Monica Chien
Source: https://about.uq.edu.au/experts/1688 Parent: https://about.uq.edu.au/faculties-institutes/hmbs/schools-institutes-centres/qcops/our-people
Dr
Monica Chien
Email: : m.chien@uq.edu.au
Phone: : +61 7 336 56720
Positions
Discipline Convenor (Tourism) of UQ Business School : School of Business : Faculty of Business, Economics and Law
Associate Professor : School of Business : Faculty of Business, Economics and Law
Overview
Background
Dr Monica Chien has multidisciplinary training in marketing, psychology and tourism, and has an extensive background in hospitality. She has won multiple awards for her teaching and research, and has been invited as a visiting scholar to universities in Japan.
Dr Chien’s scholarly interest and expertise lie in the field of Consumer Behaviour, and she is an active researcher in the associated fields of traveller behaviour, sports fan behaviour, resident study, branding and marketing communications with demonstrated research impact on industry, government and policy both within Australia and internationally. She has particular expertise and interest in experimental studies, and has published in leading international marketing and tourism journals.
Dr Chien has conducted research and consultancy with industry and government, leading several international and national projects. She is currently investigating how sport scandals affect sponsoring brands and stakeholders in sport. Her recent projects also examine the nexus between international education and tourism, as well as residents’ response to tourism and mega-event development.
Read more Read less
Availability
Dr Monica Chien is: : Available for supervision
Fields of research
Information and Computing Sciences Marketing
Qualifications
- Bachelor of Business (Administration), Queensland University of Technology
- Masters (Coursework), Queensland University of Technology
- Doctor of Philosophy, The University of Queensland
Works
Search Professor Monica Chien’s works on UQ eSpace
All (65) Journal Article (27) Other Outputs (3) Edited Outputs (1) Conference Publication (26) Book Chapter (8)
2026
Journal Article
Curating local voices to construct projected destination image: A case study of the ‘Join Me in Jamaica’ campaign
Hay, Nicole A., Chien, P. Monica and Ruhanen, Lisa (2026). Curating local voices to construct projected destination image: A case study of the ‘Join Me in Jamaica’ campaign. Journal of Destination Marketing & Management, 40 101082, 101082. doi: 10.1016/j.jdmm.2025.101082
2025
Journal Article
‘We shall retaliate’: responses to resident criticism on compatriot tourist misbehavior
Sun, Wanting, Chien, P. Monica and Pappu, Ravi (2025). ‘We shall retaliate’: responses to resident criticism on compatriot tourist misbehavior. Journal of Sustainable Tourism, ahead-of-print (ahead-of-print), 1-33. doi: 10.1080/09669582.2025.2494048
‘We shall retaliate’: responses to resident criticism on compatriot tourist misbehavior
2024
Book Chapter
There goes my hero again: sport scandal frequency and social identity driven response
Kelly, Sarah J., Weeks, Clinton S. and Chien, P. Monica (2024). There goes my hero again: sport scandal frequency and social identity driven response. Contemporary Issues in Sports Marketing. (pp. 56-70) London, United Kingdom: Routledge. doi: 10.4324/9781003590910-5
There goes my hero again: sport scandal frequency and social identity driven response
2024
Book Chapter
Understanding intergroup conflict between residents and tourists: a social identity perspective
Chien, P. Monica, Ritchie, Brent W., Maruyama, Naho, Oguchi, Takashi and Kock, Florian (2024). Understanding intergroup conflict between residents and tourists: a social identity perspective. Research handbook on tourism, complexity and uncertainty. (pp. 8-26) edited by Florian Kock, Adam Lindgreen and Stefan Markovic. Cheltenham, United Kingdom: Edward Elgar Publishing. doi: 10.4337/9781802203486.00010
Understanding intergroup conflict between residents and tourists: a social identity perspective
2023
Journal Article
Enhancing energy harvesting performance and sustainability of cellulose-based triboelectric nanogenerators: Strategies for performance enhancement
Liao, Hongwu, Na, Jongbeom, Zhou, Weiming, Hur, Seungjae, Chien, P. Monica, Wang, Chong, Wang, Liwei, Yamauchi, Yusuke and Yuan, Zhanhui (2023). Enhancing energy harvesting performance and sustainability of cellulose-based triboelectric nanogenerators: Strategies for performance enhancement. Nano Energy, 116 108769, 1-19. doi: 10.1016/j.nanoen.2023.108769
2023
Journal Article
Responses to compatriot tourist misbehavior: The importance of social identity, emotions and misbehavior type
Sun, Wanting, Chien, Monica P. and Pappu, Ravi (2023). Responses to compatriot tourist misbehavior: The importance of social identity, emotions and misbehavior type. Journal of Travel Research, 63 (8), 2042-2061. doi: 10.1177/00472875231206543
2022
Book Chapter
Explaining intergroup and intragroup dynamics in tourism: a social identity approach
Chien, P. Monica and Sun, Wanting (2022). Explaining intergroup and intragroup dynamics in tourism: a social identity approach. Routledge handbook of social psychology of tourism. (pp. 121-132) edited by Dogan Gursoy and Sedat Çelik. London, United Kingdom: Routledge. doi: 10.4324/9781003161868-12
Explaining intergroup and intragroup dynamics in tourism: a social identity approach
2022
Journal Article
When compatriot tourists behave badly: the impact of misbehavior appraisal and outgroup criticism construal
Sun, Wanting, Chien, P. Monica, Ritchie, Brent W. and Pappu, Ravi (2022). When compatriot tourists behave badly: the impact of misbehavior appraisal and outgroup criticism construal. Journal of Destination Marketing and Management, 23 100695, 100695. doi: 10.1016/j.jdmm.2022.100695
2022
Book Chapter
Sustainable high yield luxury tourism experiences
Spence, Jacqualine, Benckendorff, Pierre and Chien, P. Monica (2022). Sustainable high yield luxury tourism experiences. The Emerald handbook of luxury management for hospitality and tourism. (pp. 403-423) Bingley, United Kingdom: Emerald Publishing. doi: 10.1108/978-1-83982-900-020211020
Sustainable high yield luxury tourism experiences
2022
Conference Publication
The impact of tourist misbehavior on ingroup tourist responses: an abstract
Sun, Wanting, Chien, P. Monica, Ritchie, Brent W. and Pappu, Ravi (2022). The impact of tourist misbehavior on ingroup tourist responses: an abstract. 2021 AMS Virtual Annual Conference and World Marketing Congress, Virtual, 1-4 June 2021. Cham, Switzerland: Springer Nature. doi: 10.1007/978-3-030-95346-1_192
The impact of tourist misbehavior on ingroup tourist responses: an abstract
2021
Other Outputs
Keeping ahead of the Games
Chien, Monica (2021, 12 23). Keeping ahead of the Games The Courier-Mail 49-49.
2021
Journal Article
Optimism bias and perceived susceptibility to COVID-19 among Australian travellers
Mao, Wen, Chien, P. Monica and Kelly, Sarah J. (2021). Optimism bias and perceived susceptibility to COVID-19 among Australian travellers. Current Issues in Tourism, 25 (15), 2384-2387. doi: 10.1080/13683500.2021.2010672
Optimism bias and perceived susceptibility to COVID-19 among Australian travellers
2021
Journal Article
Tell me your story: branding destinations through residents’ (place) stories
Hay, Nicole A., Chien, P. Monica and Ruhanen, Lisa (2021). Tell me your story: branding destinations through residents’ (place) stories. Journal of Vacation Marketing, 28 (3), 319-334. doi: 10.1177/13567667211060567
Tell me your story: branding destinations through residents’ (place) stories
2021
Journal Article
Adventurous femininities: the value of adventure for women travelers
Clarke, Jasmine Fay, Previte, Josephine and Chien, P. Monica (2021). Adventurous femininities: the value of adventure for women travelers. Journal of Vacation Marketing, 28 (2), 135676672110389-187. doi: 10.1177/13567667211038952
Adventurous femininities: the value of adventure for women travelers
2021
Journal Article
Impulse buying behaviour in tourism: a new perspective
Karl, Marion, Chien, P. Monica and Ong, Faith (2021). Impulse buying behaviour in tourism: a new perspective. Annals of Tourism Research, 90 103136, 103136. doi: 10.1016/j.annals.2020.103136
Impulse buying behaviour in tourism: a new perspective
2021
Conference Publication
Understanding intergroup conflicts between residents and tourists
Chien, P. Monica, Hornsey, Matthew, Nagatomo, Jun and Pappu, Ravi (2021). Understanding intergroup conflicts between residents and tourists. Japan Society for Tourism Studies Annual Conference, Kyoto, Japan, 3-4 July 2021.
Understanding intergroup conflicts between residents and tourists
2021
Conference Publication
Organizational changes, employee wellbeing, and leadership for ryokans’ survival in a global crisis
Almira, Tatyana, Saito, Hiroaki and Chien, P. Monica (2021). Organizational changes, employee wellbeing, and leadership for ryokans’ survival in a global crisis. APacCHRIE Conference, Singapore, 2-4 June 2021.
Organizational changes, employee wellbeing, and leadership for ryokans’ survival in a global crisis
2021
Conference Publication
The impact of tourist misbehavior on ingroup tourist responses
Sun, Wanting, Chien, P. Monica, Ritchie, Brent W. and Pappu, Ravi (2021). The impact of tourist misbehavior on ingroup tourist responses. Academy of Marketing Science Annual Conference, Virtual (United States), 1-4 June 2021.
The impact of tourist misbehavior on ingroup tourist responses
2021
Journal Article
Sport scandal and fan response: The importance of ambi-fans
Sun, Wanting, Chien, P. Monica and Weeks, Clinton S. (2021). Sport scandal and fan response: The importance of ambi-fans. European Sport Management Quarterly, 23 (3), 1-22. doi: 10.1080/16184742.2021.1912131
Sport scandal and fan response: The importance of ambi-fans
2021
Journal Article
Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior
Goh, Iris Kai Lin , Pappu, Ravi and Chien, P. Monica (2021). Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior. Journal of Business Research, 126, 113-125. doi: 10.1016/j.jbusres.2020.12.042
Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior
Funding
Current funding
- 2021 - 2026
JST-ERATO Yamauchi Materials Space Tectonics
Japan Science and Technology Agency
Open grant - 2021 - 2028
Developing UQ as a central hub for nurturing the next generation of Korean Studies education, research and regional cooperation for Queensland and Northern Territory, Australia
The Academy of Korean Studies
Past funding
- 2021 - 2025
Reducing plate waste in hotels - which interventions are most effective?
ARC Linkage Projects
Open grant - 2020 - 2024
Inducing pro-environmental behavior in tourists for the sustainable development of Japan's tourism and hospitality industries (Led by Ritsumeikan Asia Pacific University)
Japan Society for the Promotion of Science
Open grant - 2020 - 2022
Exploring the opportunities for enhancing sister city relationships in a post pandemic world: Lessons from the past crises and disasters
Wakayama University
Open grant - 2020 - 2021
Us versus them: How organizational identification influences 'omotenashi' towards foreign tourists
Kobe University
Open grant - 2018
The rising tension: understanding intergroup dynamics between residents and tourists
UQ Early Career Researcher
Open grant - 2017 - 2018
Destination marketing plan for Kobe City
Mitsubishi UFJ Research and Consulting Co, Ltd.
Open grant - 2017
Travel Preferences and Behaviours of Australia's International Student Market
Tourism and Events Queensland
Open grant - 2016
Travel Preferences and Behaviours of Chinese Students Studying in Queensland
Tourism and Events Queensland
Open grant - 2011 - 2013
Sponsorship Portfolio Adjustments: Managing Corporate Social Responsibility Perceptions and an Integrated Brand Image
UQ New Staff Research Start-Up Fund
Open grant - 2010 - 2012
Health and Safety Perceptions, Attitudes and Behaviour of Australian Outbound Travellers
UQ Collaboration and Industry Engagement Fund
View all 10 past funded projects View less
Supervision
Availability
Dr Monica Chien is: : Available for supervision
Looking for a supervisor? Read our advice on how to choose a supervisor.
Supervision history
Current supervision
- Doctor Philosophy
##### Evaluation of DMO (Destination Management Organization) website Wonderful Indonesia based on its cognitive image from pre-travel visitor experience
Associate Advisor
Other advisors: Dr Andy Lee - Doctor Philosophy
##### Augmented and Virtual Reality Innovations in Digital Marketing
Associate Advisor - Doctor Philosophy
##### Every story, every place: Articulating value in Australian cultural policy settings
Associate Advisor
Other advisors: Dr Bernadette Cochrane, Dr Caroline Wilson-Barnao - Doctor Philosophy
##### First Nations Legacy from the Brisbane 2032 Games
Associate Advisor
Other advisors: Professor Lisa Ruhanen
Completed supervision
- 2023
Doctor Philosophy
Principal Advisor
Other advisors: Associate Professor Ravi Pappu - 2024
Doctor Philosophy
##### Essays on Habit as a Driver of Tourist Pro-Environmental Behaviour
Associate Advisor
Other advisors: Dr Faith Ong, Professor Sara Dolnicar - 2023
Doctor Philosophy
Associate Advisor
Other advisors: Professor Lisa Ruhanen
Media
Enquiries
For media enquiries about Dr Monica Chien's areas of expertise, story ideas and help finding experts, contact our Media team:
External profiles
Log in to Academic Portal to update your profile