From Idea to Brand
Source: https://www.aucegypt.edu/academics/summeratauc/bootcamps/idea-brand Parent: https://www.aucegypt.edu/academics/summeratauc/bootcamps
Stop Dreaming. Start Building!
Stop just consuming brands and start building them. This bootcamp is designed for creators, disruptors and future founders who want to turn a raw idea into a market-ready identity. You will be deep in the trenches of creative strategy, hacking the psychology of target audiences and building a visual soul for your brand from the ground up. Working in collaborative "squads," you will grind through everything from high-concept logo design and brand storytelling to digital-first social strategies.
It all leads to a high-pressure final pitch where you will defend your vision, proving you have the design thinking and entrepreneurial grit to shape the future of the industry. No experience is required—just a vision and the drive to create something that sticks.
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Learning Outcomes:
- Learn how design is not just about looking good; it is about solving real-world problems.
- Analyze how the world’s most iconic brands use psychology and strategy to build cult followings.
- Develop a comprehensive brand identity from the ground up, starting with a high-impact logo.
- Generate digital content that stops the scroll and builds a dedicated community.
- Master the "soft skills" of a CEO by presenting your vision with confidence and clarity to a live audience.
Duration and Location
- August 2-6, 2026
- Sessions will run daily from 9 am to 3 pm
- AUC New Cairo campus
- Fridays and Saturdays off
- Official holidays are compensated for with extra hours.
Fees
- EGP 4,500 (price including materials needed)
- The following discounts are offered:
- 10% discount for siblings
- 10% discount for AUC faculty and staff
- 15% discount for AUC alumni
Who Can Apply?
Students aged 16 years and older.
Certification
All the bootcamp participants will receive a certificate of participation from AUC.
Transportation
The AUC Bus Serviceis available for extra fees. Details on the schedule will be shared before the program's start date.
Accommodation
Accommodation is offered at the University Residences in case needed.
About the Instructor
Rowan Maher
Rowan Maher is the founder and CEO of Wana Studios, a creative studio offering comprehensive artistic solutions tailored to each client’s vision. A graduate of The American University in Cairo with a major in graphic design, Maher has spent the past 10 years building brands, shaping visual identities and leading creative projects from concept to execution as a creative director. She has worked with many brands and Egyptian ministries such as La Poire, Beanos, Peugeot, Cairo Runners, Bupa Global, Riseup Egypt and Saudi, the Ministry of Higher Education, the Ministry of Youth and Sports, the British University in Egypt, The American University in Cairo, Baheya Foundation, Schneider Electric, Hyde Park, City Edge, Banque Misr and many more.
Beyond design, Maher is also a singer whose passion for music shapes her creative perspective. Through her journey, she has learned that creativity is not limited to one path. It is about finding your voice, trusting your ideas and turning them into something meaningful.
Refund Policy
A 100 percent refund of the program fees will be granted if the request is submitted at least two weeks before the course start date, or if the request is due to one of the following reasons:
- Course cancellation
- Medical withdrawal
- Visa denial
A 75 percent refund will be granted if the request is submitted within the last two weeks before the course start date.
No refund will be issued if the request is submitted after the end of the last working day (4 pm) and before classes begin, including the weekend prior to the course start date, or after the course has begun.