# Develop academic purpose

**Source**: https://www.york.ac.uk/students/support/success-at-york-toolkit/purpose/academic/
**Parent**: https://www.york.ac.uk/students/support/success-at-york-toolkit/purpose/

Academic purpose involves defining the goals you have in relation to your degree.

In other words, what do you want from your degree, career-wise?

## Videos

Video

### [How to choose a career based on your interests](#uoy_modal_youtube_embed_960104_1)

In this video, a Career Coach from Indeed walks you through some advice for identifying a career you will love. She bases it on three main questions: What's important to you? What do you want next? What should you do now?

<https://youtu.be/9pvWJEYhfvc>

Video

### [Why the secret to success is setting the right goals](#uoy_modal_youtube_embed_960104_2)

In this TED Talk, John Doeer talks you through 'Objectives and Key Results' - a goal setting system that's used by the likes of Google, Intel etc. to execute big goals and move towards success.

<https://youtu.be/L4N1q4RNi9I>

Video

### [How to figure out what you really want](#uoy_modal_youtube_embed_960104_3)

Ashley Stahl takes to the TED Talk stage to walk you through how to identify what you really want to do in life and the steps you can take to get you there.

<https://youtu.be/bRtBHF-WPpM>

## Podcasts

[What do you actually do?](https://open.spotify.com/show/2PvxnCxBm71BTIW2UEWH7v)

The University of York Careers and Placements team presents the podcast 'What do you actually do?' where students talk with people in various careers fields about what their job actually entails, and how they got there.

[Your Career Kit](https://open.spotify.com/show/2linnLoPcX8EeK2zNel5tr)

Student podcast, Employment 4 Students, talks to top industry professionals about their career journeys and advice for students starting out in the professional world.

## Further reading

[Why ‘finding your purpose’ matters – and four ways to find yours](https://theconversation.com/why-finding-your-purpose-matters-and-four-ways-to-find-yours-203298) (The Conversation)

## Next steps

Now you have explored resources to help with developing a stronger sense of academic purpose, the next step is to complete our activities to help you set some goals.

[Activities to develop purpose](https://www.york.ac.uk/students/support/success-at-york-toolkit/purpose/activities/)