Advanced Product Management
Source: https://shortcourses.rmit.edu.au/products/fs-advanced-product-management-dtr202?variant=44891131019459 Parent: https://www.rmit.edu.au/online/courses
Future Skills Short Course
Advanced Product Management
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Advance your knowledge of the entire product value chain with a deep focus on innovation, lifecycle management, data driven insights, and commercial acumen to successfully launch new or optimise existing products.
Study mode
Online
Industry partners:
REA Group
Concentrix Catalyst
Telstra
Thoughtworks
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Next start date
13 Apr 2026
15 Jun 2026
10 Aug 2026
13 Apr 2026
13 Apr 2026
15 Jun 2026
10 Aug 2026
Prerequisites
There are no prerequisites, however we recommend if you don’t have product management experience, to undertake our Product Management Fundamentals course first. Time commitment
6 weeks (8 hours per week)
$1,727.27
Payment options
Level up your skills and qualifications as a digital native
Teaming up with the best in industry, our Future Skills courses lean into the future of work to deliver the best in structured, mentor-supported, 100% online education.
Why this course Who this course is for What you'll learn How it works Bundles
While leading the strategy, design, and execution of new and existing products, how do you optimise your value chain and maximise your investment through data-driven decisions at an advanced level?
Our Advanced Product Manager course will equip you with robust professional skills in product innovation, lifecycle management, commercial acumen, product economics, and data-driven decisions. You will learn to develop and justify a business case and commercial model, produce and present data visualisations to show key insights and explain your strategic decisions, coordinate a process to generate ideas, gather feedback and ideate product solutions as well as develop a strategy to support the product through its lifecycle.
This course has been built with leading industry partners REA, Concentrix Catalyst and Telstra so you can feel confident that what you’re studying is best practice and aligned with the desired skillset in the industry.
Our Advanced Product Management course is ideal for:
- Existing product managers focused on development and deployment looking to drive strategic and commercial decisions, nurture internal innovation, and transition into a senior product role.
- Strategic leaders and business founders looking to build product thinking and commercial acumen skills to drive innovation, maximise return on investment, and create long-term business value
By the end of this course, you’ll be able to:
- Develop and justify a business case to support product recommendations
- Present product recommendations using data insights and data visualisation techniques
- Investigate and suggest a process to generate ideas, gather feedback and ideate product solutions with stakeholders.
You’ll get the opportunity to bring your own product and complete a detailed business and product strategy, with an optimised data and financial model as part of your final project.
If you have less experience in or are seeking an in-depth end-to-end understanding of product management, we recommend taking our Product Management Fundamentalscourse first.
This course can be taken as standalone but has been designed to be taken as part of a two-courseProduct Management bundle (with a saving of 10% across both courses). For a more comprehensive understanding of Product Management, we recommend that you also complete Product Management Fundamentals)
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Course Overview
Learn more about our Advanced Product Management course in the video below.
Transcript
The future of work is really interesting - you can't just learn one skill now and have a career out of that. You need to move and adapt over time so courses like RMIT online are giving the ability to get into those skills really quickly and and fill those gaps and change as needed.\ \ Many of our customers were undertaking digital transformations and I often found myself sitting in meetings with Chief Marketing Officers, Chief, Information Officers, CEOs not really understanding what they were talking about so I really wanted to get a feel for exactly what was going on so that, not only could I lead my team more effectively, but actually could sit in some of these meetings and have a meaningful conversation with some of these clients\ \ Our vision is to build a community of lifelong learners successfully navigating the world of work. We find in addition to our world-class academics, working with companies like Adobe Salesforce realestate.com,\ Accenture, really brings relevance in the skills that were taking to our students, in using new technologies and business approaches. \ \ So in terms of the experience of studying online, it was terrific it was flexible it was convenient, the tools were easy to use, the way that courses are structured, the way the contents are delivered gives you the flexibility of effectively logging in and learning on a schedule that suits suits you.\ \ This is a great opportunity to help build those skills that can actually feed our future employee pipeline so we we can actually solve these problems for our clients going forward
Career Outlook
Take a closer look at what opportunities in the Advanced Product Management field.
Job satisfaction
Advanced Product Management have a job satisfaction of 4.0/5
★ ★ ★ ★ ★
SEEK, 2024
Industry growth
22.3%
Predicted job growth in 5 years
Salary expectations
The typical salary for a Advanced Product Management role is
$125k
SEEK, 2024
Job opportunities
In Australia, there are
2800+
jobs available
SEEK, 2024
Get RMIT credentialed
After completing an RMIT Future Skills course, you will earn an RMIT credential which can be validated, recognised and shared on social media platforms.
Course Structure
Learn more about Advanced Product Management
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Module 1: Introduction to product lifecycle management
- Examine a product vision and strategy and understand its importance
- Explore the five stages of product lifecycle management
- Identify product opportunities and their value
- Understand your target customers and market competitors
Milestone: Define your product vision statement and identify opportunities.
Module 2: Setting the product direction
- Analyse the required data and insights necessary to achieve a product vision
- Identify key metrics, signals, targets and trends to support your product recommendation
- Understand various data types including market size, market pricing, and cost models
In this week, you'll also have a mentor check in.
Milestone: Tell the date story of your product referencing success factors, objectives and key results.
Module 3: Product ideation and priority
- Brainstorm ideas for your product strategy
- Prioritise your ideas, conduct Kano analysis, and competitor analysis
- Validate your ideas through user testing and frame up a response to feedback received
Milestone: Brainstorm, prioritise, and vaidate potential product features through usability testing to refine your feature set.
Module 4: Build the business case
- Create a risk and impact assessment for your product
- Uncover how to structure an investment plan
- Identify a sales and distribution plan for your product
In this week, you'll also have a mentor check-in.
Milestone: Draft your business case.
Module 5: Product execution strategy
- Execute your product strategy through a minimum viable product (MVP) and maximise customer value
- Review your product metrics and feedback, and develop a roadmap to address areas of improvement
- Scale and expand your MVP and build a high-performing team
Milestone: Define your delivery plan and product roadmap.
Module 6: Pitch for capital and investment
- Prepare for your pitch by understanding your audience, finalising content and practicing your pitch
- Reflect on your product pitch and explore the future of product management
Project: Pitch your final project for endorsement.
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Learn with industry experts
Naomi Schofield
Subject Matter Expert
Our subject matter experts on this course include people like Naomi Schofield. Naomi is the ANZ Head of Strategy and Design at Tigerspike. Despite a PhD in atomic and molecular physics and background in academia, Naomi loves working in teams and solving real-world problems. As an agile consultant and analyst, Naomi has worked...
Our subject matter experts on this course include people like Naomi Schofield. Naomi is the ANZ Head of Strategy and Design at Tigerspike. Despite a PhD in atomic and molecular physics and background in academia, Naomi loves working in teams and solving real-world problems. As an agile consultant and analyst, Naomi has worked with NGOs, enterprise telecommunication companies, and a fair share of financial services organisations. In each case, she focused on defining success in terms of the customer and found ways to measure this success.
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Michael Ratten
Subject Matter Expert
Michael Ratten is the Delivery Principal at Tigerspike. With over 10 years' experience leading the delivery of digital products, Michael is still eagerly learning new ways of solving problems, and thrives on the opportunity to work with new clients and industries. Michael is often engrossed in value-focused lean delivery principles and...
Michael Ratten is the Delivery Principal at Tigerspike. With over 10 years' experience leading the delivery of digital products, Michael is still eagerly learning new ways of solving problems, and thrives on the opportunity to work with new clients and industries. Michael is often engrossed in value-focused lean delivery principles and has previously mentored on RMIT Online's Agile for Project Management course.
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Tessa Ng
Subject Matter Expert
Tessa Ng has over 10 years’ experience in digital product and strategy across the retail, prop-tech and financial services industries. She specialises in building out strategies and experiences that support fluid and non-linear customer journeys to drive engagement, awareness, conversion and loyalty. She has experience in both leading product teams...
Tessa Ng has over 10 years’ experience in digital product and strategy across the retail, prop-tech and financial services industries. She specialises in building out strategies and experiences that support fluid and non-linear customer journeys to drive engagement, awareness, conversion and loyalty. She has experience in both leading product teams and product strategies across multiple streams, as well as hands-on experience working within agile squads.
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Blair Dowding
Subject Matter Expert
Blair Dowding is currently a product manager in REA Group's customer product team. Blair has over 5 years' industry experience driving product roadmaps in both the airline and property advertising industries. Among Blairs specialties include product strategy, optimisation and experimentation, user research and how to help build high performing teams.
Belinda Evans
Expert Industry Mentor
Belinda Evans is a creative motivational leader and presenter who has enjoyed years of experience mentoring and as a project and product leader and coach. More than 20 years' working and coaching in large international companies, Belinda brings a treasure trove of experience leading and coaching teams, and a...
Belinda Evans is a creative motivational leader and presenter who has enjoyed years of experience mentoring and as a project and product leader and coach. More than 20 years' working and coaching in large international companies, Belinda brings a treasure trove of experience leading and coaching teams, and a deep knowledge in multiple disciplines, including business transformation, product management in FMCG and Retail, and facilitating leadership development programs.
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Neeraj Sahu
Expert Industry Mentor
With over 18 years of technology expertise, my focus and interests lie in the realm of product management and leadership, notably with organisations like Xero, NAB, ANZ, HSBC, BT, Telstra, and NTT. I specialize in developing revenue-maximizing products and services, supported by a background in IT, an MBA, and...
With over 18 years of technology expertise, my focus and interests lie in the realm of product management and leadership, notably with organisations like Xero, NAB, ANZ, HSBC, BT, Telstra, and NTT. I specialize in developing revenue-maximizing products and services, supported by a background in IT, an MBA, and ongoing doctoral studies in digital strategy at RMIT
Show more
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