Social Learning
Source: https://bm.hkust.edu.hk/bizinsight/tag/social-learning Parent: https://bm.hkust.edu.hk/bizinsight/digital-platform-design-and-strategy
MAGLARAS, Costis
SCARSINI, Marco
VACCARI, Stefano
Online Rankings and Raising Revenue
When making online purchases, consumers often encounter a lengthy list of products whose quality they know little or nothing about, ranked by an unknown algorithm. Users often turn to others’ online reviews to estimate product quality—a process known as social learning. HKUST’s Dongwook Shin and colleagues shed light on the challenges that platforms face ... Read More
[ BizStudies ] [ Digital Platform: Design and Strategy ]
VACCARI, Stefano
ZEEVI, Assaf
How Online Reviews Affect Dynamic Pricing Strategies
Online product review platforms have become popular places for consumers to share their opinions on and experiences of the products and services they buy. In online marketplaces, the quality of a new product or service is initially unknown, but reviews posted by buyers inform subsequent customers. By reducing uncertainty about product quality, this type of ... Read More
[ BizStudies ] [ Digital Platform: Design and Strategy ]
KIM, Tae-Yeol
LIU, Zhiqiang
Is There a Link Between Social Connections and Innovation?
The diversity of social ties and its influence on creativity has long been a key focal area for scholars. Social ties are simply interpersonal connections that provide access to resources, while creativity can be described as the formulation of new or useful ideas. Previous studies on social ties and its association with creativity have largely taken an ... Read More
[ BizStudies ]