Bachelor of Social Sciences (Hons) in Double Major

Source: https://www.ntu.edu.sg/education/undergraduate-programme/bachelor-of-social-sciences-(hons)-in-double-major---economics-and-media-analytics Parent: https://www.ntu.edu.sg/education/degree-programmes

The Double Major Programme is a four-year direct honours degree programme. Undergraduate students will read two majors chosen from among the disciplinary strengths of the four schools in the College, namely, the School of Art, Design and Media (ADM), the School of Humanities (SoH), the School of Social Sciences (SSS), and the Wee Kim Wee School of Communication and Information (WKWSCI).

Unlike the existing single discipline-based degrees, this degree will feature two distinct majors within an innovative new structure. As such this is a fully conceived double-disciplinary degree. Students will be admitted into this Double Major degree programme at the point of entry to NTU, and declare their two majors at this point.

During this four-year degree programme, undergraduates will read both their majors in both Economics and Media Analytics, benefiting from the expertise and resources of both the School of Social Sciences (SSS) and the Wee Kim Wee School of Communication and Information (WKWSCI).\

The Economics and Media Analytics curriculum combines a broad introduction to principles of economics and research methods for analysing media audiences and impact. By honing their expertise in both areas, students prepare for public and private sector careers in which they set the future direction for new media. Other NTU programmes are better suited for students who wish to learn other skills at the intersection of economics and communication, such as business or economics reporting. However, this curriculum is best suited for strategising for twenty-first media.

### Unique Features

4-Year Direct Honours Programme

This is a four-year direct honours degree programme. If your CGPA is 3.0 and above, your Honours stays with you.

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Equal Weightage

Unlike second major, you will receive equal training for both majors.

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Degree Scroll

Both majors will be listed on the degree school. You will be recognised for the effort and time spent for the programme

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Flexible

You may apply to change your programme after your first year. You must meet the minimum requirement set for your admit year and the acceptance of the new selected programme.

### Admission Requirements

For GCE 'A' level certificate holders:

• NTU General Admission Requirements
• A good grade in H2 Level Mathematics
• At least a B grade in General Paper/Knowledge & Inquiry

For International Baccalaureate Diploma holders:

• NTU General Admission Requirements
• A good grade in Mathematics at Higher Level
• A good grade in English at Standard Level

For NUS High School Diploma holders:

• NTU General Admission Requirements
• Major CAP of 2.0 in Mathematics
• Good Overall CAP in English Language

For International Students & Students with other qualifications:

• NTU General Admission Requirements
• A good grade in Mathematics at Senior High School Level
• A good grade in General Paper/English at Senior High School Level

### Course Exemptions

Successful Polytechnic applicants will be exempted certain courses that will be confirmed before the start of their first semester.

### Programme Structure & Duration

A 4-year direct honours programme.  The core courses equip students with a firm foundation in their two Majors. Students can then choose from a range of prescribed electives in their interests.

### Curriculum

To graduate, students must complete two (2) categories of requirement, totalling at least 138 Academic Units (AUs):

*Students who are eligible to do the FYP will be strongly encouraged to do an inter-major FYP.  Students whose GPAs fall in a certain range can choose whether or not to do the FYP. Students who do not do the FYP must clear 8 AUs of PEs (two 4000-level courses, one from each discipline) within the double major.

\ Interdisciplinary Collaborative Core (ICC) Courses:

Core [12 AUs]**HE1001 Microeconomics Principles\ HE1002 Macroeconomics Principles \ HE2001 Intermediate Microeconomics \ HE2002 Intermediate Macroeconomics \ \ Major Prescribed Electives [26 AUs]**

1. Compulsory Courses:\      HE1004 Mathematics for Economists I\      HE2003 Econometrics I\      HE3001 Microeconomics III\      HE3002 Macroeconomics III\      HE3003 Econometrics II\      MH1820 Probability & Introduction to Statistics

\ 2. Two (2) HE4XXX courses [8 AUs] \

Click here for full list of Economics MPEs and course description.\

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Core [12 AUs]\ CS0209 Media Law, Ethics, & Policy\ CS2400 Foundation of Information Analytics\ CS2401 Information Analytics: Tools, Techniques and Technologies\ CS2405 Data Mining

Major Prescribed Electives [26 AUs]

Two (2) CS2XXX courses [6 AUs] from:

CS2008 Fundamentals of Research

CS2024 Web Design and Technologies

CS2055 Organisational Communication

CS2056 Psychology and Communication

CS2057 Media Effects

CS2090 Digital Media Entrepreneurship

CS2403 Telling Stories with Data

CS2404 Information Representation and Organisation \ CS2408 Misinformation and Media Literacy

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Five (5) CS4XXX level courses [20 AUs] from:

CS4022 Social Media Mining

CS4037 Audience Research Methods

CS4039 Frontiers in Communication Science

CS4042 Advanced Research Methods

CS4050 Bayesian Data Analysis and its Applications

CS4059 Public Opinion

CS4060 Persuasion and Social Influence

CS4061 Global Media Issues and Policy\ CS4271 Human-AI Interaction and Communication

CS4072 Digital Media and Human Relationships

CS4074 Consumer Behaviour

CS4092 New Media and Society

CS4264 Introduction to Network Analysis

CS4267 Effects of Virtual Reality Technologies\ CS4271 Human-AI Interaction and Communication

CS4313 Programming in Python

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Click for course description.\

Students must clear at least 8 AUs from the Inter-Major Prescribed Electives listed below. \ \ Inter-Major PE offerings from Economics:\ (Note: Only HE4103, HE4203, HE4303 and HE4403 can be counted as Major PEs)\ HE3004 Mathematical Economist II\ HE3010 Money and Banking\ HE3012 Financial Economics\ HE3013 Economics of Corporate Finance\ HE3020 International Economics \ HE3021 Development Economics\ HE3022 Public Economics\ HE3023 Labour Economics\ HE3024 Environmental Economics\ HE3025 Health Economics\ HE3026 Urban Economics \ HE3027 Housing Economics\ HE3031 Industrial Organization & Business Strategies\ HE3032 Game Theory \ HE3033 The Chinese Economy\ HE3034 Economics of Education\ HE3040 Rational and Irrational Decision Making\ HE3102 Introduction to International Macroeconomics\ HE3111 Monetary Economics\ HE3125 Economics of Mental Health and Well-Being\ HE4103 Time Series Analysis & Applications\ HE4203 Panel Data & Policy Analysis\ HE4303 Machine Learning and Data Analysis\ HE4403 Econometric & Business Forecasting

Inter-Major PE offerings from Media Analytics:\ (Note: Courses listed as Inter-Major PEs can be counted as Major PEs)\ CS2008 Fundamentals of Research \ CS2055 Organisational Communication \ CS2056 Psychology and Communication \ CS2404 Information Representation and Organisation**CS4264 Introduction to Network Analysis

### Career Prospects

Graduates will gain the ability to analyse and condense complex data into an easily understandable format targeted at different audiences. They will also develop an informed and critical understanding of the economy, media and mass communication.

Career options include Business Analytics Specialist, Social Media Analyst, Market researcher and decision analyst, another possible career option is Behavioural Economist. Behavioural economists use human behaviour data in designing economic policy. They improve economic understanding using studies on the psychology of decision making. Many may work as market research analysts, since they need to review the behavioural patterns of consumers and other businesses in order to make sound economic theories to explain various patterns.