Metadata
Title
Arab Digital Media Industry
Category
graduate
UUID
07315ab076bf4491a846851304747cdc
Source URL
https://www.sharjah.ac.ae/en/Research/RIHSS/ADM
Parent URL
https://www.sharjah.ac.ae/en/Research/RIHSS
Crawl Time
2026-03-24T05:46:49+00:00
Rendered Raw Markdown

Arab Digital Media Industry

Source: https://www.sharjah.ac.ae/en/Research/RIHSS/ADM Parent: https://www.sharjah.ac.ae/en/Research/RIHSS

This research group was launched in May 2023, to study how digital technology has transformed the media landscape in the region, including new forms of distribution and sharing. The group examines both the opportunities and challenges associated with this technology, including the potential for digital technology to reproduce offline power relations. The group has three strands of research: digital cultural industries, digital divide and literacy, and digital media innovations. These strands will explore the impact of digital technology on diverse media sectors, define digital literacy in the region, and investigate the use of advanced media technologies to engage audiences and improve digital literacy.

Mission

The RG seeks to:

Objectives

This RG has the following objectives:

Prof. Ghaleb A. Rabab'ah

bzaid@sharjah.ac.ae

Dr. Mohamed Ben Moussa

mbenmoussa@sharjah.ac.ae

Dr. Sameera Setoutah

ssetoutah@sharjah.ac.ae

Dr. Nawal Askar Al Naqbi

naskar@sharjah.ac.ae

Dr. Khaled Zamuom

kzamoum@sharjah.ac.ae

Dr. Ahmad Mazhar

Ahmad.Mazhar@sharjah.ac.ae

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The group includes three main strands as follows:

  1. Digital cultural industries (including the gig economy). The focus is on the impact of digital technology on digital labor, digital practices in the diverse media sectors (such as journalism, advertising as well as influencer-economy), and digitally mediated content. Moreover, the RG will explore the impact of AI on the cultural sector.
  2. Digital divide and literacy. The focus is on defining digital literacy in the Arab region, highlighting the power of Big Tech in controlling the digital economy (such as digital advertising, user data, hosting, etc.), and debating measures to manage this divide in the region.
  3. Digital media innovations (such as VR and AR and AI). The focus is on the use of innovative technology in media production.

Research Publications

No Record Found