Metadata
Title
Talking in Circles: Selective Sharing in Google+
Category
general
UUID
928158d47ab741cab94ab729450c08d8
Source URL
https://idl.uw.edu/papers/selective-sharing
Parent URL
https://idl.uw.edu/papers
Crawl Time
2026-03-11T03:14:19+00:00
Rendered Raw Markdown

Talking in Circles: Selective Sharing in Google+

Source: https://idl.uw.edu/papers/selective-sharing Parent: https://idl.uw.edu/papers

Sanjay Kairam, Michael J. Brzozowski, David Huffaker, Ed H. Chi. Proc. ACM Human Factors in Computing Systems (CHI), 2012

Sanjay Kairam, Michael J. Brzozowski, David Huffaker, Ed H. Chi

Proc. ACM Human Factors in Computing Systems (CHI), 2012

Materials

PDF

Abstract

Online social networks have become indispensable tools for information sharing, but existing "all-or-nothing" models for sharing have made it difficult for users to target information to specific parts of their networks. In this paper, we study Google+, which enables users to selectively share content with specific "Circles" of people. Through a combination of log analysis with surveys and interviews, we investigate how active users organize and select audiences for shared content. We find that these users frequently engaged in selective sharing, creating circles to manage content across particular life facets, ties of varying strength, and interest-based groups. Motivations to share spanned personal and informational reasons, and users frequently weighed "limiting" factors (e.g. privacy, relevance, and social norms) against the desire to reach a large audience. Our work identifies implications for the design of selective sharing mechanisms in social networks.

BibTeX

@inproceedings{2012-selective-sharing,
  title = {Talking in Circles: Selective Sharing in Google+},
  author = {Kairam, Sanjay AND Brzozowski, Michael AND Huffaker, David AND Chi, Ed},
  booktitle = {Proc. ACM Human Factors in Computing Systems (CHI)},
  year = {2012},
  url = {https://idl.uw.edu/papers/selective-sharing},
  doi = {10.1145/2207676.2208552}
}

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