# Visual Identity

**Source**: https://www.utwente.nl/en/service-portal/communication/visual-identity
**Parent**: https://www.utwente.nl/business/talent-vinden/

## A strong visual identity matters

At the University of Twente (UT), we work together on innovations for a healthier, safer and more sustainable world. Our unique way of combining tech and social sciences sets us apart, and we are proud to show it.

A strong and recognisable brand plays a key role in this. When we use the same visual style across all our communications, our message becomes clearer, more powerful and instantly recognisable. The more consistently we apply our house style, the more it boosts UT’s visibility and reputation. It strengthens our story and shows we are one team.

On this corporate visual identity website, you will find all the elements of this style and various tools to help you apply these elements effectively. Need help or have questions? Reach out to [traffic@utwente.nl.](mailto:traffic@utwente.nl)

Sort by:ABCRelevance

- [Brand architecture

  The brand architecture defines how we present ourselves to the outside world.](https://www.utwente.nl/en/service-portal/communication/visual-identity/brand-architecture)
- [Media & Tools

  Provides practical tools to apply our visual identity, such as templates, downloads, ordering services and presentation support.](https://www.utwente.nl/en/service-portal/communication/visual-identity/media-tools)
- [Visual identity components

  Visual identity components are the key elements that define UT’s visual style, such as logo, colours, fonts and graphic elements.](https://www.utwente.nl/en/service-portal/communication/visual-identity/visual-identity-components)

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