# Pricing
**Source**: https://bm.hkust.edu.hk/bizinsight/tag/pricing
**Parent**: https://bm.hkust.edu.hk/bizinsight/digital-platform-design-and-strategy
WU, Chenguang (Allen)
CHEN, Jin
[CHEN, Ying-Ju](https://bm.hkust.edu.hk/faculty/chen-ying-ju)
[Managing Customer Search through Product Bundling](https://bm.hkust.edu.hk/bizinsight/2024/10/managing-customer-search-through-product-bundling)
[Product and Production](https://bm.hkust.edu.hk/bizinsight/tag/product-and-production)
[Pricing](https://bm.hkust.edu.hk/bizinsight/tag/pricing)
[Customer Behavior](https://bm.hkust.edu.hk/bizinsight/tag/customer-behavior)
[Marketing Strategy](https://bm.hkust.edu.hk/bizinsight/tag/marketing-strategy)
Customers often search for information on products before making their purchase decisions. With the emergence of online review platforms, this has become quicker and easier than ever, such that companies must manage customer search to attract and retain customers. How might the common marketing strategy of bundling—where multiple goods or services are sold
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2024/10/managing-customer-search-through-product-bundling)
[ [BizBites](https://bm.hkust.edu.hk/bizinsight/bizbites "BizBites") ]
[Watch Video](https://video.ust.hk/watch?video=F754E6748B005DF5&embed=Y)
[Read Full Paper](https://bm.hkust.edu.hk/bizinsight/2024/04/managing-customer-search-through-product-bundling)
WU, Chenguang (Allen)
CHEN, Jin
[CHEN, Ying-Ju](https://bm.hkust.edu.hk/faculty/chen-ying-ju)
[Managing Customer Search through Product Bundling](https://bm.hkust.edu.hk/bizinsight/2024/04/managing-customer-search-through-product-bundling)
[Product and Production](https://bm.hkust.edu.hk/bizinsight/tag/product-and-production)
[Pricing](https://bm.hkust.edu.hk/bizinsight/tag/pricing)
[Customer Behavior](https://bm.hkust.edu.hk/bizinsight/tag/customer-behavior)
[Marketing Strategy](https://bm.hkust.edu.hk/bizinsight/tag/marketing-strategy)
Customers often search for information on products before making their purchase decisions. With the emergence of online review platforms, this has become quicker and easier than ever, such that companies must manage customer search to attract and retain customers. How might the common marketing strategy of bundling—where multiple goods or services are sold
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2024/04/managing-customer-search-through-product-bundling)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://pubsonline.informs.org/doi/epdf/10.1287/msom.2022.1082)
[SHIN, Dongwook](https://bm.hkust.edu.hk/faculty/shin-dongwook)
VACCARI, Stefano
ZEEVI, Assaf
[How Online Reviews Affect Dynamic Pricing Strategies](https://bm.hkust.edu.hk/bizinsight/2023/09/how-online-reviews-affect-dynamic-pricing-strategies)
[Pricing](https://bm.hkust.edu.hk/bizinsight/tag/pricing)
[Online Information](https://bm.hkust.edu.hk/bizinsight/tag/online-information)
[Social Learning](https://bm.hkust.edu.hk/bizinsight/tag/social-learning)
[E-commerce](https://bm.hkust.edu.hk/bizinsight/tag/e-commerce)
Online product review platforms have become popular places for consumers to share their opinions on and experiences of the products and services they buy. In online marketplaces, the quality of a new product or service is initially unknown, but reviews posted by buyers inform subsequent customers. By reducing uncertainty about product quality, this type of
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2023/09/how-online-reviews-affect-dynamic-pricing-strategies)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[ [Digital Platform: Design and Strategy](https://bm.hkust.edu.hk/bizinsight/digital-platform-design-and-strategy "Digital Platform: Design and Strategy") ]
[Read Full Paper](https://pubsonline.informs.org/doi/epdf/10.1287/mnsc.2022.4387)
[CHEN, Zhanhui](https://bm.hkust.edu.hk/faculty/chen-zhanhui)
[Stock Surprises—The Impact of Interest Rate Fluctuations on Stock Prices](https://bm.hkust.edu.hk/bizinsight/2022/08/stock-surprises-impact-interest-rate-fluctuations-stock-prices)
[Stock Market](https://bm.hkust.edu.hk/bizinsight/tag/stock-market)
[Discounting](https://bm.hkust.edu.hk/bizinsight/tag/discounting)
[Investing Strategy](https://bm.hkust.edu.hk/bizinsight/tag/investing-strategy)
[Pricing](https://bm.hkust.edu.hk/bizinsight/tag/pricing)
The interest rate charged on business loans, known as the discount rate, affects stock prices. This is particularly important, given the fast rate increases by the Federal Reserve this year. However, traditional methods of calculating its impact are not sophisticated enough, according to HKUST’s Zhanhui Chen. To address this limitation, the researcher
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2022/08/stock-surprises-impact-interest-rate-fluctuations-stock-prices)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://www.cambridge.org/core/services/aop-cambridge-core/content/view/566E3EF468E7BE11A111CB3B13FBEF2C/S0022109020000940a.pdf/inferring-stock-duration-around-fomc-surprises-estimates-and-implications.pdf)
ZHENG, Rui
SHOU, Biying
[CHEN, Ying-Ju](https://bm.hkust.edu.hk/faculty/chen-ying-ju)
[Perfecting Pricing Strategies](https://bm.hkust.edu.hk/bizinsight/2022/06/perfecting-pricing-strategies)
[Pricing](https://bm.hkust.edu.hk/bizinsight/tag/pricing)
[Social Network](https://bm.hkust.edu.hk/bizinsight/tag/social-network)
[Consumer Behavior](https://bm.hkust.edu.hk/bizinsight/tag/consumer-behavior)
[Game Theory](https://bm.hkust.edu.hk/bizinsight/tag/game-theory)
Peers and trend-setters have a powerful say in what products we decide to buy, particularly on online social media platforms. Naturally, this means that firms must consider the influence of network connections on purchase behaviors when designing pricing strategies. In doing so, they must consider when consumers decide to buy a new product—some consumers
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2022/06/perfecting-pricing-strategies)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://onlinelibrary.wiley.com/doi/full/10.1111/poms.13999)
ZHENG, Rui
SHOU, Biying
[CHEN, Ying-Ju](https://bm.hkust.edu.hk/faculty/chen-ying-ju)
[Perfecting Pricing Strategies](https://bm.hkust.edu.hk/bizinsight/2022/06/perfecting-pricing-strategies-0)
[Pricing](https://bm.hkust.edu.hk/bizinsight/tag/pricing)
[Social Network](https://bm.hkust.edu.hk/bizinsight/tag/social-network)
[Consumer Behavior](https://bm.hkust.edu.hk/bizinsight/tag/consumer-behavior)
[Game Theory](https://bm.hkust.edu.hk/bizinsight/tag/game-theory)
Peers and trend-setters have a powerful say in what products we decide to buy, particularly on online social media platforms. Naturally, this means that firms must consider the influence of network connections on purchase behaviors when designing pricing strategies. In doing so, they must consider when consumers decide to buy a new product—some consumers
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2022/06/perfecting-pricing-strategies-0)
[ [BizBites](https://bm.hkust.edu.hk/bizinsight/bizbites "BizBites") ]
[Watch Video](https://video.ust.hk/Watch.aspx?Video=63F2DE31728086F4&embed=Y)
[Read Full Paper](https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4039331)
DOU, Winston Wei
[JI, Yan](https://bm.hkust.edu.hk/faculty/ji-yan)
[Competition, Profitability, and Discount Rates](https://bm.hkust.edu.hk/bizinsight/2022/05/competition-profitability-and-discount-rates)
[Product Markets](https://bm.hkust.edu.hk/bizinsight/tag/product-markets)
[Leadership](https://bm.hkust.edu.hk/bizinsight/tag/leadership)
[Pricing](https://bm.hkust.edu.hk/bizinsight/tag/pricing)
[Discounting](https://bm.hkust.edu.hk/bizinsight/tag/discounting)
[Profitability](https://bm.hkust.edu.hk/bizinsight/tag/profitability)
Lowering prices and offering discounts might be a sure-fire way for firms to attract consumers, but these tactics also cause huge fluctuations in competition intensity, with potentially serious implications for asset prices and returns. Surprisingly, however, this key issue has been neglected in asset pricing research. In a pioneering study, HKUST’s
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2022/05/competition-profitability-and-discount-rates)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://www.sciencedirect.com/science/article/pii/S0304405X20303536)
ZHANG, Yang
[CHEN, Ying-Ju](https://bm.hkust.edu.hk/faculty/chen-ying-ju)
[Finding the Best Price](https://bm.hkust.edu.hk/bizinsight/2022/05/finding-best-price)
[Network](https://bm.hkust.edu.hk/bizinsight/tag/network)
[Game Theory](https://bm.hkust.edu.hk/bizinsight/tag/game-theory)
[Information](https://bm.hkust.edu.hk/bizinsight/tag/information)
[Pricing](https://bm.hkust.edu.hk/bizinsight/tag/pricing)
Social networks are a good example of the complexity of human relationships, where a person’s daily life decisions are regularly affected by the choices of their friends. This challenges extensive research on the economics of networks, in which individual activities have global impacts on the activities of others. In short, the externalities of network
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2022/05/finding-best-price)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://pubsonline.informs.org/doi/epdf/10.1287/opre.2019.1915)
[LIN, Song](https://bm.hkust.edu.hk/faculty/lin-song)
[Skip Ads](https://bm.hkust.edu.hk/bizinsight/2022/04/skip-ads)
[Advertising](https://bm.hkust.edu.hk/bizinsight/tag/advertising)
[Media Platforms](https://bm.hkust.edu.hk/bizinsight/tag/media-platforms)
[Mechanism Design](https://bm.hkust.edu.hk/bizinsight/tag/mechanism-design)
[Two-sided Market](https://bm.hkust.edu.hk/bizinsight/tag/two-sided-market)
[Pricing](https://bm.hkust.edu.hk/bizinsight/tag/pricing)
In the past few years, a number of digital and media platforms, e.g., YouTube and Spotify, have begun introducing premium services which let paid subscribers see fewer or no adverts. Such a practice seems to be a classic case of second-degree price discrimination through ‘versioning’, which allows consumers to self-select different models of the same product
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2022/04/skip-ads)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://mark.hkust.edu.hk/files/staff/song_lin/LIN_Song-MS-2020.pdf)
[SHI, Zijun](https://bm.hkust.edu.hk/faculty/shi-zijun)
[When and How to Offer Free Products](https://bm.hkust.edu.hk/bizinsight/2021/12/when-and-how-offer-free-products)
[Pricing](https://bm.hkust.edu.hk/bizinsight/tag/pricing)
[Network](https://bm.hkust.edu.hk/bizinsight/tag/network)
[Product Quality](https://bm.hkust.edu.hk/bizinsight/tag/product-quality)
[Free Product](https://bm.hkust.edu.hk/bizinsight/tag/free-product)
[BizTalks](https://bm.hkust.edu.hk/bizinsight/tag/biztalks)
Despite its immense popularity, the freemium business model remains a complex strategy to master and often a topic of heated debate. In this research, we ask when and why a firm should offer a zero price on its low-end product when users’ product usages generate network effects on each other. Without network effects, freemium never emerges as optimal, and the
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2021/12/when-and-how-offer-free-products)
[ [BizTalks](https://bm.hkust.edu.hk/bizinsight/biztalks "BizTalks") ]
[Watch Video](https://video.ust.hk/Watch.aspx?Video=EFAEAEEFD080515B&embed=Y)
[Read Full Paper](https://mark.hkust.edu.hk/files/staff/SHI_June/SHI_June-MS-2019.pdf)