# What are deepfakes? How fake AI-powered media can warp our perception of reality

**Source**: https://engineering.nyu.edu/news/what-are-deepfakes-how-fake-ai-powered-media-can-warp-our-perception-reality
**Parent**: https://engineering.nyu.edu/faculty/nasir-memon

[Tandon in the Media](https://engineering.nyu.edu/news)

# What are deepfakes? How fake AI-powered media can warp our perception of reality

Published:

April 5, 2023

From

Business Insider

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**Nasir Memon**, vice dean for student and academic affairs and member of the [Center for Cybersecurity](http://cyber.nyu.edu/) at NYU Tandon, which uses AI to generate completely new video or audio that can portray something that didn't actually occur. “I think the solution overall is not technology based, but instead it's education, awareness, the right business models, incentives, policies, laws. …The problem with detection is that the burden is on the defender, I have to analyze every single image in every possible way. But in security, you want to do it the opposite way."

[Read the full article](https://www.businessinsider.com/guides/tech/what-is-deepfake)

Researchers

### [Nasir Memon](https://engineering.nyu.edu/faculty/nasir-memon)

Professor; Dean of Engineering at NYU Shanghai

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