Reimagine Sustainability: How to Rethink Sustainability in Luxury?

Source: https://wp.unil.ch/hecoutreach/reimagine-sustainability-how-to-rethink-sustainability-in-luxury/ Parent: https://wp.unil.ch/hecoutreach/research/

Welcome to the second episode of our Reimagining Sustainability podcast series!

Luxury is often seen as the opposite of sustainability, but what if it could be part of the solution? In this episode of the Reimagining Sustainability podcast, we speak with Professor Felicitas Morhart, founder of the Swiss Center for Luxury Research and marketing expert at HEC Lausanne, to rethink what luxury means in a world facing environmental limits.

From repair and reuse to the idea of “luxury competence,” she challenges the culture of excess and explores how meaning, and longevity can redefine conscious consumption.

Tune in for a fresh take on how luxury and sustainability might not be at odds after all