Metadata
Title
Overview of specialisations
Category
graduate
UUID
77dc3991e75f4d4e8e79c52a8f38409a
Source URL
https://www.utwente.nl/en/education/master/programmes/business-administration/sp...
Parent URL
https://www.utwente.nl/en/education/master/programmes/business-administration/
Crawl Time
2026-03-24T02:54:26+00:00
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# Overview of specialisations

**Source**: https://www.utwente.nl/en/education/master/programmes/business-administration/specialisations/
**Parent**: https://www.utwente.nl/en/education/master/programmes/business-administration/

Which of the **seven specialisations** suits you best?

At the start of your Master’s in Business Administration, you will choose a specialisation. This way, by personalising your programme, you get to develop your own expertise. We offer you different kinds of specialisations that you will not easily find elsewhere. Your choice determines which courses you will take and the type of research you will engage in during your master’s thesis.

The Master’s in Business Administration has **seven specialisations**:

- [Digital Business & Analytics

  The future of business is digital. This specialisation helps you to improve business processes and strategies using digital technologies.

  1 yearFull-time](https://www.utwente.nl/en/education/master/programmes/business-administration/specialisations/digital-business/)
- [Entrepreneurship, Innovation & Strategy

  In today’s fast-paced market, innovation and entrepreneurship are key. This specialisation turns you into a business leader able to develop strong, resilient strategies and seize new opportunities.

  1 yearFull-timeEnglish-taught](https://www.utwente.nl/en/education/master/programmes/business-administration/specialisations/entrepreneurship-innovation-strategy/)
- [Financial Management

  In this specialisation, you learn to tackle any finance-related business challenge, with in-depth insights into the latest financial technologies and the modern principles of finance and investments.

  1 yearFull-timeEnglish-taught](https://www.utwente.nl/en/education/master/programmes/business-administration/specialisations/financial-management/)
- [Human Resource Management

  How can you manage and develop the talents of people in an increasingly digitalised world? That’s what this specialisation is all about.

  1 yearFull-timeEnglish-taught](https://www.utwente.nl/en/education/master/programmes/business-administration/specialisations/human-resource-management/)
- [International Management & Consultancy

  How can businesses advance internationally in today’s globalised world? This specialisation helps you become an expert in international entrepreneurship, cross-cultural collaborations, and much more.

  1 yearFull-timeEnglish-taught](https://www.utwente.nl/en/education/master/programmes/business-administration/specialisations/international-management-consultancy/)
- [Purchasing & Supply Management

  Successful supply chain management is essential for optimal business performance. This specialisation will teach you to build strong purchasing strategies in both the industrial and public sector.

  1 yearFull-timeEnglish-taught](https://www.utwente.nl/en/education/master/programmes/business-administration/specialisations/purchasing-supply-management/)
- [Strategic Marketing & Servitisation

  Doing business successfully is not just about delivering goods: providing service is just as important. This specialisation helps you create service-oriented strategies using smart technologies.

  1 yearFull-time](https://www.utwente.nl/en/education/master/programmes/business-administration/specialisations/strategic-marketing-servitisation/)

What are the **deadlines, fees and procedures** for **Business Administration**?

[Start up a chat](https://www.utwente.nl/en/education/master/chat/?opl=BA&autostart=true)

Whatever **question** you have **about your application**, our genius chatbot**Sam is available to you 24/7.**Students say that they profit from a chat with our digital assistant. Give it a try or check the [deadlines](https://www.utwente.nl/en/education/master/how-to-apply/deadlines/) yourself.