://engineering.rice.edu/messaging)
- [Logos](https://engineering.rice.edu/logos)
- [Colors](https://engineering.rice.edu/colors)
- [Typography](https://engineering.rice.edu/typography)
- [Zoom Backgrounds](https://rice.box.com/s/c96butrzzs1x7y8ssr49bhg6q6gm67p5)

Download the new [School of Engineering and Computing Collateral.](https://drive.google.com/drive/u/0/folders/1pWXl5rxjCMDGzm9UlHgZ-WNl9HMr_ktR)

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