Communication Project Management in Politics and Business
Source: https://english.spbu.ru/admission/programms/graduate/communication-project-management-politics-and-business Parent: https://english.spbu.ru/admission/programms/graduate
In English, Russian and Chinese
Level of education Master
Type of instruction Full-time
Duration 2 years
With the additional qualification ‘Information Resources Specialist’
Programme description
The master's programme ‘Communication Project Management in Politics and Business (with the additional qualification “Information Resources Specialist”)’ is aimed at graduates who wish to continue their studies and master the professional skills of advertising and PR activities in communication design.
The programme also provides training for practitioners in PR, advertising, marketing and related fields, as well as for senior managers seeking to acquire distinctive skills in communication project management.
Main courses
- Communication Design: Methodology and Technologies
- Business Project Management
- Communication Projects for Attracting Investments
- Research Management in Project Activities
- Communication Projects in Political Relations
- Designing Communications in the System of Government Agencies
- Social Media and Crowdsourcing Projects in Business and Politics
- Designing Communication in International Relations
Elective courses:
- Adapting and Studying at the University (eLearning)
- Hindi for Beginners. Part 1 (Online Course)
- Hindi for Beginners. Part 2 (Online Course)
- Chinese Language for Beginners. Part 1 (Online Course)
- Chinese Language for Beginners. Part 2 (Online Course)
- Chinese Language: 5 Steps to Success. Part 1 (Online Course)
- Chinese Language: 5 Steps to Success. Part 2 (Online Course)
- Chinese Language: 5 Steps to Success. Part 3 (Online Course)
- Chinese Language: 5 Steps to Success. Part 4 (Online Course)
- Chinese Language: 5 Steps to Success. Part 5 (Online Course)
- Intellectual Property Law in Digital Age (Online Course)
- University. Intro to Corporate Ethics (Online Course)
Our advantages
- Direct engagement with potential employers and their representatives through assignments and projects creates real opportunities for internships and practical training at leading companies and government agencies. These include Gazprom Neft, the Niccolo M Strategic Communications Agency, Sberbank of Russia, and the administrations of St Petersburg and the Leningrad Region among others
- In addition to completing projects for external clients, master’s students have the opportunity to participate each year as organisers and designers of communications for PolitPRpro, the largest international competition in Russia in the field of political communications. Acting as mentors and consultants, they also pass on their design experience to bachelor’s students
- Graduates of the programme receive the additional qualification ‘Information Resource Specialist’, which significantly broadens their professional competencies and enhances their employability
- The high level of expertise of the research supervisors, together with the strong involvement of practitioners in the teaching and learning process, ensures the quality of the master’s theses and facilitates employment for all graduates of the programme
Main areas of research
- Strategic communication projects in the Internet space
- Communication audit and analysis of design engineering efficiency
- Management consulting as a metasystem for communication design
- Crisis Communications in online and offline environments
- Project-oriented management of political communications
- Design models in crisis and risk situations
- Project initiation strategies: innovative approaches and methodology
Teaching staff
- Vera Achkasova, Doctor of Political Science, Professor, Head of the Department of Public Relations in Politics and Public Administration; Member of the North-Western Branch of the Russian Public Relations Association; Member of the Russian Political Science Association; Member of the Executive Committee of the Association of Public Relations Teachers; and Recipient of Academician Obraztsov Medal for achievements in higher education.
- Dmitry Gavra, Doctor of Sociology, Professor, Head of the Department of Public Relations in Business; Laureate of the Russian Federation Government Prize in printed media; winner of the international competition in imageology ‘Image Directory’; President of the Association of Public Relations Teachers
- Ilya Bykov, Doctor of Political Science, Professor, Member of the Russian Political Science Association; expert in the application of information technology in advertising and PR; Laureate of the Russian Political Science Association Prize for the monograph Network political communication: theory, practice and research methods
Career opportunities
Professions
The communications industry today is in dire need of specialists capable of designing and managing info-communications flows. Graduates of the programme will be much-in-demand in the following areas:
- corporate and industrial sectors — graduates of the programme design and manage communication projects; implement them; audit the results in the field of internal and external communications; and organise public relations activities and activities of GR departments in business structures
- government agencies of the Russian Federation
- organisations and companies engaged in political communications: political consulting agencies; political parties; and political expertise in the media
- non-profit and public organisations: non-governmental organisations and social advertising agencies
- universities, research centres and educational institutions in the Russian Federation
- state and municipal authorities engaged in developing and implementing programmes and projects (project offices)
- project departments at any level of all types of enterprises/organisations
- innovative, consulting and IT companies