CHEN, Qihui
Source: https://bm.hkust.edu.hk/faculty/chen-qihui Parent: https://bm.hkust.edu.hk/bizinsight/bizbites
CHEN, Qihui
Assistant Professor
Department of Marketing
Recent Activities
WANG, Yajin
ZHANG, Ying
Strengths versus Weaknesses: Parental Choices in Educational Purchases and the Pursuit of Status
In competitive societies, educational products represent significant purchase decisions for families. As noted by HKUST’s Qihui Chen and her coauthors, “Parents’ preferences when purchasing educational products for their children are primarily shaped by their values, beliefs, and observations of society.” Their research shows that the choice between ... Read More
[ BizBites ]
WANG, Yajin
ORDABAYEVA, Nailya
How Women Use Luxury Consumption to Signal to Men
In the quest for romance, some individuals turn to luxury consumption as a powerful signal of social status. This phenomenon has been widely validated among men, but little is known about the role of luxury purchasing in women’s romantic endeavors. HKUST’s Qihui Chen and colleagues conceptualize a “mate screening motive” that explains how women use luxury ... Read More
[ BizStudies ]
WANG, Yajin
ZHANG, Ying
Strengths versus Weaknesses: Parental Choices in Educational Purchases and the Pursuit of Status
In competitive societies, educational products represent significant purchase decisions for families. As noted by HKUST’s Qihui Chen and her coauthors, “Parents’ preferences when purchasing educational products for their children are primarily shaped by their values, beliefs, and observations of society.” Their research shows that the choice between ... Read More
[ BizStudies ]
Status Motivation and Parents’ Spending on Children’s Educational Products
Education is one of the top expenditures for families, especially in Asia. For example, the average expenditure on a child’s education from primary school to undergraduate level in Hong Kong is more than any other regions/countries in the world. When examined closer, some educational purchases are made to develop a child’s strengths (i.e., strength-focused ... Read More
[ BizTalks ]