# SHI, Mengze

**Source**: https://bm.hkust.edu.hk/faculty/shi-mengze
**Parent**: https://bm.hkust.edu.hk/bizinsight/biztalks

SHI, Mengze

Yuk-Shee Chan Professor of Business, Chair Professor, Academic Director of DBA Program

Department of Marketing

[View Profile](https://mark.hkust.edu.hk/faculty-and-staff/directory/mengzeshi)

### Recent Activities

[SHI, Mengze](https://bm.hkust.edu.hk/faculty/shi-mengze)

[Forgetful Consumers and Consumption Tracking](https://bm.hkust.edu.hk/bizinsight/2025/11/forgetful-consumers-and-consumption-tracking)

Consumers often pay an excessive amount of fees for bank overdrafts and service overage, because they overestimate their ability to track their spending. We conduct an analytical study to examine how the advances in consumption tracking technologies — such as mobile banking apps that help consumers monitor their spending and avoid overdrawn accounts – can
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2025/11/forgetful-consumers-and-consumption-tracking)

[ [BizTalks](https://bm.hkust.edu.hk/bizinsight/biztalks "BizTalks") ]

[Watch Video](https://video.ust.hk/watch?video=9AEF3DD8F38261D3&embed=Y)
[Read Full Paper](https://pubsonline.informs.org/doi/10.1287/mnsc.2023.00522)

[SHI, Mengze](https://bm.hkust.edu.hk/faculty/shi-mengze)

[Using a Better Incentive Scheme to Motivate the Online Creators to Produce More and Better Content](https://bm.hkust.edu.hk/bizinsight/2025/03/using-better-incentive-scheme-motivate-online-creators-produce-more-and-better)

[Marketing Analytics](https://bm.hkust.edu.hk/bizinsight/tag/marketing-analytics)

[Motivation Incentives](https://bm.hkust.edu.hk/bizinsight/tag/motivation-incentives)

[Quality of Service](https://bm.hkust.edu.hk/bizinsight/tag/quality-service)

[Media Platforms](https://bm.hkust.edu.hk/bizinsight/tag/media-platforms)

For many online platforms, motivating a vast number of creators to produce a steady flow of high-quality content is crucial for success. Unlike traditional publishers that rely on professional editors to manage a limited pool of creators, online platforms often use incentive plans to drive productivity. While most platforms adopt a uniform commission (UC)
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2025/03/using-better-incentive-scheme-motivate-online-creators-produce-more-and-better)

[ [BizTalks](https://bm.hkust.edu.hk/bizinsight/biztalks "BizTalks") ]

[Watch Video](https://video.ust.hk/watch?video=EC3461ABDEA29D7D&embed=Y)
[Read Full Paper](https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3842153)