# CHENG KUO

**Source**: https://ah.lib.nccu.edu.tw/scholar?id=539
**Parent**: https://ah.lib.nccu.edu.tw/browse-scholar-list?subCommunity=%E5%BB%A3%E5%91%8A%E7%B3%BB

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#### CHENG KUO

Tel:(02)29393091#67424

- Profile

  - [Profile](#basic)
  - [Education](#education)
  - [Honors(Internal)](#award)
  - [Honors(External)](#honor)
  - [Experiences](#period)
- Publications

  - [Periodical Articles](https://ah.lib.nccu.edu.tw/scholar?id=539&title=items&subtitle=jornal#mainContent)
  - [Books & Chapters in Books](https://ah.lib.nccu.edu.tw/scholar?id=539&title=items&subtitle=book#mainContent)
  - [Proceedings](https://ah.lib.nccu.edu.tw/scholar?id=539&title=items&subtitle=conference#mainContent)
  - [Others](https://ah.lib.nccu.edu.tw/scholar?id=539&title=items&subtitle=others#mainContent)
  - [All](https://ah.lib.nccu.edu.tw/scholar?id=539&title=items&subtitle=all#mainContent)
- Teaching Achievement

  - [Thesis Supervision](https://ah.lib.nccu.edu.tw/scholar?id=539&title=university&subtitle=advisor#mainContent)
  - [Class Information](https://ah.lib.nccu.edu.tw/scholar?id=539&title=university&subtitle=formalclass#mainContent)
- Grants

  - [Research Project](https://ah.lib.nccu.edu.tw/scholar?id=539&title=grants#project)
  - [Self-Maintenance Research Project](https://ah.lib.nccu.edu.tw/scholar?id=539&title=grants#projectbyown)
  - [Academic Grants](https://ah.lib.nccu.edu.tw/scholar?id=539&title=grants#grants)
- [Social Network](https://ah.lib.nccu.edu.tw/network?epersonID=539)

### Profile

|  |  |
| --- | --- |
| Name | CHENG KUO |
| Title | Retired Professor |
| Department | [Department of Advertising](https://ah.lib.nccu.edu.tw/department?department=%E5%BB%A3%E5%91%8A%E5%AD%B8%E7%B3%BB) |
| College | College of Communication |
| Research Expertise | Consumer behavior, communication theory, communication research methods, internet marketing, interpersonal communication |
| E-Mail | [[kuoch@mail2.nccu.tw](mailto:kuoch@mail2.nccu.tw)](mailto:<a href='mailto:kuoch@mail2.nccu.tw'>kuoch@mail2.nccu.tw</a>) |
| Telephone | (02)29393091#67424 |

---

### Education

|  |  |  |
| --- | --- | --- |
| **School** | **Department** | **Education Level** |
| **Boston University** | **Department of Mass Communication** | **Master** |
| **University of Michigan** | **Department of communications** | **Ph.D.** |
| **National Taiwan University** | **Department of Foreign Languages and Literature** | **University** |

---

### Honors(Internal)

|  |  |  |
| --- | --- | --- |
| **Year** | **Title** | **Unit** |
| **100** | **Senior instructor** | **國立政治大學** |
| **091** | **Medal for service** | **國立政治大學** |
| **090** | **Senior instructor** | **國立政治大學** |
| **089** | **National Science Council Type A Research Award** | **國立政治大學** |
| **088** | **National Science Council Type A Research Award** | **國立政治大學** |
| **087** | **National Science Council Type A Research Award** | **國立政治大學** |
| **082** | **National Science Council Type A Research Award** | **國立政治大學** |
| **081** | **National Science Council Type A Research Award** | **國立政治大學** |

---

### Experiences

|  |  |  |  |
| --- | --- | --- | --- |
| **Unit** | **Title** | **Department** | **During Tenure** |
| **國立政治大學** | **Director of Program** | **International Master`s Program in International Communication Studies** | **2006/08/01-2010/07/31** |
| **國立政治大學** | **Chair** | **Department of Advertising** | **1995/08/01-1996/07/31** |