# Predictive Modeling

**Source**: https://bm.hkust.edu.hk/bizinsight/tag/predictive-modeling
**Parent**: https://bm.hkust.edu.hk/bizinsight/bizstudies

[ZHANG, Chu](https://bm.hkust.edu.hk/faculty/zhang-chu)

[A Novel Model of Pricing Errors](https://bm.hkust.edu.hk/bizinsight/2025/12/novel-model-pricing-errors)

[Predictive Modeling](https://bm.hkust.edu.hk/bizinsight/tag/predictive-modeling)

[Investment Performance](https://bm.hkust.edu.hk/bizinsight/tag/investment-performance)

[Financial Innovation](https://bm.hkust.edu.hk/bizinsight/tag/financial-innovation)

An important challenge for investors is understanding why some stocks and investments perform better than others. Traditionally, financial experts have predicted how much return (or profit) an investor can expect based on a company’s size, its earnings, or overall economic conditions. With important implications for investors and other finance professionals
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2025/12/novel-model-pricing-errors)

[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]

[Read Full Paper](https://pubsonline.informs.org/doi/epdf/10.1287/mnsc.2023.4768)

[FERNÁNDEZ-LORÍA, Carlos](https://bm.hkust.edu.hk/faculty/fernandez-loria-carlos)

PROVOST, Foster

ANDERTON, Jesse

CARTERETTE, Benjamin

CHANDAR, Praveen

[How Can Spotify Create Your Ideal Playlist?](https://bm.hkust.edu.hk/bizinsight/2023/07/how-can-spotify-create-your-ideal-playlist)

[Treatment Assignment](https://bm.hkust.edu.hk/bizinsight/tag/treatment-assignment)

[Predictive Modeling](https://bm.hkust.edu.hk/bizinsight/tag/predictive-modeling)

[Personalization](https://bm.hkust.edu.hk/bizinsight/tag/personalization)

[Treatment Effects](https://bm.hkust.edu.hk/bizinsight/tag/treatment-effects)

Data-driven technology has the potential to not only predict how people will behave but also to predict what actions might encourage desirable behaviors. For example, the music app Spotify uses this technology to encourage its users to upgrade their accounts and engage with the platform. Focusing on Spotify’s playlist generation systems, HKUST’s Carlos
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2023/07/how-can-spotify-create-your-ideal-playlist)

[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]

[Read Full Paper](https://pubsonline.informs.org/doi/epdf/10.1287/isre.2022.1149)

[FERNÁNDEZ-LORÍA, Carlos](https://bm.hkust.edu.hk/faculty/fernandez-loria-carlos)

[A Case Study at Spotify: Can AI Help Us Do Better Than A/B Testing?](https://bm.hkust.edu.hk/bizinsight/2023/04/case-study-spotify-can-ai-help-us-do-better-ab-testing)

[Treatment Assignment](https://bm.hkust.edu.hk/bizinsight/tag/treatment-assignment)

[Treatment Effects](https://bm.hkust.edu.hk/bizinsight/tag/treatment-effects)

[Predictive Modeling](https://bm.hkust.edu.hk/bizinsight/tag/predictive-modeling)

[Personalization](https://bm.hkust.edu.hk/bizinsight/tag/personalization)

A core component of Spotify’s value proposal is personalization: They want to ensure that the content you receive is tailored to you based on the music you love. In this study, we partnered with Spotify to help them decide what would be the best algorithmic DJ to deploy for each user. Our solution consisted of using machine learning on data from a massive
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2023/04/case-study-spotify-can-ai-help-us-do-better-ab-testing)

[ [BizTalks](https://bm.hkust.edu.hk/bizinsight/biztalks "BizTalks") ]

[Watch Video](https://video.ust.hk/Watch.aspx?Video=685A85E678A1BB75&embed=Y)
[Read Full Paper](https://pubsonline.informs.org/doi/abs/10.1287/isre.2022.1149)