Brand Hub
Source: https://www.ncl.ac.uk/brand-hub/ Parent: https://www.ncl.ac.uk/undergraduate/
Brand Hub
Our Brand - Our Vision - Brand Statement - Bringing Brand Personality to Life - Strategic Narrative - Visual Identity
Visual Identity - Our Logo - Our Colour Palette - Our Graphics - Our Typography - Our Icons - Our Photography - Photographers - Our Videos - Our Design Style - Our Branded PowerPoint Template - Team Newcastle - Branding FAQs - Content Creator's Guide
Content Creator's Guide - Guiding Principles of Content Creation - Why is Content Important? - The Quick Guide - Top Tips for Great Content - Ultimate Content Checklist - Hero, Hub and Help Content - Push and Pull Content - Creating Great Branded Content - Spelling, Grammar and Style - Tone of Voice - Clarity and Accessibility - Accessibility - Readability - Creating Inclusive Content - Planning Your Content - Understanding Your Audience - Goals and Objectives - Selecting Your Channels - Social Media Content - Emails and e-newsletters - Digital Displays - Blog Posts - Website Content - Video Content - Print Content - Choosing Your Format - Workflow and approvals - Keeping it Legal and Compliant - AI and Content Production - Planning Your Campaign - Reaching Your Audience - Understanding Audience Journeys - How Do People Find Content Online? - Creating Great Navigation Titles - SEO - Ensuring search engines find your content - Reviewing, Reporting, Removing - Owning and Maintaining Content - Knowing if Content is Working - Digital Design Services - Asset Library
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Newcastle University’s Brand Hub
Our Vision across our three campuses is to be an inclusive institution that makes a positive impact on our region, the UK and the world.
Our brand hub is where you’ll find all the tools you need to tell our brand story. A strong brand is a consistent brand, with our audiences at the centre of everything we create. And we are all the voice of that brand.
What we offer
[## About our brand
As we move forward, we’re going back to our roots. Find out all you need to know about our University vision, values and guiding principles.](https://www.ncl.ac.uk/brand-hub/our-brand/) [## Visual identity
Follow these guidelines to ensure a consistent visual brand identity across all our content to help our audience to see us as trustworthy, credible and connected as an institution.](https://www.ncl.ac.uk/brand-hub/visual-identity/)
[## Content Creator's Guide
Get advice on how to create effective content for channels and campaigns. In this section we summarise the most important things to remember and to apply to everything that you create.](https://www.ncl.ac.uk/brand-hub/content-creators-guide/) [## Digital Design Services
This section includes examples of all components available within the Newcastle University Digital Design System, guides on how to use them, and information about our web content standards.](https://www.ncl.ac.uk/design-system/)
[## Asset Library
A selection of core marketing assets is available for University users to embed or download and use in their own marketing materials.](https://newcastle.sharepoint.com/hub/marketing/Pages/asset-library.aspx)