Drs Monique Merckx (M.)
Source: https://www.maastrichtuniversity.nl/m-merckx Parent: https://www.maastrichtuniversity.nl/about-um/other-offices/maastricht-university-office/staff
Marketing and Communications manager experienced in the field of business and higher education. Focus on the area of student recruitment and leadmanagent.
Expertises
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marketing & communication
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international and national student recruitment
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CRM and lead management
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market reserach
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research communication
Career history
June 2021- Deputy Director Marketing and Communication at the Maastricht University Office
2016 - 2021 Head of Marketing and Communications School of Business and Economics; MT member of the Education Institute.
2009 – 2016 Head of student recruitment at Maastricht University, Netherlands
Responsible for national and international recruitment programmes at the Marketing and Communications Department
2003 – 2008 (5 years) Marketing Portfolio Manager at Vodafone Netherlands
Responsible for the prepaid handset market approach and implementation for the Netherlands. Budget responsible for the purchase of all prepaid devices for Netherlands. Representative for the Netherlands in the Vodafone Global handset team.
2001 – 2003 (2 years) Product manager Handsets Vodafone Netherlands
Responsible for the translation of marketing targets in relevant device purchase plans and customisations of handsets. Partner in negotiations with external parties.
1999 – 2001 (2 years) Marketing Manager Vodafone
Responsible for development of SMS. Introduction of the prepaid concept in the Dutch market.
1991 -2000 (9 years) Purchase/concept manager at HEMA Netherlands
Responsible for retail assortment marketing plans, purchase and implementation in 240 department stores.
Drs Monique Merckx (M.)
Deputy Director M&C
- M&C Marketing
- Marketing & Communications
- Maastricht University Office
Minderbroedersberg 4-6 6211 LK Maastricht
2.119