Metadata
Title
Marketing BSc Honours
Category
undergraduate
UUID
2ab6af4254084923b847e781f7fa1963
Source URL
https://www.ncl.ac.uk/undergraduate/degrees/n500/
Parent URL
https://www.ncl.ac.uk/undergraduate/subjects/marketing/
Crawl Time
2026-03-24T00:18:05+00:00
Rendered Raw Markdown

Marketing BSc Honours

Source: https://www.ncl.ac.uk/undergraduate/degrees/n500/ Parent: https://www.ncl.ac.uk/undergraduate/subjects/marketing/

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Clearing - How to apply

What is Clearing?

Each year, universities may have spaces left on their courses after the application window has closed in June.

UCAS Clearing is your opportunity to snap up one of these places, even if you didn't apply to the university prior to the June deadline.

It also gives you a second chance to go to university if you didn't get the grades you needed for your firm and insurance offers.

How do I get in touch?

Our Clearing entry requirements may differ from those advertised. Please contact our friendly advisers to find out if you’re eligible for a place. You can get in touch through our hotlines: 

Not available in Clearing \ \ This course is not available in Clearing 2025. \ \ This means there are no spaces available for Clearing 2025. If you can't find vacancies in your original course or subject area, try exploring other subjects in a related field. \ \ Search our courses in Clearing

[## Undergraduate Open Day

Start your university journey. Find where you belong. Friday, June 26 (9:00-16:00) Saturday, June 27 (9:00-16:00)](https://www.ncl.ac.uk/study/meet/undergraduate-open-day/ )

Course overview

This focused degree will equip you with the technical skills and knowledge of a marketing professional. You'll learn academic theory in depth, and apply in real-world situations. This means you'll be ready to make an immediate impact in your career.

Designed and delivered with active participation of the industry, the course comprises a flexible mix of compulsory and optional modules.

You'll cover key topics such as:

You'll benefit from:

Download information about this course as a PDF

Your course and study experience - disclaimers and terms and conditions\ Please rest assured we make all reasonable efforts to provide you with the programmes, services and facilities described. However, it may be necessary to make changes due to significant disruption, for example in response to Covid-19.\ \ View our Academic experience page, which gives information about your Newcastle University study experience for the academic year 2025-26.\ \ See our terms and conditions and student complaints information, which gives details of circumstances that may lead to changes to programmes, modules or University services.

Quality and ranking

Professional accreditation and recognition

All professional accreditations are reviewed regularly by their professional body.

Modules and learning

Modules

The information below is intended to provide an example of what you will study.

Most degrees are divided into stages. Each stage lasts for one academic year, and you'll complete modules totalling 120 credits by the end of each stage.

Our teaching is informed by research. Course content may change periodically to reflect developments in the discipline, the requirements of external bodies and partners, and student feedback.

MKT3095: Cultural and Heritage Marketing

Engage with marketing for public, private and not-for-profit organisations. Develop valuable event planning skills that are transferable across many sectors.

Optional module availability\ Student demand for optional modules may affect availability.\ \ Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.\ \ To find out more please see our terms and conditions

In Stage 1, you will take a series of compulsory modules. These will give you a thorough grounding in the interlinked principles of:

You will receive practical training that prepares you for the business world in general.

Modules

Compulsory Modules Credits
Introduction to Management and Organisation 20
Understanding Business Growth 20
Digital Business 20
Quantitative Methods for Business Management 20
Introduction to Marketing 20
Marketing Ethics 10
Academic and Professional Skills 10
NCL Edge - Marketing Stage 1 0
Placement and Study Abroad Info Sessions (Stage 1) 0

In Stage 2, you will study compulsory subjects such as research methods, strategic marketing and consumer behaviour. You will also study either global or services marketing.

You will then top this up with a choice of optional modules. These cover complementary topics such as accounting, business Spanish, or entrepreneurship.

Modules

Compulsory Modules Credits
Research Methods for Business and Marketing 20
Strategic Marketing 20
Integrated and Digital Marketing Communications 20
Consumer Behaviour 20
NCL Edge - Marketing Stage 2 0
Placement and Study Abroad Info Sessions (Stage 2) 0
Optional Modules Credits
Introduction to Accounting and Finance 20
Business Analysis and Business Analytics 20
Global Marketing 20
Services Marketing 20
Career Development for second year students 20

In Stage 3, you will choose to either:

You will also tailor your degree to suit your interests and career plans. You'll do this by studying specialist modules on subjects like:

Optional modules

You select one of the following 40 credit optional modules:

Compulsory modules Credits
Marketing Dissertation 40
Marketing Consultancy Project 40

You select 80 credits of optional modules from the following list:

Optional modules Credits
Global Advertising and Brand Promotion 20
Digital Marketing 20
New Product and Service Development 20
Data Driven Marketing Decisions 20
Brand Management 20
Cultural and Heritage Marketing 20
Supply Chain Management 20
Career Development for Final Year Students 20

Modules

Information about these graphs

We base these figures and graphs on the most up-to-date information available to us. They are based on the modules chosen by our students in 2024-25.

Teaching time is made up of:

Teaching and assessment

Teaching methods

You will be taught through:

These will be enhanced with innovative technology that facilitates participation in instant anonymous polls and comprehension tests. You'll also benefit from our investment in specialist simulation software. This enriches your learning experience by placing you in charge of a virtual company.

Assessment methods

You'll be assessed through a combination of:

Skills and experience

Practical skills

You will receive training in the design of qualitative and quantitative market research, and the sampling, collection and analysis of marketing data.

Through a variety of optional modules you may also work closely with external organisations and present your ideas to them based on real world briefs.

Business skills

Gain valuable experience working on projects for live clients in our innovative marketing consultancy project module in Stage 3.

You can also spend a year studying abroad or on a marketing placement with a UK or overseas business such as:

Research skills

In Stages 1 and 2, you will be given training in the quantitative and qualitative research methods required for collecting, analysing and visualising marketing data.

In Stage 3, you will conduct your own research to produce a dissertation, or as part of a marketing consultancy project for a live client.

Opportunities

Study abroad

Experience life in another country by choosing to study abroad as part of your degree. You’ll be encouraged to embrace fun and challenging experiences, make connections with new communities and graduate as a globally aware professional, ready for your future.

You may choose to spend a year abroad as part of your degree in one of our partner institutions. If you choose to study abroad, it will extend your degree by a year.

Find out more about study abroad

Work placement

Get career ready with a work placement and leave as a confident professional in your field. You'll spend 9 to 12 months working in an organization either in the UK or internationally. You'll receive University support from our dedicated team to help you apply for work placement between stages 2 and 3.

You'll gain first-hand experience of working in the sector, putting your learning into practice and developing your professional expertise.

Recent placement students have undertaken roles including:

Recent placement projects have included:

If you choose to take a work placement, it will extend your degree by a year.

Placements are subject to availability and must be secured by the student.

Find out more about work placements

Facilities and environment

Facilities

Newcastle University Business School is one of the largest Schools in the University. We have over 4,000 students from over 85 countries. This valuable community extends beyond our current students to include:

The Business School is the gateway to Newcastle Helix -  a landmark 24 acre hybrid city quarter. It brings together researchers, business and communities with the purpose of helping families, communities and cities around the world live healthier, longer, smarter, and easier lives.

We have two buildings – the Business School and the Frederick Douglass Centre (FDC). Both offer a range of purpose-build facilities, including.

Accessibility

The Business School values individual differences and the diversity this brings. Our buildings are accessible and user friendly. We have a range of adjustments that can support you when moving around our buildings, such as lifts and accessible toilets. The FDC also offers gender-neutral toilets.

Support

Your teaching and learning is supported by Canvas. Canvas is a Virtual Learning Environment (VLE). You'll use Canvas to submit your assignments and access your:

Throughout your studies, you’ll have access to support from:

Your future

This degree offers you a shortcut to gaining a professional qualification from the Chartered Institute of Marketing and the Institute of Digital Marketing by exempting you from some of their study requirements.

It also equips you for a successful career on both the agency and client-side of marketing, advertising and public relations.

Our recent graduates have progressed to positions such as brand manager, head of marketing, product marketing manager and senior digital marketing consultant for employers such as:

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Make a difference

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Careers support

Career development and employability are woven throughout our teaching, learning and student experience.

The School has dedicated employability support and career spaces in the School to support our students on their career journey. Find out more about our employability offer.

You'll have access to a wealth of resources and support to enhance your employability, including:

We're also one of 140 business schools worldwide to be accredited by the EQUIS scheme for our managerial and entrepreneurial skills development.

Our Careers Service is one of the largest and best in the country, and we have strong links with employers. We provide an extensive range of opportunities to all students through our ncl+ initiative.

Visit our Careers Service website

Recognition of professional qualifications outside of the UK

If you’re studying an accredited degree and thinking about working in Europe after you graduate, the best place to find current information is the UK Government’s guidance on recognition of UK professional qualifications in EU member states. This official resource explains whether your profession is regulated in another country, what steps you need to take, and which organisation you should contact.

Entry requirements

All candidates are considered on an individual basis and we accept a broad range of qualifications.

The entrance requirements and offers below apply to 2026 entry. 

A-Level
International Baccalaureate

Other UK and the Republic of Ireland qualifications

Select your qualification

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Alternative offers at Newcastle

Through one of our contextual or alternative offer routes, you could receive an offer of up to three grades lower than the typical requirements.

Check your eligibility

Select your alternative offer

Contextual offers

We use certain contextual data from your UCAS form, alongside your application, to consider challenges that you may have faced in your education and the potential effect this may have had on your qualifications. This means you may be eligible to receive a lower contextual offer.

PARTNERS offers

One of the largest and longest support entry routes to university of its kind for students from underrepresented backgrounds. We support applicants from application through to study.

Realising Opportunities offers

A unique programme delivered in collaboration with 10 leading, research-intensive universities in the UK. The programme is open to students in Year 12/first year of college.

Pathways to Newcastle offers

Pathways to Newcastle, our national skills entry route, is available for specific subject areas.

High Performance Athletes

We support promising athletes at the application stage, who compete in regional, national or international levels in their sport.

Qualifications from outside the UK

Select your country

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English Language requirements

Select your qualification IELTSTOEFLPearsonsDuolingo English TestOther

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Entrance courses (INTO)

International Pathway courses are specialist programmes designed for international students who want to study in the UK. We provide a range of study options for international students in partnership with INTO.

These courses are specifically designed for international students who want to study in the UK and progress onto one of our undergraduate degrees. Our International Study Centre, has a range of study options including:

Find out more about International Pathway courses

Admissions policy

This policy applies to all undergraduate and postgraduate admissions at Newcastle University. It is intended to provide information about our admissions policies and procedures to applicants and potential applicants, to their advisors and family members, and to staff of the University.

University Admissions Policy and related policies and procedures

Credit transfer and Recognition of Prior Learning

Recognition of Prior Learning (RPL) can allow you to convert existing relevant university-level knowledge, skills and experience into credits towards a qualification. Find out more about the RPL policy which may apply to this course.

Tuition fees and scholarships

Tuition fees for academic year 2026-2027

The 2026 entry home fees have not yet been confirmed.

Qualification: BSc Honours
Home students full time 3 years Tuition fees (Year 1) Not set
International students full time 3 years Tuition fees (Year 1) 25,750

Home Fee Students

Tuition fees are payable for each year of your course. £9,535 is the maximum fee that we are permitted to charge for home fee-paying students for the academic year 2025-26. This is set by the UK government. This fee has not yet been confirmed for 2026-27.

As a general principle, you should expect the tuition fee to increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation.

Read more about fees and funding

International Fee Students

Depending on your residency history, if you’re a student from the EU, other EEA or a Swiss national, with settled or pre-settled status under the EU Settlement Scheme, you’ll normally pay the ‘Home’ tuition fee rate and may be eligible for Student Finance England support.

EU students without settled or pre-settled status will normally be charged fees at the ‘International’ rate and will not be eligible for Student Finance England support.

If you are unsure of your fee status, check out the latest guidance here.

As a general principle, you should expect the tuition fee to increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation.

Read more about fees and funding

Scholarships

We support our EU and international students by providing a generous range of Vice-Chancellor's automatic and merit-based scholarships. See our undergraduate scholarship page for more information.

Year abroad and additional costs

For programmes where you can spenda year on a work placement or studying abroad,you will receive a significant fee reduction for that year.

Some of our degrees involve additional costs which are not covered by your tuition fees.

Scholarships

Find out more about:

Open days and events

UK open days

You'll have a number of opportunities to meet us throughout the year at our on-campus and virtual open days.

You'll be able to:

You'll also have the opportunity to speak to academic staff and find out more about the subjects you're interested in.

Find out about how you can visit Newcastle in person and virtually.

Worldwide events

We regularly travel overseas to meet with students interested in studying at Newcastle University. Visit our events calendar to find out when we're visiting your region.

Online events

Visit our events calendar for the latest virtual events

How to apply

Apply through UCAS

To apply for undergraduate study at Newcastle University, you must use the online application system managed by the Universities and Colleges Admissions Service (UCAS). All UK schools and colleges, and a small number of EU and international establishments, are registered with UCAS. You will need:

If you are applying independently, or are applying from a school or college which is not registered to manage applications, you will still use the Apply system. You will not need a buzzword.

Apply through UCAS

Apply through an agent

International students often apply to us through an agent. Have a look at our recommended agents and get in touch with them.

Visit our International pages

Get in touch

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You'll find our NCL chatbot in the bottom right of this page.

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