Advertising (E) (P3083)

Source: https://www.sussex.ac.uk/study/modules/undergraduate/2026/102205-advertising-e Parent: https://www.sussex.ac.uk/study/undergraduate/courses/business-analytics-bsc-hons

15 credits, Level 5

Spring teaching

On this module, you'll critically explore advertising as a cultural practice and economic tool, focusing on its historical, theoretical and social dimensions. You'll examine:

• the definition, purpose, and evolution of advertising
• its relationship with media and contributions to culture and society
• the role of advertising in social change and its implications for societies
• the shift towards branding strategies and promotional culture
• the impact of online technologies on advertising practices
• recent issues such as brand activism, brand safety, and data-driven targeting in commercial and political contexts

You'll also develop skills in textual analysis and apply concepts to reflect critically on advertising and its broader societal impacts.

Teaching

43%: Lecture\ 57%: Seminar\

Assessment

100%: Coursework (Essay, Portfolio)\

Contact hours and workload

This module is approximately 150 hours of work. This breaks down into about 24 hours of contact time and about 126 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2026/27. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum.

We’ll make sure to let you know of any material changes to modules at the earliest opportunity.