# Reputation System

**Source**: https://bm.hkust.edu.hk/bizinsight/tag/reputation-system
**Parent**: https://bm.hkust.edu.hk/bizinsight/bizthemes/data-analytics

[SHI, Zijun](https://bm.hkust.edu.hk/faculty/shi-zijun)

SRINIVASAN, Kannan

ZHANG, Kaifu

[Full Disclosure: Not Always the Best Option?](https://bm.hkust.edu.hk/bizinsight/2025/01/full-disclosure-not-always-best-option)

[Information Disclosure](https://bm.hkust.edu.hk/bizinsight/tag/information-disclosure)

[Reputation System](https://bm.hkust.edu.hk/bizinsight/tag/reputation-system)

[E-commerce](https://bm.hkust.edu.hk/bizinsight/tag/e-commerce)

In online retail marketplaces, consumers learn more about products through reviews or ratings, which can then increase their willingness to buy. HKUST’s Zijun (June) Shi and colleagues assess the optimal level of information disclosure in these reputation systems, which can reduce the information asymmetry between sellers and consumers. As the researchers
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[Read More](https://bm.hkust.edu.hk/bizinsight/2025/01/full-disclosure-not-always-best-option)

[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]

[Read Full Paper](https://pubsonline.informs.org/doi/epdf/10.1287/mksc.2022.1392)

[WANG, Jing](https://bm.hkust.edu.hk/faculty/wang-jing-0)

[HUI, Kai Lung](https://bm.hkust.edu.hk/faculty/hui-kai-lung)

LI, Gen

[Does Payment Sap Free Content Online? Zhihu’s Natural Experiment](https://bm.hkust.edu.hk/bizinsight/2022/09/does-payment-sap-free-content-online-zhihus-natural-experiment)

[Online Information](https://bm.hkust.edu.hk/bizinsight/tag/online-information)

[Crowdsourcing](https://bm.hkust.edu.hk/bizinsight/tag/crowdsourcing)

[Reputation System](https://bm.hkust.edu.hk/bizinsight/tag/reputation-system)

[Spillover Effect](https://bm.hkust.edu.hk/bizinsight/tag/spillover-effect)

In May 2016, the Chinese question-and-answer platform Zhihu launched Zhihu Live, allowing contributors to hold live talks and collect entrance fees from participants. While contributing to the knowledge available on the platform, how did this new payment-based approach affect users’ unpaid-for contributions? Using evidence generated by this “natural
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[Read More](https://bm.hkust.edu.hk/bizinsight/2022/09/does-payment-sap-free-content-online-zhihus-natural-experiment)

[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]

[Read Full Paper](https://pubsonline.informs.org/doi/epdf/10.1287/mnsc.2021.4048)

HUANG, Yangguang

[Data and Reputation Building on Online Platforms](https://bm.hkust.edu.hk/bizinsight/2022/01/data-and-reputation-building-online-platforms)

[Data Analytics](https://bm.hkust.edu.hk/bizinsight/tag/data-analytics)

[Marketing Strategy](https://bm.hkust.edu.hk/bizinsight/tag/marketing-strategy)

[Reputation System](https://bm.hkust.edu.hk/bizinsight/tag/reputation-system)

[Policy Implication](https://bm.hkust.edu.hk/bizinsight/tag/policy-implication)

[Online Information](https://bm.hkust.edu.hk/bizinsight/tag/online-information)

Studies show online reviews can improve market efficiency and consumer welfare.
Assistant Professor HUANG Yangguang, Department of Economics, HKUST Business School
Reputation systems operated by online platforms play an important role in mitigating the problems caused by asymmetric information in internet marketplaces. Successful reputation systems can
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[Read More](https://bm.hkust.edu.hk/bizinsight/2022/01/data-and-reputation-building-online-platforms)

[ [Data Analytics](https://bm.hkust.edu.hk/bizinsight/bizthemes/data-analytics "Data Analytics") ]