Hakim Meshreki

Source: https://www.aucegypt.edu/fac/hakim-meshreki Parent: https://www.aucegypt.edu/academics/awards-and-honors

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Hakim Meshreki

• Position: Associate Professor, Marketing
• Department: Heikal Department of Management
• Email: hmeshreki@aucegypt.edu

Brief Biography

Hakim Meshreki is an associate professor of marketing at The American University in Cairo (AUC). His research interests focus on international marketing, consumer behavior and branding, with particular emphasis on country of origin research, value research and brand equity.

Since 1999, Meshreki has served as partner and commercial director at Mena Company for Adhesives Technology (Menatec), a family business. He contributed to the company’s turnaround by defining and managing its strategic growth through key internal projects and partnerships with international players, where he played a central role in negotiation, market research and evaluation phases. He is also an active board member of Orange International Company, a newly established food and beverage business aiming to create and manage high-quality brands in Egypt and across the MENA region.

In addition to his academic and business roles, Meshreki has delivered training in branding, consumer psychology, advanced statistical analysis, marketing research and strategy. He holds a PhD in marketing from Nottingham University Business School.

Research Interest

• Country of Origin
• Perceived Value research
• Branding and Brand Equity
• Entrepreneurship

Selected Publications

• Mourad, M., & Meshreki, H. (2019). Brand equity in higher education: Comparative analysis. Studies in Higher Education
• Bassiouni, D., Hackley, C., & Meshreki, H. (2019). The integration of video games in family-life dynamics: An adapted technology acceptance model of family intention to consume video games. Information Technology & People
• Rady, A., Meshreki, H., Ismail, A., & Núñez, L. (2019). Variations in Valuation Methodologies and the Cost of Capital: Evidence from MENA Countries. Emerging Markets Finance and Trade, 1-18
• Bakr, Y., Tolba, A., & Meshreki, H. (2018). Drivers of SMS advertising acceptance: a mixed-methods approach. Journal of Research in Interactive Marketing.
• Meshreki, H., Ennew, C., & Mourad, M. (2018). A comparative analysis of dimensions of COO and animosity on industrial buyers’ attitudes and intentions. Journal of Product & Brand Management, 27(7), 832-846
• Meshreki, H. (2017). Company Alpha- The family firm getting noticed. KCC Cases
• Tolba, A., Seoudi, I., Meshreki, H., & Shimy, M. (2016). Effect of Justice in Complaint Handling on Customer Loyalty: Evidence from Egypt. Global Journal of Business Research, 9(3), 1-14
• Meshreki, H., & Mourad, M. (2015). In Cases on Branding Strategies and Product Development: Successes and Pitfalls (pp. 165-177). IGI Global. Retrieved from
• Tolba, A., Seoudi, I., Meshreki, H., & AbdelShahid, M. (2015). Impact Of Ethical Sales Behavior, Quality and Image on Customer Satisfaction and Loyalty: Evidence From Retail Banking in Egypt. International Journal of Management and Marketing Research, 8(2), 1-18

Education

• 2006-2012 Nottingham University Business School (NUBS), PhD, United Kingdom

Research Topic: Country of Origin Effect on Industrial buyers’ Perception of quality, Value and Purchase Intention, the case of Egypt

Supervisors: Christine Ennew, Maha Mourad

Committee: George Balabanis, Heidi Winklhofer

• 2002-2005 American University In Cairo, MBA, Double specialization Marketing and finance, Egypt

(GPA 3.95/4.0 with Highest Honors)

• 1995-1999 Cairo University, Faculty of Engineering, Electronics and Communications Department, Egypt

(87% with Highest honors)

• 1981-1994 College De La Sainte Famille, ThanaweyaAmma  (99.9%) and Alliance Francaise (Honor), Egypt