Insightsfor professionals
Source: https://execed.unil.ch/en/blog Parent: https://execed.unil.ch/blog
Latest posts
[09 March 2026
How can you develop your emotional intelligence at work as a manager?
Discover how emotional intelligence enhances managerial effectiveness through seven key skills that are essential for team leaders.
Leadership Management](https://execed.unil.ch/en/blog/how-can-you-develop-your-emotional-intelligence-at-work-as-a-manager) [03 March 2026
Event marketing: methods, tools and best practices
Event marketing in Switzerland is an effective strategy for strengthening brand awareness and engagement through unique and targeted experiences.
Marketing Communication](https://execed.unil.ch/en/blog/event-marketing-methods-tools-and-best-practices) [25 February 2026
The best continuing education programmes in Switzerland: Complete guide
Find out how to choose continuing education that suits your needs in Switzerland and why there is no one-size-fits-all solution for all professional profiles.
Lifelong learning](https://execed.unil.ch/en/blog/the-best-continuing-education-programmes-in-switzerland-complete-guide)
Latest posts
[09 March 2026
How can you develop your emotional intelligence at work as a manager?
Discover how emotional intelligence enhances managerial effectiveness through seven key skills that are essential for team leaders.
Leadership Management](https://execed.unil.ch/en/blog/how-can-you-develop-your-emotional-intelligence-at-work-as-a-manager)
[03 March 2026
Event marketing: methods, tools and best practices
Event marketing in Switzerland is an effective strategy for strengthening brand awareness and engagement through unique and targeted experiences.
Marketing Communication](https://execed.unil.ch/en/blog/event-marketing-methods-tools-and-best-practices)
[25 February 2026
The best continuing education programmes in Switzerland: Complete guide
Find out how to choose continuing education that suits your needs in Switzerland and why there is no one-size-fits-all solution for all professional profiles.
Lifelong learning](https://execed.unil.ch/en/blog/the-best-continuing-education-programmes-in-switzerland-complete-guide)
[17 February 2026
What are the different types of leadership?
Discover the different types of leadership and identify the one that matches your personality.
Leadership Management](https://execed.unil.ch/en/blog/what-are-the-different-types-of-leadership) [10 February 2026
What are the essential skills for a manager today?
Discover the key skills that every manager needs to master in order to meet the challenges of modern management in Switzerland and ensure the performance of their organisation.
Leadership Management](https://execed.unil.ch/en/blog/what-are-the-essential-skills-for-a-manager-today) [04 February 2026
The benefits of sustainable marketing today
Discover how sustainable marketing offers economic, environmental and image benefits for Swiss companies today.
Marketing Communication](https://execed.unil.ch/en/blog/the-benefits-of-sustainable-marketing-today) [24 January 2026
5 ways to integrate AI into your marketing activities
Discover five practical ways to leverage artificial intelligence to optimise your marketing strategies: personalisation, automation, predictive analytics.
Marketing](https://execed.unil.ch/en/blog/5-ways-to-integrate-ai-into-your-marketing-activities) [13 January 2026
Face-to-face vs online training: why choose face-to-face training today?
Face-to-face or online training: discover the ideal format for your professional profile. Comparative guide to help you make the right choice in 2026.
Lifelong learning](https://execed.unil.ch/en/blog/face-to-face-vs-online-training-why-choose-face-to-face-training-today) [12 January 2026
Guide: How to create an inclusive recruitment process?
Discover how to implement a truly inclusive recruitment process. Concrete actions and practical tools to effectively combat discrimination.
Management](https://execed.unil.ch/en/blog/guide-how-to-create-an-inclusive-recruitment-process) [07 November 2025
What is continuing education? A comprehensive guide for Swiss professionals.
Whether you are an executive, team leader or specialist, understanding the challenges and opportunities of continuing education is crucial to maintaining your employability and …
Lifelong learning](https://execed.unil.ch/en/blog/what-is-continuing-education-a-comprehensive-guide-for-swiss-professionals) [08 October 2025
The 10 essential skills for becoming a project manager in 2025
Responsible for managing projects from start to finish, project managers are able to coordinate the various stakeholders, ensuring that objectives are achieved on time and within …
Leadership Project](https://execed.unil.ch/en/blog/the-10-essential-skills-for-becoming-a-project-manager-in-2025) [08 September 2025
Launch of our new website
A redesigned website to become your best ally in choosing your training course, clearer, faster and more intuitive. Discover how each new feature has been designed to simplify …
Executive Education](https://execed.unil.ch/en/blog/launch-of-our-new-website) [05 September 2025
How we collect feedback on our programs?
Reliable, anonymous, and structured feedback on 32 criteria to improve our executive education programmes quickly and effectively.
Executive Education Lifelong learning](https://execed.unil.ch/en/blog/how-we-collect-feedback-on-our-programs) [11 June 2025
New partnership with Swiss Marketing Léman
Strengthening skills, broadening horizons and forging links: these are the objectives at the heart of the partnership between Swiss Marketing Léman and HEC Lausanne's Executive …
Marketing](https://execed.unil.ch/en/blog/new-partnership-with-swiss-marketing-leman) [14 May 2025
How can you promote your professional expertise on TikTok?
How did an insurance expert generate over 880,000 views on TikTok to promote his business? In this interview, Avdullah, a participant in the DAS in Strategic & Digital …
Marketing](https://execed.unil.ch/en/blog/how-can-you-promote-your-professional-expertise-on-tiktok) [05 May 2025
Easy-to-read balance sheets: a guide for non-financial professionals
Discover how to effectively analyze a balance sheet without financial expertise. Assets, liabilities, key ratios: master the fundamentals to assess a company's financial health.
Finance Acccounting](https://execed.unil.ch/en/blog/easy-to-read-balance-sheets-a-guide-for-non-financial-professionals) [25 March 2025
Launch of the University Certificate (CAS) in Team Management in English
We are delighted to inform you that the CAS in Team Management is now also offered in English: a major step forward in the range of continuing education courses offered by …
Leadership Management](https://execed.unil.ch/en/blog/launch-of-the-university-certificate-in-team-management-in-english) [11 March 2025
Inclusive enterprise: Buzzword or real performance driver?
Inclusion now occupies a prominent place in management discussions. This is due, in part, to societal trends that place greater value on fairness and representativeness. Is this …
Leadership Project](https://execed.unil.ch/en/blog/inclusive-enterprise-buzzword-or-real-performance-driver) [03 March 2025
The influence of social networks on financial markets
In the world of finance and investment, a new trend has emerged: the influence of social networks and influencers on financial markets. This article looks at this complex dynamic …
Finance](https://execed.unil.ch/en/blog/the-influence-of-social-networks-on-financial-markets) [30 January 2025
Requesting training from your employer: guide and sample letter
Continuing education is a major lever for professional growth. It allows you to acquire new skills, stay up to date in your field, and advance in your position.
Lifelong learning](https://execed.unil.ch/en/blog/requesting-training-from-your-employer-guide-and-sample-letter) [05 December 2024
How AI is Revolutionizing Education: Opportunities and Challenges
Imagine a virtual assistant that can answer students' questions at any time, provide personalized resources based on their needs, and even guide them through practical exercises. …
Lifelong learning](https://execed.unil.ch/en/blog/how-ai-is-revolutionizing-education-opportunities-and-challenges) [25 November 2024
AI and HR: How to Use It Smartly?
In recent years, the field of human resources, particularly in recruitment, has been significantly impacted by the wave of artificial intelligence. However, integrating these new …
Lifelong learning](https://execed.unil.ch/en/blog/ai-and-hr-how-to-use-it-smartly) [11 November 2024
HEC Lausanne Executive Education celebrates its 10th anniversary
In 2024, we reach a key milestone by celebrating 10 years of HEC Lausanne Executive Education serving the continuing education of executives and professionals. Here we share with …
Executive Education](https://execed.unil.ch/en/blog/hec-lausanne-executive-education-celebrates-its-10th-anniversary) [04 October 2024
Annual appraisal: how do you prepare for it and make a success of it?
Far from being a formality, the annual appraisal is a key moment for employees. This appraisal meeting is an opportunity to take stock of the past year, set objectives for the …
Lifelong learning](https://execed.unil.ch/en/blog/annual-appraisal-how-do-you-prepare-for-it-and-make-a-success-of-it) [18 September 2024
Strategic and operational marketing: two sides of the same coin!
Marketing is a fundamental pillar of any business, helping to enhance the value of products and services in an ultra-competitive environment. It is often divided into two …
Marketing](https://execed.unil.ch/en/blog/strategic-and-operational-marketing-two-sides-of-the-same-coin) [16 August 2024
How can we promote diversity and inclusion in the workplace?
Do you want to boost diversity and inclusion within your company? To anchor this choice and these changes, a number of actions need to be put in place on a daily basis. So where …
Leadership Project](https://execed.unil.ch/en/blog/how-can-we-promote-diversity-and-inclusion-in-the-workplace) [31 July 2024
Choosing between MBAs and EMBAs: the complete guide
Are you hesitating between an MBA and an EMBA? While these two types of training are virtually similar in terms of recognition and value, they differ in many respects (target …
Lifelong learning](https://execed.unil.ch/en/blog/choose-between-mba-and-emba-the-complete-guide) [16 July 2024
How can financial ratios help measure a company's financial performance?
Financial ratios are essential analytical tools for assessing a company's financial health. A common language used by all economic stakeholders, they provide valuable information …
Finance](https://execed.unil.ch/en/blog/how-can-financial-ratios-help-measure-a-company-s-financial-performance) [25 June 2024
Project risk management: how to be more resilient?
Many projects fail within organizations, and this is often linked to a lack of risk management. Of course, there is no such thing as zero risk, and your project may not turn out …
Project](https://execed.unil.ch/en/blog/project-risk-management-how-to-be-more-resilient) [13 June 2024
Reconciling family life and training: the keys to success
Have you decided to invest in continuing education but are worried about finding the right work-life balance? And with good reason: between your personal life, work, and studying, …
Lifelong learning](https://execed.unil.ch/en/blog/reconciling-family-life-and-training-the-keys-to-success) [21 March 2024
Accounting outsourcing: 5 points to check
Internal accounting management often places a heavy workload and responsibilities on business leaders. It can therefore be strategic to call on specialists to outsource this …
Finance Acccounting](https://execed.unil.ch/en/blog/accounting-outsourcing-5-points-to-check) [05 December 2023
Content strategy: how to generate qualified leads?
Content strategy is one of the most effective methods for generating qualified leads. Blog articles, videos, social media posts, webinars, and white papers—there are many ways to …
Communication Marketing](https://execed.unil.ch/en/blog/content-strategy-how-to-generate-qualified-leads) [27 November 2023
Launch of the new “Fast Track” programs format
We are delighted to launch a new course format for our CAS in Team Management and Change Management. The “Fast Track” format offers a condensed but equally comprehensive …
Executive Education](https://execed.unil.ch/en/blog/launch-of-the-new-fast-track-programs-format) [26 October 2023
Benevolent leadership: motivating employees and preventing burnout
Want to transform your management style? Discover how compassionate leadership can reduce the risk of burnout among your teams.
Leadership Management](https://execed.unil.ch/en/blog/benevolent-leadership-motivating-employees-and-preventing-burnout) [24 October 2023
How can companies adopt Artificial Intelligence?
A growing number of large companies have started using artificial intelligence (AI). Questions arise about internal organization, which projects to prioritize, and data …
Data](https://execed.unil.ch/en/blog/how-can-companies-adopt-artificial-intelligence) [12 October 2023
How can you improve your speaking skills and reduce speech errors?
When speaking in public, elocution plays an essential role in effectively conveying your message. A pronunciation error or monotonous delivery can undermine your credibility and …
Communication Leadership](https://execed.unil.ch/en/blog/how-can-you-improve-your-speaking-skills-and-reduce-speech-errors) [06 September 2023
How to effectively manage crisis communication in the workplace
Crisis communication is a crucial aspect of managing emergencies and major issues that a company may face. Every crisis is unique, with its own challenges and dynamics. In this …
Communication](https://execed.unil.ch/en/blog/how-to-effectively-manage-crisis-communication-in-the-workplace) [06 September 2023
Why use marketing automation in business?
Faced with the rapid digitization of marketing and the increase in data to be processed, automating processes has become essential. We explain the benefits!
Marketing](https://execed.unil.ch/en/blog/why-use-marketing-automation-in-business) [29 August 2023
How do you choose the best training for your employees?
Employee training is essential for the development and success of a company. It contributes to employee satisfaction, motivation, and retention. But it can be difficult to …
Lifelong learning Management](https://execed.unil.ch/en/blog/how-do-you-choose-the-best-training-for-your-employees) [04 July 2023
How can you optimize your marketing with a data-driven strategy?
Faced with the challenges of Big Data, companies must improve the collection and processing of customer and prospect data. Essential for improving the performance of marketing …
Marketing](https://execed.unil.ch/en/blog/how-can-you-optimize-your-marketing-with-a-data-driven-strategy) [29 June 2023
Corporate taxation: How to optimize your company's profitability
While tax optimisation is legal and can improve a company's profitability, there are strict rules that must be followed. Find out how to minimise tax costs while remaining within …
Finance Tax](https://execed.unil.ch/en/blog/corporate-taxation-how-to-optimize-your-company-s-profitability) [21 June 2023
How do you create an internal communications strategy?
Internal communication is a major challenge for organisations, enabling smoother exchanges and strengthening team cohesion. Led by the director or HR manager, this strategy …
Communication](https://execed.unil.ch/en/blog/how-do-you-create-an-internal-communications-strategy) [11 May 2023
What are the differences between a CAS, a DAS and an MAS?
Features, advantages and career opportunities: we explain the differences between CAS, MAS and DAS continuing education programmes. Let's get started!
Lifelong learning](https://execed.unil.ch/en/blog/what-are-the-differences-between-a-cas-a-das-and-an-mas) [04 May 2023
How do you negotiate a continuing education program with your employer?
Would you like to progress in your professional career or develop your professional skills? The good news is that, as an employee, you have the right to ongoing training. However, …
Lifelong learning](https://execed.unil.ch/en/blog/how-do-you-negotiate-a-continuing-education-program-with-your-employer) [18 April 2023
All there is to know about design thinking
In an increasingly competitive market, design thinking is a truly innovative methodology. In just a few steps, this concept enables a company to study a problem, generate ideas …
Project](https://execed.unil.ch/en/blog/all-there-is-to-know-about-design-thinking) [04 April 2023
How to minimize risk when investing in corporate finance?
Many companies want to invest in the financial markets. But putting the business at risk is out of the question! Risk management is always important when it comes to financial …
Finance](https://execed.unil.ch/en/blog/how-to-minimize-risk-when-investing-in-corporate-finance) [29 March 2023
How to avoid bias in team leadership?
There are countless examples of leaders who fail to act with integrity. Yet impartiality on the part of team managers is now a key factor in determining the trust and commitment …
Leadership](https://execed.unil.ch/en/blog/how-to-avoid-bias-in-team-leadership) [28 February 2023
Public speaking: 6 tips to reduce stress
Palpitations, dry mouth, cold sweats... Do you often experience these symptoms before speaking in public? Do you also feel stressed at the thought of speaking in a meeting? Don't …
Communication](https://execed.unil.ch/en/blog/public-speaking-6-tips-to-reduce-stress) [23 February 2023
Training, work and personal life: how do you strike a balance?
Would you like to get back into learning while continuing to work? While this experience can be particularly enriching, it can also be intense. It is therefore best to prepare …
Lifelong learning](https://execed.unil.ch/en/blog/training-work-and-personal-life-how-do-you-strike-a-balance) [13 December 2022
Hybridizing courses: a good or bad solution?
Between uncertainties and opportunities, hybrid courses may become the future of education. Whether face-to-face, distance learning, or a combination of both formats, it can be …
Lifelong learning](https://execed.unil.ch/en/blog/hybridizing-courses-a-good-or-bad-solution) [31 October 2022
Cognitive bias in marketing and sales
Cognitive bias is a form of thinking that deviates from logical and rational thinking. These thoughts facilitate decision-making, but tend to cloud our judgment. Find out how they …
Marketing](https://execed.unil.ch/en/blog/cognitive-bias-in-marketing-and-sales) [20 October 2022
Management: the 6 qualities of an agile leader
In an agile company, managers play a key role in bringing employees together and enabling the achievement of objectives. So how can you become an agile leader?
Project](https://execed.unil.ch/en/blog/management-the-6-qualities-of-an-agile-leader) [13 October 2022
4 tips to improve your non-verbal communication!
In a professional context, mastering paraverbal communication is essential, especially when speaking in public. Discover our top tips on nonverbal communication to help you …
Communication](https://execed.unil.ch/en/blog/4-tips-to-improve-your-non-verbal-communication) [21 September 2022
How do you develop your professional network?
How can you expand your network to do business or find a new job? What are the best practices for effective networking? We explain everything.
Lifelong learning](https://execed.unil.ch/en/blog/how-do-you-develop-your-professional-network) [06 September 2022
Launch of the CAS in Project Leadership
We are aware that there are many programs available in this field. Most organizations teach project management techniques, but the fundamental concept of leadership is often …
Project](https://execed.unil.ch/en/blog/launch-of-the-cas-in-project-leadership) [31 August 2022
How can you successfully retrain for a new career through continuing education?
Like 1 in 5 people, do you feel you have chosen the wrong career and want to change jobs? Whether you are seeking fulfillment, need to grow professionally, or are unhappy with …
Lifelong learning](https://execed.unil.ch/en/blog/how-can-you-successfully-retrain-for-a-new-career-through-continuing-education) [17 August 2022
Which continuing education diplomas are recognized in Switzerland?
Is my degree valuable in the job market? Is it recognized in Switzerland or internationally? How much are certifications issued by private organizations really worth? You've …
Lifelong learning](https://execed.unil.ch/en/blog/which-continuing-education-diplomas-are-recognized-in-switzerland) [08 July 2022
Understanding transformational leadership
“We want more leaders and fewer bosses!” Does this famous quote resonate with you? The role of the manager is evolving along with the aspirations of the company and its employees. …
Leadership Management](https://execed.unil.ch/en/blog/understanding-transformational-leadership) [09 June 2022
The 5 finance skills managers (and non-financial professionals) need to master!
Far from being limited to accounting departments, finance will help you manage your business. Discover the five essential skills you need to master to stand out from the crowd!
Acccounting Finance](https://execed.unil.ch/en/blog/the-5-finance-skills-managers-and-non-financial-professionals-need-to-master) [29 April 2022
How do I choose the right continuing education program?
Looking for a professional program? Between distance learning and classroom-based continuing education, budgets, certifications, and course offerings, it can be difficult to …
Lifelong learning](https://execed.unil.ch/en/blog/how-to-choose-the-right-continuing-education-program) [07 April 2022
What should I choose between professional training and continuing education?
Federal certificate or CAS? Can't decide between the two? If you want to improve your skills, it can be difficult to choose between vocational professional training and …
Lifelong learning](https://execed.unil.ch/en/blog/choosing-between-professional-training-and-continuing-education) [31 March 2022
The 6 essential skills to become a marketing manager
Marketing managers play a key role in organizations and wear many hats: project management, product strategy, writing, and data reporting are just some of their many …
Marketing](https://execed.unil.ch/en/blog/the-6-essential-skills-to-become-a-marketing-manager) [10 March 2022
How can your employer finance your program?
Are you an employee looking to develop new skills? There are various solutions available to help you finance your continuing education and obtain support from your employer. What …
Lifelong learning](https://execed.unil.ch/en/blog/how-can-your-employer-finance-your-program) [21 February 2022
What impact has the health crisis had on continuing education?
Continuing education has had to evolve in response to the health crisis: digitization of teaching, hybridization, adaptation to new professional expectations.
Executive Education Lifelong learning](https://execed.unil.ch/en/blog/health-crisis-impact-on-continuing-education) [27 January 2022
Marketing data: 6 questions to understand it all
When someone mentions “data marketing,” are you unsure what they are referring to? Are you uncertain how to collect, sort, or analyze information about your prospects? This …
Marketing](https://execed.unil.ch/en/blog/marketing-data-6-questions-to-understand-it-all) [23 December 2021
2021: A busy year for continuing education
Major achievements and ongoing projects: a closer look at the highlights and plans of our continuing education center in Lausanne.
Executive Education](https://execed.unil.ch/en/blog/2021-a-busy-year-for-continuing-education) [18 October 2021
Discover our new website
We have undertaken a total graphic redesign, both structural and visual. Come and find out why we decided to redesign our site and what this new site will bring to you as a user.
Executive Education](https://execed.unil.ch/en/blog/discover-our-new-website) [01 September 2021
Discover the Horizon room
Opened in early 2021, the Horizon Room is a new classroom specifically designed for hybrid or distance learning.
Executive Education](https://execed.unil.ch/en/blog/discover-the-horizon-room)