Media Communications
Source: https://english.spbu.ru/admission/programms/graduate/media-communications Parent: https://english.spbu.ru/admission/programms/graduate
42.04.01 In Russian
Level of education Master
Type of instruction Full-time
Duration 2 years
Programme description
The programme is designed taking into account the current state of the media communication market, which is evolving towards hybrid, personalised, and horizontal forms of mediatised communication. The academic programme is aimed at developing experts with universal (integrative) skills in communication, who are capable of producing content for mass, corporate and personalised communication, blogs and social media, advertising, public relations and other forms of non-personal communication.
Main courses
- Media Producing
- Approaches and Research Methods in Media Studies
- News Production and News Management
- Design of Interactive Media Projects
- Modern Digital Photography
- Production of Video and Audio Content
- Media Project / Communication Project
- Fundamentals of Programming and Visualisation for Media Projects
- Marketing of Goods, Services and Territorial Entities
- Economics of Media Projects
- Management of a Communication Agency
- Online Platforms and Their Content
- Online Promotion: Strategies and Techniques
- Photo and Video Blogging
- SMM: Social Media Marketing
- Big Social Data: Social Network Content Analysis
- Communication Ethics Practice
Our advantages
- "Man = Media" is the mission of this programme. The knowledge and skills offered to students will help them establish their own media enterprise or work in fields related to communication
- Graduates of the programme are capable of: planning a media project; managing content creation processes and creating content themselves; analysing the audience and market; and working with data from social media. These skills are combined with knowledge of modern society, cultural and political trends and problem areas in Internet practices
- Students acquire a body of knowledge sufficient for all professional tasks in the field of media communication
Сareer opportunities
The educational programme is aimed at training media managers who capable of managing hybrid media projects, with knowledge in the field of journalism, media management, media economics, marketing, production, advertising and public relations.