Artificial Intelligence in Business MSc
Source: https://www.ncl.ac.uk/postgraduate/degrees/5549f/ Parent: https://www.ncl.ac.uk/postgraduate/degrees/
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Overview
Prepare for the future of business with a Master's degree that combines AI expertise and human insight. Learn to apply technology responsibly, enhance decision-making, and design innovative solutions that create real-world impact.
This MSc gives you the skills and insight to turn AI technologies into opportunities for innovation, strategy and growth.
You’ll learn how to:
- apply AI technologies to real business challenges
- improve decision-making
- design smarter, more efficient business operations
- facilitate AI-driven innovation, strategy, and business model transformation
- foster responsible and ethical AI leadership by addressing bias, governance and societal implications
- drive successful acceptance and adoption of AI in business environments
You’ll work with real organisations, tackling digital transformation through hands-on consultancy and research projects. You’ll also explore the ethical and social impact of AI. You will develop the confidence to make responsible decisions about how it is used in business.
The programme combines practical experience with forward-thinking management skills. You’ll graduate ready to shape strategy, drive innovation and lead change in the AI-powered economy.
Programme structure
The programme is structured around three interconnected pillars:
Semester 1: Foundation of AI in Business
Gain the essential knowledge, skills and competencies needed to thrive in AI-driven business environments.
Semester 2: Contextualisation
Understand the application of AI expertise within the business environment.
Semester 3: Real-World Application
Apply AI-related skills and knowledge within a business context through a research project.
Quality and ranking
All professional accreditations are reviewed regularly by their professional body
Recognition of professional qualifications outside of the UK
If you’re studying an accredited degree and thinking about working in Europe after you graduate, the best place to find current information is the UK Government’s guidance on recognition of UK professional qualifications in EU member states. This official resource explains whether your profession is regulated in another country, what steps you need to take, and which organisation you should contact.
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[## Funding and scholarships webinars
Join our funding and scholarship webinars.](https://belong.ncl.ac.uk/pg-online-webinar)
What you'll learn
By the end of the programme, you’ll understand how to manage and apply AI technologies to create real business value.
You’ll gain a strong foundation in AI systems and strategy, and learn how to use them responsibly and ethically.
You'll explore how digital transformation shapes organisations and industries.
You’ll also develop the research, analytical and leadership skills needed to design effective AI solutions and guide innovation in a rapidly evolving business environment.
Modules
You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.
Artificial Intelligence in Business MSc modules
All candidates shall take the following compulsory modules:
| Code | Descriptive title | Total Credits |
| NBS8214 | Managing Innovation and Creativity | 10 |
| CSC8801 | AI Fundamentals and Responsible Innovation | 10 |
| ISO8009 | AI in Modern Organisations | 10 |
| NBS8321 | Strategy, Management and Information Systems | 20 |
| NBS8062 | Research Methods | 20 |
| CSC8646 | Generative AI for Businesses | 10 |
| NBS8341 | Strategic Service Management | 10 |
| ISO8002 | Group Consultancy in Project Management | 10 |
| ISO8003 | Design of Information Systems | 10 |
| NBS8263 | Realising Value from Digital Business | 10 |
| NBS8011 | Dissertation | 60 |
Please note: Some modules are currently listed as inactive. These modules will be active for students starting the programme in September 2026.
How you'll learn
The programme comprises modules to a credit value of 180.
Knowledge acquisition
You will:
- attend lectures and participate in workshops, seminars and hands-on sessions
- explore case studies, independent research and engagement, with suggested readings and online resources
You will explore how AI is applied in business contexts, and examine its impact and broader implications.
Skills development
We'll teach you specific skills through:
- practical activities
- analysis of real-world case studies
- small-group discussions
These will help you explore research topics on AI application in the business environment, and will improve your problem-solving abilities.
Critical thinking and problem solving
You'll learn to evaluate things critically by searching for information and completing coursework. You'll discuss and work on AI-related biases and ethical challenges via group discussions, individual exercises and case studies.
Communication skills
You'll develop your speaking and writing skills by:
- engaging with group projects
- delivering presentations
- developing reports
We'll guide you in using academic and industry literature effectively. You'll develop leadership skills by working in teams and leading projects.
Depending on your modules, you'll be assessed through a combination of:
- Dissertation
- Essay
- Oral presentation
- Problem-solving exercises
- Report
- Research proposal
Throughout your studies, you’ll have access to support from:
- academic staff
- personal tutors and research supervisors
- our University Student Services Team
- student representatives
- peers
You'll also be assigned an academic member of staff, who will be your personal tutor throughout your time with us. They can help with academic and personal issues.
Your teaching and learning is also supported by Canvas. Canvas is a Virtual Learning Environment. You'll use Canvas to submit your assignments and access your:
- module handbooks
- course materials
- groups
- course announcements and notifications
- written feedback
- Dr Davit Marikyan (Degree Programme Director)
- Dr Paul Richter
- Dr Tejal Shah
- Dr Arturo Vega Pinedo
- Dr Liucen Pan
- Dr Xiaotian Xie
- Dr Rebecca Casey
Philip Robinson Library (Student Texts Collection)
Your development
Professional skills
Over the course of the programme, you will:
- learn how to foster AI acceptance and adoption in organisational environments
- gain insight into how AI drives innovation, transformation and economic change
- learn to make ethical, sustainable and strategic decisions about the use of AI in business
- learn to apply AI concepts in a business environment to improve performance and gain competitive advantage
- learn to manage AI in different organisational contexts
You’ll build confidence as a communicator and problem-solver. You'll be able to present complex ideas clearly to technical and non-technical audiences.
Research skills
You’ll experience designing and delivering research projects that explore how organisations use AI to improve performance.
You’ll learn to:
- collect, analyse and interpret data
- apply evidence-based thinking to solve real business challenges
Practical skills
Through hands-on learning and consultancy projects, you’ll apply AI tools and project management techniques to real-world contexts.
You’ll learn how to:
- evaluate digital transformation initiatives
- manage AI-related projects
- make creative, data-informed recommendations that deliver business value
Postgraduate Study Abroad
Semester abroad
The Postgraduate Semester Abroad is an opportunity to study a complementary subject for one semester at a European partner university. You would study with the partner university on an exchange basis.
The experience takes place at the end of your studies, once you have submitted your dissertation/final project. You'll develop new skills to set you apart from other graduates.
Studies undertaken at a partner university will not count towards a double/dual degree award. However, you'll receive a transcript from your host university evidencing your achievements.
Please note that students who complete this scheme will not be eligible for the UK graduate work visa.
Course information: Disclaimers, policies and changes
Previous: OverviewNext: Entry requirements
Entry requirements
The entrance requirements below apply to 2026 entry.
Qualifications from outside the UK
Select your country
English Language requirements
Select your qualification
Pre-Master’s and English Language courses
Need an alternative route to study this course? Our International Study Centre offers Pre-Master’s degrees and English language courses to prepare you for study.
Previous: Course detailsNext: Careers
Your future
This programme prepares you for a wide range of roles at the intersection of business, management and technology. You’ll graduate ready to help organisations use AI to innovate, improve efficiency and make smarter decisions.
Typical career paths include:
- AI strategy and management consulting
- AI-driven innovation and change management
- AI-product or service management
- project management in tech-driven industries
- operations and process improvement roles
- AI governance, ethics and policy
You could work in sectors such as:
- technology and software development
- finance, banking and fintech
- manufacturing and supply chain
- healthcare and life sciences
- marketing, retail and e-commerce
- public sector and policy organisations
This degree also provides a strong foundation for doctoral study or research careers focused on AI in business and management.
Careers support
Career development and employability are woven throughout our teaching, learning and student experience.
The School has dedicated employability support and career spaces to support you on your career journey, both during your studies and for up to three years after graduation.
Find out more about our employability offer
Business School students get access to both the wider University careers service and exclusive Business School events and resources for students. This means you'll have access to a wealth of resources and support to enhance your employability, including:
- one-to-one career support
- industry-specific career events
- online career learning tools
- career planning and information sessions
- an annual careers week, where careers activity takes place during reading week, where there is a gap in teaching
- networking opportunities
- specialist careers and business start-up support from the University's Careers Service and the Business School's career consultants
- the chance to apply for various work experience opportunities while studying with us
We're also one of 140 business schools worldwide to be accredited by the EQUIS scheme for our managerial and entrepreneurial skills development.
Our Careers Service
Our expert Careers Service is here to help you take the next steps in your professional life. We will support you while you’re studying with us and for up to three years after you graduate.\ \ You will have access to expert one-to-one advice and guidance through our campus careers centre and online, along with digital resources, workshops, networking opportunities, and careers and recruitment events.\ \ We’ve been awarded 5 QS Stars for Student Employability (2025). Many of our degrees are shaped by strong links with national and international businesses. We are committed to helping you access real-world experience opportunities and develop key skills through paid work placements and internships.
Visit our Careers Service website
Previous: Entry requirementsNext: Facilities
Facilities
Newcastle University Business School is one of the largest Schools in the University. We have over 4,000 students from over 85 countries. This valuable community extends beyond our current students to include:
- regional, national and international leaders
- over 37,000 alumni in our network, spanning 152 countries
- leading professional and academics who are experts in their field
- businesses and partners in academia
The Business School is the gateway to Newcastle Helix - a landmark 24 acre hybrid city quarter. It brings together researchers, business and communities with the purpose of helping families, communities and cities around the world live healthier, longer, smarter, and easier lives.
We have two buildings – the Business School and the Frederick Douglass Centre. Both offer a range of purpose-build facilities, including.
- computer clusters housing over 120 PCs, plus open IT spaces for laptops
- seven large lecture theatres, plus a 750-seat auditorium – the largest in the University
- 25 seminar and teaching spaces, many with flexible furniture to accommodate learning
- a dedicated Student Hub and Quiet Space, providing a mix of space for group work, individual study, or quiet study
- study pods, some with wall mounted screens, and bookable rooms for working in groups or individually
- a contemporary café, refurbished in 2025
- two dedicated hubs for employability support and events
- a Bloomberg lab with over 20 terminals, so you can experience a real trading room floor
- Experimental and Behavioural Economics Lab, a state-of-the-art research facility for conducting studies in experimental economics and economic psychology
- a flexible conference room with panoramic views across the city and St. James’ Park, which doubles up as a large flexible teaching space
Accessibility
The Business School values individual differences and the diversity this brings. Our buildings are accessible and user friendly. We have a range of adjustments that can support you when moving around our buildings, such as lifts and accessible toilets. We also have gender-neutral toilets in the FDC.
Previous: CareersNext: Fees & funding
Fees, Funding and Scholarships
Tuition fees for 2026 entry (per year)
As a general principle, you should expect the tuition fee to increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation.
EU, other EEA and Swiss nationals - tuition fee status
Depending on your residency history, if you’re a student from the EU, other EEA or a Swiss national, with settled or pre-settled status under the EU Settlement Scheme, you’ll normally pay the ‘Home’ tuition fee rate and may be eligible for Student Finance England support.
EU students without settled or pre-settled status will normally be charged fees at the ‘International’ rate and will not be eligible for Student Finance England support. You may be eligible for a scholarship worth 25% off the international fee. Search our funding database.
If you are unsure of your fee status, check out the latest guidance here.
Scholarships
We support our EU and international students by providing a generous range of Vice-Chancellor's automatic and merit-based scholarships. See our searchable postgraduate funding page for more information.
What you're paying for
Tuition fees include the costs of:
- matriculation
- registration
- tuition (or supervision)
- library access
- examination
- re-examination
- graduation
Find out more about:
If you are an international student or a student from the EU, EEA or Switzerland and you need a visa to study in the UK, you may have to pay a deposit.
You can check this in the How to apply section.
If you're applying for funding, always check the funding application deadline. This deadline may be earlier than the application deadline for your course.
For some funding schemes, you need to have received an offer of a place on a course before you can apply for the funding.
Search for funding and scholarships
Find funding available for your course
Select your country
Previous: FacilitiesNext: How to apply
How to apply
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You can choose to start your application, save your details and come back to complete it later.
If you’re ready, you can select Apply Online and you’ll be taken directly to the application portal.
Alternatively you can find out more about applying on our applications and offers pages.
Previous: Fees & fundingNext: Get in touch
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Questions about this course?
If you have specific questions about this course you can contact:
Dr Davit Marikyan (Degree Programme Director)\ [Newcastle University Business School](http://www.ncl.ac.uk/business-school/)Telephone: +44 (0) 191 208 1685Contact Newcastle University Business School
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