Professional Speech Activity in Mass Media
Source: https://english.spbu.ru/admission/programms/graduate/professional-speech-activity-mass-media Parent: https://english.spbu.ru/admission/programms/graduate
42.04.02 In English, Chinese and Russian
Dual degree programme
Level of education Master
Type of instruction Full-time
Duration 2 years
Programme description
The master’s programme "Professional Speech Activity in Mass Media" is aimed at graduates who wish to continue their studies and gain fundamental knowledge and new professional skills. For those who have an educational background in journalism, the programme provides an opportunity to acquire special knowledge, skills and abilities in speech communication and international communication. For those who have an educational background in other fields, the programme provides an opportunity to apply specific knowledge in their professional speech activities.
The programme "Professional Speech Activity in Mass Media" is unique in that it is a double-degree programme implemented in partnership with Beijing International Studies University (BISU).
The programme "Professional Speech Activity in Mass Media" is designed to meet the needs of society in:
- responsible experts in speech communication
- experts who produce content for mass, corporate and personalised communication, blogs and social networks, advertising, public relations and other forms of non-personal communication; and
- experts in international communication who are capable of: organising dialogue to discuss professional issues; explaining the essence of phenomena and events; and applying their knowledge to journalism as a field of professional activity
The university clinical model of internships is used during the training in the programme. This makes it possible to motivate and guide St Petersburg University students towards creative and professional fulfilment. Internships at the University clinics can be preceded and accompanied by training sessions. While doing the internships, students participate in professional activities or processes that simulate different types of professional activities. The programme is well-suited to applicants with a wide range of backgrounds (bachelor’s, specialist’s, master’s, and doctoral degrees). It is for all those who want to gain versatile skills in creating, analysing and evaluating media texts, as well as those who want to broaden their competencies in professional speech.
Main courses
- Approaches and Research Methods in Media Studies
- Elocution
- Professional Speech Activity in Journalism and Applied Communications: The Typological Approach
- Information Law of Russia
- Psychology of Communication and Language Teaching
- Comparative Cultural Studies (Russia and China)
- Copywriting
- Political and Business Speechwriting
- Chinese Dialogical Speech
- Russian Dialogical Speech
- Criticism of Media Speech
- Political Media Discourse in Russia
- Political Media Discourse in China (in Chinese)
Our advantages
- The programme is unique and has no analogues in global educational practice. It is taught in three languages: Russian, Chinese and English
- Graduates acquire the knowledge necessary for successful professional speech activity in the mass media. They also master the skills that make it possible to: carry out literary editing in various fields; be engaged in copyright journalistic and media activities as a rewriter, copywriter, speechwriter, screenwriter, and translator of media texts; carry out design, analytical, organisational and managerial activities in journalism and mass communication; and conduct research, translation, teaching and educational activities in journalism
- The programme is practice-oriented: students have to do internships after their first year of study and participate in the organisation of all-Russian and international conferences held at St Petersburg Universities
- The academic staff of the programme have had experience in teaching at top universities in Russia and beyond. The academics participate in research projects supported by grants from the Russian Science Foundation and other research projects
- The programme is taught in three languages. The teaching process takes place in a cross-cultural environment, which makes it possible to increase competitive advantages of graduates in the international labour market
- Students have an opportunity to take part in the competition and study at one of China’s leading universities
- Students have an opportunity to take part in the competition to study in double-degree master’s programmes
- Students of the programme can take part in research projects supervised by top scholars of St Petersburg University, including the preparation of their graduation projects
- Students have an opportunity to study a second foreign language (Chinese, Russian as a foreign language) in order to obtain an additional competitive advantage. A second foreign language, in addition to English, is part of the curriculum and a requirement for all students
Main areas of research
The programme involves the scientific study of: various aspects of Russian and foreign media (journalism techniques, and language and style of the media); and other types of mass communication based on uniquely designed methodology and methods. It provides an opportunity to: obtain theoretically and practically significant results and conclusions; study intercultural communications issues that influence the efficiency of intercultural and interlanguage contacts; prepare or participate in scientific seminars, conferences and discussions; and carry out teaching and educational activities.
Career opportunities
The graduates can pursue a career of a literary editor of mass media (including international media), a speechwriter, a rewriter, a copywriter, an intercultural communication expert, a teacher of Russian / Chinese (as well as the Russian and Chinese cultures), an organiser of mass public intercultural communication (creator of international media projects).
Double degree diplomas
The second diploma:
Beijing International Studies University (China).
Our advantages:
- "Double-degree" academic programmes of St Petersburg University are implemented jointly with partner organisations, including foreign ones, under international interuniversity agreements. According to the programme, students enrol in each of the partner organisations and, upon completion, they are awarded degrees (qualifications) of the universities of the two countries with the issuance of the relevant higher education documents (diploma of St Petersburg University and diploma of the partner university)
- Admission to any of these "joint programmes" is open, accessible and available to everybody. The conditions for admission are the same for everyone. They are set out in the Regulations for Admission and published on the St Petersburg University website. The only limiting factor is the set number of places for admission. Additionally, for applicants for "double-degree" programmes, there is often an internal "qualifying competition", the terms of which are established in an agreement with the foreign partner university
To concentrate and institutionalise this work, St Petersburg University issued the local normative act "On Approving Methodological Recommendations for the Preparation of Agreements on Cooperation in the Implementation of Academic Programmes with Foreign Partners"; and drafted guidelines for organising networking cooperation in the implementation of academic programmes at St Petersburg University.
Accreditation
The programme is implemented in partnership with Beijing International Studies University (Cooperation agreement № 28-15-862 dated 7 December 2017, Agreement on Interaction in Implementing Academic Programmes № 28-15-52 dated 1 February 2018) /42.03.01/1.