Media and Public Relations MA
Source: https://www.ncl.ac.uk/postgraduate/degrees/4076f/ Parent: https://www.ncl.ac.uk/postgraduate/degrees/
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Overview
Explore the intersection of media, culture, politics and business. Gain the theoretical knowledge and practical skills needed for a career in Public Relations and communications.
Our MA in Media and Public Relations combines hands-on public relations practice with in-depth media analysis. On our programme you'll explore the intersection of media, culture, politics and business and prepare for a career in a fast-evolving industry.
This Master's in Media and Public Relations is for:
- students who have Public Relations (PR) knowledge through undergraduate studies or voluntary work
- PR professionals wishing to develop their academic knowledge and research methods
Teaching draws on the research of specialists in media, communication and cultural studies.
Through the course you'll gain:
- a critical understanding of media, culture and society
- knowledge to theorise and analyse media and public relations
- knowledge of media law and public relations regulations in a transnational context
- an understanding of the strengths and weaknesses of different types of data dissemination
- a critical understanding of the strategic and ethical use of AI within the public relations industry.
You'll also develop valuable professional skills, such as:
- analytical and critical skills to assess and conduct research in the field of media and PR
- the ability to deliver and evaluate a PR event in the public, private and voluntary sectors
- skills to set up a campaign network and deliver PR campaign messages
- skills to produce effective press releases
- written materials for traditional and digital media
Quality and ranking
- Global Top 140 UniversityQS World University Rankings 2026
- Top 25 in the UK and Top 200 in the world for sustainable developmentTimes Higher Education Impact Rankings 2025
- 42% of our research is classified as 4* world-leading researchResearch Excellence Framework 2021
- 65% increase in research power since 2014Research Excellence Framework 2021
- Global Top 145 UniversityTimes Higher Education World University Rankings 2026
- Joint 64th in the world and 22nd in the UK for sustainabilityQS World University Rankings: Sustainability 2026
- Top 5 city for affordability in the UKQS Best Student Cities 2026
- World Top 50 and UK Top 5 student cityQS Best Student Cities 2026
- 89th in the worldTIME Magazine: World’s Top Universities 2026
Professional accreditation and recognition
Chartered Institute of Public Relations (CIPR)
This course is recognised by the Chartered Institute of Public Relations (CIPR), Europe's largest PR professional institute and the world's only Royal Chartered body for public relations professionals.
You will be affiliated to the CIPR North East regional group. You are welcome to attend any of the events that the group offers to its members at competitive prices, including:
- networking events and panel discussions
- seminars and webinars
- Q&As with authors of recent, internationally acclaimed publications discussing PR
Membership allows you to network with members. You can seek career advice and guidance, as well as interviewees for dissertation projects.
All professional accreditations are reviewed regularly by their professional body
Recognition of professional qualifications outside of the UK
If you’re studying an accredited degree and thinking about working in Europe after you graduate, the best place to find current information is the UK Government’s guidance on recognition of UK professional qualifications in EU member states. This official resource explains whether your profession is regulated in another country, what steps you need to take, and which organisation you should contact.
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There is so much I enjoy about my course: the modules, practical tasks and assignments. I love that I have opportunities to express my thoughts and think critically at the same time. I’m gaining vital experience alongside international students.
What you'll learn
You'll build knowledge, understanding and skills through compulsory and optional modules. You'll carry out independent research into a theme or issue relating to media and public relations for your dissertation.
Part-time students take 80 credits of compulsory modules in year one and 100* credits in year two.
* 40 credits of optional modules and the 60 credits research dissertation or 60 credits final media project.
Modules
You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.
Media and Public Relations MA modules
| Compulsory Modules | Credits |
|---|---|
| Media and Promotional Cultures | 20 |
| Researching Media and PR | 20 |
| Strategies and Management in PR | 20 |
| Public Relations Theory and Concepts | 20 |
You also undertake one of the following modules:
| Compulsory modules | Credits |
|---|---|
| Dissertation for MA Media and Public Relations | 60 |
| MA Media and PR Final Project | 60 |
How you'll learn
You'll be taught using a range of methods, including:
- online learning materials
- seminars
- workshops
- online discussion groups
You're expected to work independently and in groups. You'll:
- read widely
- participate actively in discussions
- develop topics for investigation based on advice from tutors
Depending on your modules, you'll be assessed through a combination of:
- Case study
- Computer assessment
- Dissertation
- Essay
- Oral presentation
- Portfolio
- Report
- Research proposal
- Written exercise
Throughout your studies, you’ll have access to support from:
- academic staff
- personal tutors and research supervisors
- our University Student Services Team
- student representatives
- peers
You'll also be assigned an academic member of staff, who will be your personal tutor throughout your time with us. They can help with academic and personal issues.
Your teaching and learning is also supported by Canvas. Canvas is a Virtual Learning Environment. You'll use Canvas to submit your assignments and access your:
- module handbooks
- course materials
- groups
- course announcements and notifications
- written feedback
Our experienced professional teaching team includes colleagues with international background and a variety of experience in the PR and communication industry.
Each year, we host exclusive masterclasses with expert speakers, including Professor Timothy Coombs who:
- is a globally-recognised scholar of issues and crisis management and an ICA fellow.
- is editor for Corporate Communications: An International Journal
- is an author of several PR textbooks and has numerous research that has appeared in high impact PR and Communication journals
- coined the Situational Crisis Communication Theory (SCCT) which is recognised as one of the most influential theories in crisis communication
- has works that have been at the forefront of establishing crisis communication as an identifiable research field within corporate communications
Course information: Disclaimers, policies and changes
Previous: OverviewNext: Entry requirements
Entry requirements
The entrance requirements below apply to 2026 entry.
Academic entry requirements
A 2:2 honours degree, or international equivalent.
We will also consider your application on an individual basis if you have lower or non-standard qualifications and relevant professional experience in:
- the media
- broadcasting
- print journalism
Qualifications from outside the UK
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English Language requirements
Select your qualification IELTSPearsonsDuolingo English TestTOEFLOtherPre-Sessional Entry - 6 weeksPre-Sessional Entry - 10 weeks
Pre-Master’s and English Language courses
Need an alternative route to study this course? Our International Study Centre offers Pre-Master’s degrees and English language courses to prepare you for study.
Previous: Course detailsNext: Careers
Your future
Careers
We'll equip you with the skills and knowledge needed for a career in the Media or Public Relations. Our course attracts graduates from across the globe and students are given the opportunity to build a portfolio of work that translates globally. On successful completion of the course students can be employed in the following roles:
- Public Relations Officer
- Events Coordinator
- Social Media Manager
- Communications Specialist
- Publicist
- Copywriter
- Media director
- Brand Manager
- Client Services Manager
- Digital Marketing Manager
- Media Researcher
- Public Affairs Consultant
- Crisis Communications Consultant
- Strategic Advisor
- Internal Communications Manager
- Employee Engagement Manager
As an MA Media and Public Relations student at Newcastle University, you'll develop a wide range of transferable skills. These range from presentation and research skills to teamwork and project management, which are highly sought after by employers.
Read more about careers with a Media and Journalism degree
Further Study
This Media and Public Relations MA provides a route into PhD level study.
Our Careers Service
Our expert Careers Service is here to help you take the next steps in your professional life. We will support you while you’re studying with us and for up to three years after you graduate.\ \ You will have access to expert one-to-one advice and guidance through our campus careers centre and online, along with digital resources, workshops, networking opportunities, and careers and recruitment events.\ \ We’ve been awarded 5 QS Stars for Student Employability (2025). Many of our degrees are shaped by strong links with national and international businesses. We are committed to helping you access real-world experience opportunities and develop key skills through paid work placements and internships.
Visit our Careers Service website
It was amazing to have such a great mentor who taught me lots and opened plenty of doors for me when it came to graduating.
Previous: Entry requirementsNext: Facilities
Facilities
Most of the teaching and learning on this course will take place in-person in the Armstrong building.
The Armstrong building includes:
- lecture theatres
- seminar rooms
- PC clusters
- student lounges
Previous: CareersNext: Fees & funding
Fees, Funding and Scholarships
Tuition fees for 2026 entry (per year)
| Qualification: MA Full time | |
|---|---|
| Home students Full time: 12 months | Tuition fees (per year) £11,400 |
| International students Full time: 12 months | Tuition fees (per year) £27,100 |
| Qualification: MA Part time | |
|---|---|
| Home students Part time: 24 months | Tuition fees (per year) £5,700 |
As a general principle, you should expect the tuition fee to increase in each subsequent academic year of your course, subject to government regulations on fee increases and in line with inflation.
EU, other EEA and Swiss nationals - tuition fee status
Depending on your residency history, if you’re a student from the EU, other EEA or a Swiss national, with settled or pre-settled status under the EU Settlement Scheme, you’ll normally pay the ‘Home’ tuition fee rate and may be eligible for Student Finance England support.
EU students without settled or pre-settled status will normally be charged fees at the ‘International’ rate and will not be eligible for Student Finance England support. You may be eligible for a scholarship worth 25% off the international fee. Search our funding database.
If you are unsure of your fee status, check out the latest guidance here.
Scholarships
We support our EU and international students by providing a generous range of Vice-Chancellor's automatic and merit-based scholarships. See our searchable postgraduate funding page for more information.
What you're paying for
Tuition fees include the costs of:
- matriculation
- registration
- tuition (or supervision)
- library access
- examination
- re-examination
- graduation
Find out more about:
If you are an international student or a student from the EU, EEA or Switzerland and you need a visa to study in the UK, you may have to pay a deposit.
You can check this in the How to apply section.
If you're applying for funding, always check the funding application deadline. This deadline may be earlier than the application deadline for your course.
For some funding schemes, you need to have received an offer of a place on a course before you can apply for the funding.
Search for funding and scholarships
Find funding available for your course
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Previous: FacilitiesNext: How to apply
How to apply
Before you start
Start Dates
The course starts in September.
Closing Dates
There is no application deadline for this course.
We suggest international students apply at least two months before the course starts. This is so that you have enough time to make the necessary arrangements.
Deposit
All International students
If you are an international student or a student from the EU, EEA or Switzerland and you need a visa to study in the UK, you must pay a deposit or submit an official letter of sponsorship. The deposit is payable after you receive an offer to study with us. This deposit is non-refundable and will be deducted from your tuition fees when you register. You may also be subject to academic and English language qualification verification, confirmation of funds and credibility interviews.
International students who received an offer before 18 March 2026
- You are required to pay a £1,500 deposit or submit an official letter of sponsorship.
International students Bangladesh, Ghana, Myanmar, Nigeria, Sri Lanka, and Pakistan who received an offer after 18 March 2026
- You are required to pay a deposit of £5,000 or submit an official letter of sponsorship by 01 August 2026.
All International students (excluding those from the markets above) who received an offer after 18 March 2026
- You are required to pay a deposit of £1,500 or submit an official letter of sponsorship by 01 August 2026.
Programme codes
| Qualification: MA Full time | |
|---|---|
| Full time: 12 months | Programme Code: 4076F |
| Qualification: MA Part time | |
|---|---|
| Part time: 24 months | Programme Code: 4076P |
Using the application portal
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If you’re ready, you can select Apply Online and you’ll be taken directly to the application portal.
Alternatively you can find out more about applying on our applications and offers pages.
Previous: Fees & fundingNext: Get in touch
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Questions about this course?
If you have specific questions about this course you can contact:
Anne-Marie Lacey\ Email: anne-marie.lacey@ncl.ac.uk \ School of Arts & Cultures
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