京都大学 大学院経済学研究科・経済学部
Source: http://www.econ.kyoto-u.ac.jp/en/faculty-members/professor/chung-emily/ Parent: http://www.econ.kyoto-u.ac.jp/en/faculty-members/professor/
DEPARTMENT FACULTY
Senior Lecturer
CHUNG, Emily
Basic Information
- Academic Degrees: : University of Melbourne, PhD RMIT (Royal Melbourne Institute of Technology) University, Graduate Certificate of Tertiary Teaching & Learning
- Courses in charge：
: 【Undergraduate】Introduction to Management
: Contemporary Management
: Readings in Humanities and Social Sciences
: 【Graduate】 - Fields of Research: : Marketing, Consumer-Brand Relationships, Consumption/Brand/Fan Communities & Culture - Keywords: : Brand Loyalty, Love, Passion, Addiction, Consumer Culture
Selected Publications
- Chung, E., Farrelly, F., Beverland, M.B., Karpen, I.O. (2018) “Loyalty or Liability: Resolving the Consumer Fanaticism Paradox”, Marketing Theory, Vol.18 No.1, pp.3-30.
- Chung, E., Ferreira, M.C., Scaraboto, D. (2018) “Walking the Thin Edge: The Dark Side of Brand Communities and Collecting”, Advances in Consumer Research, Vol. 46, pp. 214-219.- Beverland, M.B., Kates, S., Lindgreen, A., Chung, E. (2010) “Exploring Consumer Conflict Management in Service Encounters”, Journal of the Academy of Marketing Science, Vol.38 No.5, pp.617-633.