Public Relations as Part of International Relations
Source: https://english.spbu.ru/admission/programms/graduate/public-relations-part-international-relations Parent: https://english.spbu.ru/admission/programms/graduate
41.04.05 In English and Russian
Level of education Master
Type of instruction Full-time
Duration 2 years
Programme description
The master’s programme ‘Public Relations as Part of International Relations’ focuses on training experts in international PR. Graduates of the programme have up-to-date knowledge of international relations and public relations issues. They are also capable of conducting professional activities in Russian and English. During training, students master skills necessary for their professional activity in public relations at the international level.
The research within this programme is aimed at: identifying the role and place of PR technologies in shaping the image of contemporary states, international organisations and political leaders; and studying political campaigns carried out at the international level.
Among the research targets are also: anti-crisis PR; international brand-consulting; and methods and techniques of organising international events. The programme is designed to train experts who are capable of carrying out organisational, information and communication, expert and analytical, educational, advisory and research activities demanded by: government agencies; public and commercial institutions; and non-profit organisations that focus on studying the role and place of PR technologies in the field of international relations.
Main courses
- Imageology
- Practical Training (Research Project). Masterclass: Information Support for Special Events at International Level
- Practical Training (Research Project). Masterclass: International Experience in PR Services
- Practical Training (Research Project). Masterclass: Media Relations in PR
- Public Relations in International Affairs
- Practical Training (Research Project). Masterclass: Public Relations in Promoting Territory’s Image
- Modern Global Media System • Modern Technologies of Cross-Cultural Communications
- Practical Training (Research Project). Masterclass: Technology of PR Text Writing
- Practical Training (Research Project). Masterclass: Technology of PR Text Writing in English
- Practical Training (Research Project). Masterclass: Electronic Media, Politics, and Society
- Ethics and Law in Journalism and Public Relations
Our advantages
- Academic courses in English: Technology of PR Text Composing and E-Media and Political Life of Society
- Specialised study rooms-depositories of UN and EU documents as well as documents of organisations in Latin America
- The curriculum with its elective courses makes it possible to realise research potential
- Lecture halls with computer-projection equipment for tele- and video conferences
Accreditation
The programme is internationally accredited by the Central Evaluation and Accreditation Agency Hannover (ZEvA), the Certificate dated 12 March 2018.
Main areas of research
- PR technologies in conducting international political campaigns
- Crisis PR
- International brand consulting
- Methods and techniques for organising major international events
- The place and role of PR technologies in cultivating the image of contemporary states, international organisations and political leaders
Career opportunities
Professions
- Deputy director of a public relations department
- Press secretary
- Head of a public relations department
- PR manager
- Communication agency employee
- SMM and e-mail marketing expert