Metadata
Title
Cross-Cultural Communication and International Marketing MA
Category
graduate
UUID
9fb12e68ac554d44bf340e1895921738
Source URL
https://www.ncl.ac.uk/postgraduate/degrees/4068f/
Parent URL
https://www.ncl.ac.uk/postgraduate/degrees/
Crawl Time
2026-03-19T01:38:36+00:00
Rendered Raw Markdown

Cross-Cultural Communication and International Marketing MA

Source: https://www.ncl.ac.uk/postgraduate/degrees/4068f/ Parent: https://www.ncl.ac.uk/postgraduate/degrees/

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Overview

The Cross-Cultural Communication and International Marketing MA offers theory, research, and practical training.

This covers international and intercultural communication, as well as approaches to understanding areas such as marketing theories, global communications, and brand management.

The International Marketing pathway is a specialism on the Cross-Cultural Communication MA.

Read more about the Cross-Cultural Communication MA.

Academic staff in politics from Newcastle University Business School (NUBS) deliver this specialist pathway.

Read more about our staff in the Newcastle University Business School.

You'll have access to the Business School's excellent facilities. NUBS partners with major corporate and social enterprises and academic institutions. These partnerships provide many opportunities for students.

How to apply

Quality and ranking

Recognition of professional qualifications outside of the UK

If you’re studying an accredited degree and thinking about working in Europe after you graduate, the best place to find current information is the UK Government’s guidance on recognition of UK professional qualifications in EU member states. This official resource explains whether your profession is regulated in another country, what steps you need to take, and which organisation you should contact.

[## Funding and scholarships webinars

Join our funding and scholarship webinars.](https://belong.ncl.ac.uk/pg-online-webinar)

Next: Course details

What you'll learn

Through this Cross-Cultural Communication and International Marketing Master's you'll:

Modules

You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.

Cross-Cultural Communication and International Marketing MA modules

Compulsory Modules Credits
Research Portfolio 60
Introduction to Intercultural Communication 20
International Marketing 10
Principles of Marketing 20
Optional Modules Credits
The Social Psychology of Communication 20
Sociolinguistics 20
Professional Communication in Intercultural Settings 20
English in the World 20
Language and Social Interaction 20
Multimodal Communication 20
Multilingualism 20
International Brand Management 10
International Marketing Ethics 10
Marketing Analytics 10

With the approval of the Degree Programme Director and depending upon the academic background of the candidate, alternative optional modules to those listed above may be selected.

How you'll learn

Delivery and teaching methods

On our Cross-Cultural Communication and International Marketing MA, we deliver modules through a mix of:

We use a variety of teaching methods to:

Interactive sessions encourage you to apply new knowledge, concepts and skills to your practice. Weekly independent study tasks allow you to engage with and contribute to sessions and seminars.

If you choose to study part-time, we will work flexibly with you to develop a plan for your studies.

Assessment methods

Depending on your modules, you'll be assessed through a combination of:

Additional assessment information

The Cross-Cultural Communication research portfolio is equal to an MA-level dissertation. It involves three separate research files which take place over the course of the academic year:

Student support

Throughout your studies, you’ll have access to support from:

You'll also be assigned an academic member of staff, who will be your personal tutor throughout your time with us. They can help with academic and personal issues.

Your teaching and learning is also supported by Canvas. Canvas is a Virtual Learning Environment. You'll use Canvas to submit your assignments and access your:

Philip Robinson Library (Student Texts Collection)

Your development

Our Cross-Cultural Communication and International Marketing programme is designed to support your development over the course of the year.

Semester 1 modules will give you a foundational knowledge of key areas in intercultural communication. Semester 2 modules will allow you to build on this. You will select specialist topics suited to your interests and future goals.

Through class discussion and assessment, you will reflect on your own intercultural communication, learning and development.

Through a research portfolio, you'll gain the analytical and theoretical skills required to understand and analyse communication in a social setting of personal interest or relevance to you.

As a part-time student, you can conduct a research project of relevance to your employer and/or industry.

You will develop valuable intercultural skills. These skills are essential for working in diverse academic and professional environments.

You will enhance your ability to communicate effectively across cultures by:

The programme’s curriculum:

Course information: Disclaimers, policies and changes

Previous: OverviewNext: Entry requirements

Entry requirements

The entrance requirements below apply to 2026 entry.

Academic entry requirements

A 2:2 honours degree, or international equivalent, in the following disciplines:

\

We will consider your application if you are a graduate in any of the following disciplines, and have relevant professional experience (for example in an international organisation or a cross-cultural context):

\

We may consider your application if:

Qualifications from outside the UK

Select your country AfghanistanAlbaniaAlgeriaAntigua and BarbudaArgentinaArmeniaAustraliaAustriaAzerbaijanBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBhutanBoliviaBosnia and HerzegovinaBotswanaBrazilBritish Virgin IslandsBruneiBulgariaBurundiCambodiaCameroonCanadaCaribbeanCayman IslandsChileChinaColombiaCosta RicaCroatiaCubaCyprusCzech RepublicDenmarkDominicaDominican RepublicEcuadorEgyptEl SalvadorEritreaEstoniaEswatiniEthiopiaFijiFinlandFranceGabonGambiaGeorgiaGermanyGhanaGreeceGrenadaGuatemalaGuyanaHaitiHondurasHong KongHungaryIndiaIndonesiaIranIraqIsraelItalyIvory CoastJamaicaJapanJordanKazakhstanKenyaKiribatiKosovoKuwaitLaosLatviaLebanonLesothoLiberiaLibyaLithuaniaLuxembourgMadagascarMalawiMalaysiaMaldivesMaltaMauritiusMexicoMongoliaMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew ZealandNicaraguaNigeriaNorth MacedoniaNorwayOmanPakistanPalestinePanamaPapua New GuineaParaguayPeruPhilippinesPolandPortugalQatarRepublic of IrelandRomaniaRussiaRwandaSaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Vincent and the GrenadinesSamoaSaudi ArabiaSenegalSerbiaSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSouth AfricaSouth KoreaSpainSri LankaSudanSurinameSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzania, United Republic ofThailandTogoTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUruguayUSAUzbekistanVanuatuVenezuelaVietnamZambiaZimbabwe

English Language requirements

Select your qualification IELTSPearsonsDuolingo English TestTOEFLOtherPre-Sessional Entry - 6 weeksPre-Sessional Entry - 10 weeks

Pre-Master’s and English Language courses

Need an alternative route to study this course? Our International Study Centre offers Pre-Master’s degrees and English language courses to prepare you for study.

Explore these courses

Previous: Course detailsNext: Careers

Your future

Intercultural communication careers

The Cross-Cultural Communication and International Marketing Master's is relevant if you wish to study communication, language and culture. The course will prepare you for work in international and intercultural environments.

Communication is an essential aspect of the work in roles such as:

Our Careers Service

Our expert Careers Service is here to help you take the next steps in your professional life. We will support you while you’re studying with us and for up to three years after you graduate.\ \ You will have access to expert one-to-one advice and guidance through our campus careers centre and online, along with digital resources, workshops, networking opportunities, and careers and recruitment events.\ \ We’ve been awarded 5 QS Stars for Student Employability (2025). Many of our degrees are shaped by strong links with national and international businesses. We are committed to helping you access real-world experience opportunities and develop key skills through paid work placements and internships.

Visit our Careers Service website

Previous: Entry requirementsNext: Facilities

Facilities

As a student in the School of Education, Communication and Language Sciences, you'll have access to facilities and a growing collection of online resources, including:

\

Previous: CareersNext: Fees & funding

Fees, Funding and Scholarships

Tuition fees for 2026 entry (per year)

Qualification: MA Full time
Home students Full time: 12 months Tuition fees (per year) £11,400
International students Full time: 12 months Tuition fees (per year) £25,900
Qualification: MA Part time
Home students Part time: 24 months Tuition fees (per year) £5,700

Tuition fee increases

As a general principle, you should expect the tuition fee to increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation.

EU, other EEA and Swiss nationals - tuition fee status

Depending on your residency history, if you’re a student from the EU, other EEA or a Swiss national, with settled or pre-settled status under the EU Settlement Scheme, you’ll normally pay the ‘Home’ tuition fee rate and may be eligible for Student Finance England support.

EU students without settled or pre-settled status will normally be charged fees at the ‘International’ rate and will not be eligible for Student Finance England support. You may be eligible for a scholarship worth 25% off the international fee. Search our funding database.

If you are unsure of your fee status, check out the latest guidance here.

Scholarships

We support our EU and international students by providing a generous range of Vice-Chancellor's automatic and merit-based scholarships. See our searchable postgraduate funding page for more information.

What you're paying for

Tuition fees include the costs of:

Find out more about:

Deposit

If you are an international student or a student from the EU, EEA or Switzerland and you need a visa to study in the UK, you may have to pay a deposit.

You can check this in the How to apply section.

Funding deadlines

If you're applying for funding, always check the funding application deadline. This deadline may be earlier than the application deadline for your course.

For some funding schemes, you need to have received an offer of a place on a course before you can apply for the funding.

Search for funding and scholarships

Find funding available for your course

Select your country AfghanistanAlbaniaAlgeriaAntigua and BarbudaArgentinaArmeniaAustraliaAustriaAzerbaijanBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBhutanBoliviaBosnia and HerzegovinaBotswanaBrazilBritish Virgin IslandsBruneiBulgariaBurundiCambodiaCameroonCanadaCaribbeanCayman IslandsChileChinaColombiaCosta RicaCroatiaCubaCyprusCzech RepublicDenmarkDominicaDominican RepublicEcuadorEgyptEl SalvadorEritreaEstoniaEswatiniEthiopiaFijiFinlandFranceGabonGambiaGeorgiaGermanyGhanaGreeceGrenadaGuatemalaGuyanaHaitiHondurasHong KongHungaryIndiaIndonesiaIranIraqIsraelItalyIvory CoastJamaicaJapanJordanKazakhstanKenyaKiribatiKosovoKuwaitLaosLatviaLebanonLesothoLiberiaLibyaLithuaniaLuxembourgMadagascarMalawiMalaysiaMaldivesMaltaMauritiusMexicoMongoliaMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew ZealandNicaraguaNigeriaNorth MacedoniaNorwayOmanPakistanPalestinePanamaPapua New GuineaParaguayPeruPhilippinesPolandPortugalQatarRepublic of IrelandRomaniaRussiaRwandaSaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Vincent and the GrenadinesSamoaSaudi ArabiaSenegalSerbiaSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSouth AfricaSouth KoreaSpainSri LankaSudanSurinameSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzania, United Republic ofThailandTogoTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited Kingdom of Great Britain and Northern IrelandUruguayUSAUzbekistanVanuatuVenezuelaVietnamZambiaZimbabwe

Previous: FacilitiesNext: How to apply

How to apply

Before you start

Start Dates

The course starts in September.

Closing Dates

There is no application closing date for this course.

We suggest international students apply at least two months before the course starts. This is so that you have enough time to make the necessary arrangements.

Deposit

All International students

If you are an international student or a student from the EU, EEA or Switzerland and you need a visa to study in the UK, you must pay a deposit or submit an official letter of sponsorship. The deposit is payable after you receive an offer to study with us. This deposit is non-refundable and will be deducted from your tuition fees when you register. You may also be subject to academic and English language qualification verification, confirmation of funds and credibility interviews.

International students who received an offer before 18 March 2026

International students Bangladesh, Ghana, Myanmar, Nigeria, Sri Lanka, and Pakistan who received an offer after 18 March 2026

All International students (excluding those from the markets above) who received an offer after 18 March 2026

Programme codes

Qualification: MA Full time
Full time: 12 months Programme Code: 4068F
Qualification: MA Part time
Part time: 24 months Programme Code: 4068P

Using the application portal

The application portal has instructions to guide you through your application. It will tell you what documents you need and how to upload them.

You can choose to start your application, save your details and come back to complete it later.

If you’re ready, you can select Apply Online and you’ll be taken directly to the application portal.

Alternatively you can find out more about applying on our applications and offers pages.

\ Apply Online

Previous: Fees & fundingNext: Get in touch

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Overseas events

We regularly travel overseas to meet with students interested in studying at Newcastle University.

Visit our events calendar for the latest events

Get in touch

Questions about this course?

If you have specific questions about this course you can contact:

Degree Programme Secretary\ [School of Education, Communication and Language Sciences](http://www.ncl.ac.uk/ecls/)Telephone: +44 (0) 191 208 8830\ Email: CCC@ncl.ac.uk

General enquiries

For more general enquiries, you could also complete our online enquiry form.

Fill in our enquiry form

Application enquiries

If you've got a question about your application, send us an enquiry via the application portal you applied through.

If you haven't applied yet, you can send your questions via our enquiry form.

Fill in our enquiry form

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You'll find our Ncl chatbot in the bottom right of this page.

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