Metadata
Title
Monica Chien
Category
general
UUID
a0199e0f42b840d3b35d9709c419a06d
Source URL
https://about.uq.edu.au/experts/1688
Parent URL
https://about.uq.edu.au/faculties-institutes/hmbs/schools-institutes-centres/qco...
Crawl Time
2026-03-23T11:59:41+00:00
Rendered Raw Markdown 
# Monica Chien

**Source**: https://about.uq.edu.au/experts/1688
**Parent**: https://about.uq.edu.au/faculties-institutes/hmbs/schools-institutes-centres/qcops/our-people

Dr

# Monica Chien

Email:
:   [m.chien@uq.edu.au](mailto:m.chien@uq.edu.au)

Phone:
:   [+61 7 336 56720](tel:+61 7 336 56720)

## Positions

Discipline Convenor (Tourism) of UQ Business School
:   School of Business
:   Faculty of Business, Economics and Law

Associate Professor
:   School of Business
:   Faculty of Business, Economics and Law

### Background

Dr Monica Chien has multidisciplinary training in marketing, psychology and tourism, and has an extensive background in hospitality. She has won multiple awards for her teaching and research, and has been invited as a visiting scholar to universities in Japan.

Dr Chien’s scholarly interest and expertise lie in the field of Consumer Behaviour, and she is an active researcher in the associated fields of traveller behaviour, sports fan behaviour, resident study, branding and marketing communications with demonstrated research impact on industry, government and policy both within Australia and internationally. She has particular expertise and interest in experimental studies, and has published in leading international marketing and tourism journals.

Dr Chien has conducted research and consultancy with industry and government, leading several international and national projects. She is currently investigating how sport scandals affect sponsoring brands and stakeholders in sport. Her recent projects also examine the nexus between international education and tourism, as well as residents’ response to tourism and mega-event development.

Read more
Read less

### Availability

Dr Monica Chien is:
:   Available for supervision

### Fields of research

[Information and Computing Sciences](https://about.uq.edu.au/experts/search?research-field=4772)
[Marketing](https://about.uq.edu.au/experts/search?research-field=4798)

### Qualifications

- Bachelor of Business (Administration), Queensland University of Technology
- Masters (Coursework), Queensland University of Technology
- Doctor of Philosophy, The University of Queensland

[Search Professor Monica Chien’s works on UQ eSpace](http://espace.library.uq.edu.au/list/author_id/5161)

[All
(65)](https://about.uq.edu.au/experts-publication/1688/all)
[Journal Article
(27)](https://about.uq.edu.au/experts-publication/1688/4748)
[Other Outputs
(3)](https://about.uq.edu.au/experts-publication/1688/4749)
[Edited Outputs
(1)](https://about.uq.edu.au/experts-publication/1688/4750)
[Conference Publication
(26)](https://about.uq.edu.au/experts-publication/1688/4751)
[Book Chapter
(8)](https://about.uq.edu.au/experts-publication/1688/4752)

2026

Journal Article

##### Curating local voices to construct projected destination image: A case study of the ‘Join Me in Jamaica’ campaign

Hay, Nicole A., Chien, P. Monica and Ruhanen, Lisa (2026). Curating local voices to construct projected destination image: A case study of the ‘Join Me in Jamaica’ campaign. Journal of Destination Marketing & Management, 40 101082, 101082. doi: 10.1016/j.jdmm.2025.101082

[Curating local voices to construct projected destination image: A case study of the ‘Join Me in Jamaica’ campaign](https://espace.library.uq.edu.au/view/UQ:7fcaeca)

2025

Journal Article

##### ‘We shall retaliate’: responses to resident criticism on compatriot tourist misbehavior

Sun, Wanting, Chien, P. Monica and Pappu, Ravi (2025). ‘We shall retaliate’: responses to resident criticism on compatriot tourist misbehavior. Journal of Sustainable Tourism, ahead-of-print (ahead-of-print), 1-33. doi: 10.1080/09669582.2025.2494048

[‘We shall retaliate’: responses to resident criticism on compatriot tourist misbehavior](https://espace.library.uq.edu.au/view/UQ:33c7066)

2024

Book Chapter

##### There goes my hero again: sport scandal frequency and social identity driven response

Kelly, Sarah J., Weeks, Clinton S. and Chien, P. Monica (2024). There goes my hero again: sport scandal frequency and social identity driven response. Contemporary Issues in Sports Marketing. (pp. 56-70) London, United Kingdom: Routledge. doi: 10.4324/9781003590910-5

[There goes my hero again: sport scandal frequency and social identity driven response](https://espace.library.uq.edu.au/view/UQ:684cfa4)

2024

Book Chapter

##### Understanding intergroup conflict between residents and tourists: a social identity perspective

Chien, P. Monica, Ritchie, Brent W., Maruyama, Naho, Oguchi, Takashi and Kock, Florian (2024). Understanding intergroup conflict between residents and tourists: a social identity perspective. Research handbook on tourism, complexity and uncertainty. (pp. 8-26) edited by Florian Kock, Adam Lindgreen and Stefan Markovic. Cheltenham, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781802203486.00010

[Understanding intergroup conflict between residents and tourists: a social identity perspective](https://espace.library.uq.edu.au/view/UQ:0c6b489)

2023

Journal Article

##### Enhancing energy harvesting performance and sustainability of cellulose-based triboelectric nanogenerators: Strategies for performance enhancement

Liao, Hongwu, Na, Jongbeom, Zhou, Weiming, Hur, Seungjae, Chien, P. Monica, Wang, Chong, Wang, Liwei, Yamauchi, Yusuke and Yuan, Zhanhui (2023). Enhancing energy harvesting performance and sustainability of cellulose-based triboelectric nanogenerators: Strategies for performance enhancement. Nano Energy, 116 108769, 1-19. doi: 10.1016/j.nanoen.2023.108769

[Enhancing energy harvesting performance and sustainability of cellulose-based triboelectric nanogenerators: Strategies for performance enhancement](https://espace.library.uq.edu.au/view/UQ:625d0a2)

Featured

2023

Journal Article

##### Responses to compatriot tourist misbehavior: The importance of social identity, emotions and misbehavior type

Sun, Wanting, Chien, Monica P. and Pappu, Ravi (2023). Responses to compatriot tourist misbehavior: The importance of social identity, emotions and misbehavior type. Journal of Travel Research, 63 (8), 2042-2061. doi: 10.1177/00472875231206543

[Responses to compatriot tourist misbehavior: The importance of social identity, emotions and misbehavior type](https://espace.library.uq.edu.au/view/UQ:3c3f8ba)

2022

Book Chapter

##### Explaining intergroup and intragroup dynamics in tourism: a social identity approach

Chien, P. Monica and Sun, Wanting (2022). Explaining intergroup and intragroup dynamics in tourism: a social identity approach. Routledge handbook of social psychology of tourism. (pp. 121-132) edited by Dogan Gursoy and Sedat Çelik. London, United Kingdom: Routledge. doi: 10.4324/9781003161868-12

[Explaining intergroup and intragroup dynamics in tourism: a social identity approach](https://espace.library.uq.edu.au/view/UQ:ebec8b7)

2022

Journal Article

##### When compatriot tourists behave badly: the impact of misbehavior appraisal and outgroup criticism construal

Sun, Wanting, Chien, P. Monica, Ritchie, Brent W. and Pappu, Ravi (2022). When compatriot tourists behave badly: the impact of misbehavior appraisal and outgroup criticism construal. Journal of Destination Marketing and Management, 23 100695, 100695. doi: 10.1016/j.jdmm.2022.100695

[When compatriot tourists behave badly: the impact of misbehavior appraisal and outgroup criticism construal](https://espace.library.uq.edu.au/view/UQ:54b20f4)

2022

Book Chapter

##### Sustainable high yield luxury tourism experiences

Spence, Jacqualine, Benckendorff, Pierre and Chien, P. Monica (2022). Sustainable high yield luxury tourism experiences. The Emerald handbook of luxury management for hospitality and tourism. (pp. 403-423) Bingley, United Kingdom: Emerald Publishing. doi: 10.1108/978-1-83982-900-020211020

[Sustainable high yield luxury tourism experiences](https://espace.library.uq.edu.au/view/UQ:f547e37)

2022

Conference Publication

##### The impact of tourist misbehavior on ingroup tourist responses: an abstract

Sun, Wanting, Chien, P. Monica, Ritchie, Brent W. and Pappu, Ravi (2022). The impact of tourist misbehavior on ingroup tourist responses: an abstract. 2021 AMS Virtual Annual Conference and World Marketing Congress, Virtual, 1-4 June 2021. Cham, Switzerland: Springer Nature. doi: 10.1007/978-3-030-95346-1\_192

[The impact of tourist misbehavior on ingroup tourist responses: an abstract](https://espace.library.uq.edu.au/view/UQ:88cb298)

2021

Other Outputs

##### Keeping ahead of the Games

Chien, Monica (2021, 12 23). Keeping ahead of the Games The Courier-Mail 49-49.

[Keeping ahead of the Games](https://espace.library.uq.edu.au/view/UQ:94f03d9)

2021

Journal Article

##### Optimism bias and perceived susceptibility to COVID-19 among Australian travellers

Mao, Wen, Chien, P. Monica and Kelly, Sarah J. (2021). Optimism bias and perceived susceptibility to COVID-19 among Australian travellers. Current Issues in Tourism, 25 (15), 2384-2387. doi: 10.1080/13683500.2021.2010672

[Optimism bias and perceived susceptibility to COVID-19 among Australian travellers](https://espace.library.uq.edu.au/view/UQ:4655301)

2021

Journal Article

##### Tell me your story: branding destinations through residents’ (place) stories

Hay, Nicole A., Chien, P. Monica and Ruhanen, Lisa (2021). Tell me your story: branding destinations through residents’ (place) stories. Journal of Vacation Marketing, 28 (3), 319-334. doi: 10.1177/13567667211060567

[Tell me your story: branding destinations through residents’ (place) stories](https://espace.library.uq.edu.au/view/UQ:7a51033)

2021

Journal Article

##### Adventurous femininities: the value of adventure for women travelers

Clarke, Jasmine Fay, Previte, Josephine and Chien, P. Monica (2021). Adventurous femininities: the value of adventure for women travelers. Journal of Vacation Marketing, 28 (2), 135676672110389-187. doi: 10.1177/13567667211038952

[Adventurous femininities: the value of adventure for women travelers](https://espace.library.uq.edu.au/view/UQ:fdb2a70)

2021

Journal Article

##### Impulse buying behaviour in tourism: a new perspective

Karl, Marion, Chien, P. Monica and Ong, Faith (2021). Impulse buying behaviour in tourism: a new perspective. Annals of Tourism Research, 90 103136, 103136. doi: 10.1016/j.annals.2020.103136

[Impulse buying behaviour in tourism: a new perspective](https://espace.library.uq.edu.au/view/UQ:0075692)

2021

Conference Publication

##### Understanding intergroup conflicts between residents and tourists

Chien, P. Monica, Hornsey, Matthew, Nagatomo, Jun and Pappu, Ravi (2021). Understanding intergroup conflicts between residents and tourists. Japan Society for Tourism Studies Annual Conference, Kyoto, Japan, 3-4 July 2021.

[Understanding intergroup conflicts between residents and tourists](https://espace.library.uq.edu.au/view/UQ:e3c0258)

2021

Conference Publication

##### Organizational changes, employee wellbeing, and leadership for ryokans’ survival in a global crisis

Almira, Tatyana, Saito, Hiroaki and Chien, P. Monica (2021). Organizational changes, employee wellbeing, and leadership for ryokans’ survival in a global crisis. APacCHRIE Conference, Singapore, 2-4 June 2021.

[Organizational changes, employee wellbeing, and leadership for ryokans’ survival in a global crisis](https://espace.library.uq.edu.au/view/UQ:be8800b)

2021

Conference Publication

##### The impact of tourist misbehavior on ingroup tourist responses

Sun, Wanting, Chien, P. Monica, Ritchie, Brent W. and Pappu, Ravi (2021). The impact of tourist misbehavior on ingroup tourist responses. Academy of Marketing Science Annual Conference, Virtual (United States), 1-4 June 2021.

[The impact of tourist misbehavior on ingroup tourist responses](https://espace.library.uq.edu.au/view/UQ:9dfaa86)

2021

Journal Article

##### Sport scandal and fan response: The importance of ambi-fans

Sun, Wanting, Chien, P. Monica and Weeks, Clinton S. (2021). Sport scandal and fan response: The importance of ambi-fans. European Sport Management Quarterly, 23 (3), 1-22. doi: 10.1080/16184742.2021.1912131

[Sport scandal and fan response: The importance of ambi-fans](https://espace.library.uq.edu.au/view/UQ:8a76624)

2021

Journal Article

##### Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior

Goh, Iris Kai Lin , Pappu, Ravi and Chien, P. Monica (2021). Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior. Journal of Business Research, 126, 113-125. doi: 10.1016/j.jbusres.2020.12.042

[Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior](https://espace.library.uq.edu.au/view/UQ:c68b111)

### Current funding

- 2021 - 2026

  JST-ERATO Yamauchi Materials Space Tectonics

  Japan Science and Technology Agency

  [Open grant](https://about.uq.edu.au/experts/project/51665)
- 2021 - 2028

  Developing UQ as a central hub for nurturing the next generation of Korean Studies education, research and regional cooperation for Queensland and Northern Territory, Australia

  The Academy of Korean Studies

  [Open grant](https://about.uq.edu.au/experts/project/50169)

### Past funding

- 2021 - 2025

  Reducing plate waste in hotels - which interventions are most effective?

  ARC Linkage Projects

  [Open grant](https://about.uq.edu.au/experts/project/51847)
- 2020 - 2024

  Inducing pro-environmental behavior in tourists for the sustainable development of Japan's tourism and hospitality industries (Led by Ritsumeikan Asia Pacific University)

  Japan Society for the Promotion of Science

  [Open grant](https://about.uq.edu.au/experts/project/48785)
- 2020 - 2022

  Exploring the opportunities for enhancing sister city relationships in a post pandemic world: Lessons from the past crises and disasters

  Wakayama University

  [Open grant](https://about.uq.edu.au/experts/project/49051)
- 2020 - 2021

  Us versus them: How organizational identification influences 'omotenashi' towards foreign tourists

  Kobe University

  [Open grant](https://about.uq.edu.au/experts/project/49044)
- 2018

  The rising tension: understanding intergroup dynamics between residents and tourists

  UQ Early Career Researcher

  [Open grant](https://about.uq.edu.au/experts/project/34192)
- 2017 - 2018

  Destination marketing plan for Kobe City

  Mitsubishi UFJ Research and Consulting Co, Ltd.

  [Open grant](https://about.uq.edu.au/experts/project/33672)
- 2017

  Travel Preferences and Behaviours of Australia's International Student Market

  Tourism and Events Queensland

  [Open grant](https://about.uq.edu.au/experts/project/31055)
- 2016

  Travel Preferences and Behaviours of Chinese Students Studying in Queensland

  Tourism and Events Queensland

  [Open grant](https://about.uq.edu.au/experts/project/28595)
- 2011 - 2013

  Sponsorship Portfolio Adjustments: Managing Corporate Social Responsibility Perceptions and an Integrated Brand Image

  UQ New Staff Research Start-Up Fund

  [Open grant](https://about.uq.edu.au/experts/project/43995)
- 2010 - 2012

  Health and Safety Perceptions, Attitudes and Behaviour of Australian Outbound Travellers

  UQ Collaboration and Industry Engagement Fund

  [Open grant](https://about.uq.edu.au/experts/project/43954)

### Availability

Dr Monica Chien is:
:   Available for supervision

Looking for a supervisor? Read our advice on [how to choose a supervisor](https://study.uq.edu.au/study-options/phd-mphil-professional-doctorate/how-to-choose-a-supervisor).

### Supervision history

#### Current supervision

- Doctor Philosophy

  ##### Augmented and Virtual Reality Innovations in Digital Marketing

  Principal Advisor
- Doctor Philosophy

  ##### Evaluation of DMO (Destination Management Organization) website Wonderful Indonesia based on its cognitive image from pre-travel visitor experience

  Associate Advisor

  Other advisors:
  [Dr Andy Lee](https://about.uq.edu.au/experts/2892)
- Doctor Philosophy

  ##### Every story, every place: Articulating value in Australian cultural policy settings

  Associate Advisor

  Other advisors:
  [Dr Bernadette Cochrane](https://about.uq.edu.au/experts/10664), [Dr Caroline Wilson-Barnao](https://about.uq.edu.au/experts/16477)
- Doctor Philosophy

  ##### First Nations Legacy from the Brisbane 2032 Games

  Associate Advisor

  Other advisors:
  [Professor Lisa Ruhanen](https://about.uq.edu.au/experts/994)

#### Completed supervision

- 2023

  Doctor Philosophy

  ##### [When Compatriot Tourists Behave Badly: Understanding the Impact of Tourist Misbehaviour on the Tourist-Host Intergroup Dynamics in International Travel](https://espace.library.uq.edu.au/view/UQ:e5ac033)

  Principal Advisor

  Other advisors:
  [Associate Professor Ravi Pappu](https://about.uq.edu.au/experts/1669)
- 2024

  Doctor Philosophy

  ##### [Essays on Habit as a Driver of Tourist Pro-Environmental Behaviour](https://espace.library.uq.edu.au/view/UQ:c962f33)

  Associate Advisor

  Other advisors:
  [Dr Faith Ong](https://about.uq.edu.au/experts/23636), [Professor Sara Dolnicar](https://about.uq.edu.au/experts/2996)
- 2023

  Doctor Philosophy

  ##### [Destination branding in the eyes of residents: Investigating residents' participation in destination branding](https://espace.library.uq.edu.au/view/UQ:bab1c57)

  Associate Advisor

  Other advisors:
  [Professor Lisa Ruhanen](https://about.uq.edu.au/experts/994)

### Enquiries

For media enquiries about Dr Monica Chien's areas of expertise, story ideas and help finding experts, contact our Media team:

[communications@uq.edu.au](mailto:communications@uq.edu.au)

## External profiles

- [ORCID](https://orcid.org/0000-0003-1666-0479)
- [ResearcherID](https://www.webofscience.com/wos/author/record/G-6985-2019)
- [Scopus](https://www.scopus.com/authid/detail.uri?authorId=35728242300)

Log in to Academic Portal to update your profile

[Update my profile](https://academicportal.app.uq.edu.au/profile/)