# Consumer Behavior
**Source**: https://bm.hkust.edu.hk/bizinsight/tag/consumer-behavior
**Parent**: https://bm.hkust.edu.hk/
GAO, Baojun
[WANG, Jing](https://bm.hkust.edu.hk/faculty/wang-jing-0)
DING, Xiaojie
GUO, Yue
[The Pitfalls of Soliciting Online Reviews](https://bm.hkust.edu.hk/bizinsight/2025/12/pitfalls-soliciting-online-reviews)
[Consumer Behavior](https://bm.hkust.edu.hk/bizinsight/tag/consumer-behavior)
[Online Marketing](https://bm.hkust.edu.hk/bizinsight/tag/online-marketing)
[Information Disclosure](https://bm.hkust.edu.hk/bizinsight/tag/information-disclosure)
Today’s consumers heavily rely on online peer reviews to guide their purchase decisions. Yet, review platforms and businesses alike are struggling with a shortage of online reviews and declining review length. In response, many businesses have turned to offering incentives, such as discounts or even direct payments, in exchange for (often positive) reviews
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2025/12/pitfalls-soliciting-online-reviews)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[ [Digital Platform: Design and Strategy](https://bm.hkust.edu.hk/bizinsight/digital-platform-design-and-strategy "Digital Platform: Design and Strategy") ]
[Read Full Paper](https://pubsonline.informs.org/doi/epdf/10.1287/mnsc.2023.01006)
[YU, Man](https://bm.hkust.edu.hk/faculty/yu-man)
[Too Good to Go: Combating Food Waste with Surprise Clearance](https://bm.hkust.edu.hk/bizinsight/2025/10/too-good-go-combating-food-waste-surprise-clearance)
[Operations Management](https://bm.hkust.edu.hk/bizinsight/tag/operations-management)
[Sustainability](https://bm.hkust.edu.hk/bizinsight/tag/sustainability)
[Consumer Behavior](https://bm.hkust.edu.hk/bizinsight/tag/consumer-behavior)
Too Good to Go (TGTG) is a food waste app that aims to connect consumers to stores and restaurants with surplus food that would otherwise be sent to landfills. Launched in Denmark in 2015, TGTG has expanded to 19 countries, amassing over 100 million users worldwide. A key ingenuity of TGTG is that it allows stores to sell ``surprise bags" composed of
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[Read More](https://bm.hkust.edu.hk/bizinsight/2025/10/too-good-go-combating-food-waste-surprise-clearance)
[ [BizTalks](https://bm.hkust.edu.hk/bizinsight/biztalks "BizTalks") ]
[Watch Video](https://video.ust.hk/watch?video=7B5BB5EA2EA2C644&embed=Y)
[Read Full Paper](https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4573386)
[CHEN, Siyin](https://bm.hkust.edu.hk/faculty/chen-siyin)
[Art for Whose Sake? Managing Professional Autonomy and Empowered Clients in the Porcelain Capital of China](https://bm.hkust.edu.hk/bizinsight/2025/10/art-whose-sake-managing-professional-autonomy-and-empowered-clients-porcelain)
[Consumer Behavior](https://bm.hkust.edu.hk/bizinsight/tag/consumer-behavior)
[Online Marketing](https://bm.hkust.edu.hk/bizinsight/tag/online-marketing)
[Professional Identity](https://bm.hkust.edu.hk/bizinsight/tag/professional-identity)
How can experts effectively manage empowered lay clients? How should experts respond when online markets give clients a megaphone? Ignoring feedback can backfire in disintermediated, review-driven markets; over-accommodating can hollow out expertise. Studying 67 porcelain artists in Jingdezhen, China, after market reforms, we identify a third path: decompose
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[Read More](https://bm.hkust.edu.hk/bizinsight/2025/10/art-whose-sake-managing-professional-autonomy-and-empowered-clients-porcelain)
[ [BizTalks](https://bm.hkust.edu.hk/bizinsight/biztalks "BizTalks") ]
[Watch Video](https://video.ust.hk/watch?video=69FC02EF869A7A50&embed=Y)
[Read Full Paper](https://www.researchgate.net/publication/393084374_Art_for_Whose_Sake_Managing_Professional_Autonomy_and_Empowered_Clients_in_the_Porcelain_Capital_of_China)
[CHEN, Qihui](https://bm.hkust.edu.hk/faculty/chen-qihui)
WANG, Yajin
ORDABAYEVA, Nailya
[How Women Use Luxury Consumption to Signal to Men](https://bm.hkust.edu.hk/bizinsight/2025/08/how-women-use-luxury-consumption-signal-men)
[Gender](https://bm.hkust.edu.hk/bizinsight/tag/gender)
[Status Signaling](https://bm.hkust.edu.hk/bizinsight/tag/status-signaling)
[Marketing Strategy](https://bm.hkust.edu.hk/bizinsight/tag/marketing-strategy)
[Consumer Behavior](https://bm.hkust.edu.hk/bizinsight/tag/consumer-behavior)
In the quest for romance, some individuals turn to luxury consumption as a powerful signal of social status. This phenomenon has been widely validated among men, but little is known about the role of luxury purchasing in women’s romantic endeavors. HKUST’s Qihui Chen and colleagues conceptualize a “mate screening motive” that explains how women use luxury
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[Read More](https://bm.hkust.edu.hk/bizinsight/2025/08/how-women-use-luxury-consumption-signal-men)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://academic.oup.com/jcr/article/50/2/303/6650085)
FAN, Linying
RUCKER, Derek D.
JIANG, Yuwei
[Perceptions of Power in Marketing Communication](https://bm.hkust.edu.hk/bizinsight/2024/05/perceptions-power-marketing-communication)
[Marketing](https://bm.hkust.edu.hk/bizinsight/tag/marketing)
[Interpersonal Relationship](https://bm.hkust.edu.hk/bizinsight/tag/interpersonal-relationship)
[Consumer Behavior](https://bm.hkust.edu.hk/bizinsight/tag/consumer-behavior)
Power can have a major influence on how we receive, provide, and respond to information. In an important contribution to marketing research, HKUST’s Linying Fan and colleagues show how feeling powerful—a fundamental psychological state—can affect consumers’ construction and reception of communications. They propose a novel psychological mechanism, “need-for
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[Read More](https://bm.hkust.edu.hk/bizinsight/2024/05/perceptions-power-marketing-communication)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://academic.oup.com/jcr/article/50/2/236/6795011)
[SHI, Zijun](https://bm.hkust.edu.hk/faculty/shi-zijun)
LIU, Xiao
SRINIVASAN, Kannan
[Selling Snake Oil by Spreading Misinformation](https://bm.hkust.edu.hk/bizinsight/2023/10/selling-snake-oil-spreading-misinformation)
[Consumer Behavior](https://bm.hkust.edu.hk/bizinsight/tag/consumer-behavior)
[Marketing Strategy](https://bm.hkust.edu.hk/bizinsight/tag/marketing-strategy)
Is green coffee bean extract a miracle cure for obesity? Are raspberry ketones or saffron extract magic weight loss ingredients? Regardless of the veracity of these claims, the celebrity physician Dr. Mehmet Oz has endorsed those and many products to the viewers of The Dr. Oz Show. This has created “the Oz effect” of increased interest—and may perhaps have
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2023/10/selling-snake-oil-spreading-misinformation)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://journals.sagepub.com/doi/epub/10.1177/00222437211044472)
[SHI, Zijun](https://bm.hkust.edu.hk/faculty/shi-zijun)
LIU, Xiao
SRINIVASAN, Kannan
[Selling Snake Oil by Spreading Misinformation](https://bm.hkust.edu.hk/bizinsight/2023/10/selling-snake-oil-spreading-misinformation-0)
[Consumer Behavior](https://bm.hkust.edu.hk/bizinsight/tag/consumer-behavior)
[Marketing Strategy](https://bm.hkust.edu.hk/bizinsight/tag/marketing-strategy)
Is green coffee bean extract a miracle cure for obesity? Are raspberry ketones or saffron extract magic weight loss ingredients? Regardless of the veracity of these claims, the celebrity physician Dr. Mehmet Oz has endorsed those and many products to the viewers of The Dr. Oz Show. This has created “the Oz effect” of increased interest—and may perhaps have
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2023/10/selling-snake-oil-spreading-misinformation-0)
[ [BizBites](https://bm.hkust.edu.hk/bizinsight/bizbites "BizBites") ]
[Watch Video](https://video.ust.hk/watch?video=6B5DF2E4415A2716&embed=Y)
[Read Full Paper](https://journals.sagepub.com/doi/epub/10.1177/00222437211044472)
[VAN DER LANS, Ralf](https://bm.hkust.edu.hk/faculty/van-der-lans-ralf)
PIETERS, Rik
WEDEL, Michel
[Suppressing Competition in Online Advertising](https://bm.hkust.edu.hk/bizinsight/2023/09/suppressing-competition-online-advertising)
[Online Marketing](https://bm.hkust.edu.hk/bizinsight/tag/online-marketing)
[Advertising](https://bm.hkust.edu.hk/bizinsight/tag/advertising)
[Product Recognition](https://bm.hkust.edu.hk/bizinsight/tag/product-recognition)
[Consumer Behavior](https://bm.hkust.edu.hk/bizinsight/tag/consumer-behavior)
Advertising is central to e-commerce. In a world of choice, ads drive consumption by informing consumers about available products. New insights into the influence of online advertising on e-shopping behavior come from a study led by Ralf van der Lans of HKUST. The team used eye-tracking experiments to probe how ad features and site design can help or hinder
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2023/09/suppressing-competition-online-advertising)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://academic.oup.com/jcr/article/48/3/374/6189049)
[VAN DER LANS, Ralf](https://bm.hkust.edu.hk/faculty/van-der-lans-ralf)
PIETERS, Rik
WEDEL, Michel
[Suppressing Competition in Online Advertising](https://bm.hkust.edu.hk/bizinsight/2023/09/suppressing-competition-online-advertising-0)
[Online Marketing](https://bm.hkust.edu.hk/bizinsight/tag/online-marketing)
[Advertising](https://bm.hkust.edu.hk/bizinsight/tag/advertising)
[Product Recognition](https://bm.hkust.edu.hk/bizinsight/tag/product-recognition)
[Consumer Behavior](https://bm.hkust.edu.hk/bizinsight/tag/consumer-behavior)
Advertising is central to e-commerce. In a world of choice, ads drive consumption by informing consumers about available products. New insights into the influence of online advertising on e-shopping behavior come from a study led by Ralf van der Lans of HKUST. The team used eye-tracking experiments to probe how ad features and site design can help or hinder
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2023/09/suppressing-competition-online-advertising-0)
[ [BizBites](https://bm.hkust.edu.hk/bizinsight/bizbites "BizBites") ]
[Watch Video](https://video.ust.hk/watch?video=763A3AAE8565B216&embed=Y)
[Read Full Paper](https://academic.oup.com/jcr/article/48/3/374/6189049)
CHEN, Fangyuan
[SENGUPTA, Jaideep](https://bm.hkust.edu.hk/faculty/sengupta-jaideep)
ZHENG, Jianqing (Frank)
[People Like Being Alike: Products with Human-like Qualities and Consumer Chatter](https://bm.hkust.edu.hk/bizinsight/2023/06/people-being-alike-products-human-qualities-and-consumer-chatter)
[Consumer Behavior](https://bm.hkust.edu.hk/bizinsight/tag/consumer-behavior)
[Interpersonal Relationship](https://bm.hkust.edu.hk/bizinsight/tag/interpersonal-relationship)
[Impression Management](https://bm.hkust.edu.hk/bizinsight/tag/impression-management)
When consumers talk to each other, marketers listen. And when a product is portrayed as having human characteristics, consumers talk about it more favorably, say HKUST Jaideep Sengupta and colleagues. In a study with critical implications for marketers, communicators, and consumers, the authors show that portraying products as having human characteristics—in
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2023/06/people-being-alike-products-human-qualities-and-consumer-chatter)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://academic.oup.com/jcr/article/49/6/1032/6609178)
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