# Feature Stories
**Source**: https://bm.hkust.edu.hk/feature-stories
**Parent**: https://bm.hkust.edu.hk/
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13 Oct 2025
### [Rewiring the Global Economy](https://bm.hkust.edu.hk/feature-stories/2025/10/rewiring-global-economy)
The world stands at the crossroads of unprecedented economic transformation, and we at HKUST Business School are excited to contribute to the dialogue with a revitalized platform. Marking a new chapter, our school magazine is now rebranded as HKUST Business Review, a title that reflects our commitment to thought leadership and academic rigor. With this
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13 Oct 2025
### [AI Managers May Be Efficient— But Do Workers Trust Them?](https://bm.hkust.edu.hk/feature-stories/2025/10/ai-managers-may-be-efficient-do-workers-trust-them)
New research shows that workers trust AI managers less than human ones. Here’s how organizations can start to bridge the gap. Authored by: LI Mingyu, T. Bradford BITTERLY Bad bosses: We’ve all had one. From hateful, vindictive managers to seemingly incompetent supervisors, we’ve all been stuck working for someone whose human emotions and flaws interfered
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13 Oct 2025
### [How to Balance Competing Goals: A Data-Backed Framework for Dynamic Decision-Making](https://bm.hkust.edu.hk/feature-stories/2025/10/how-balance-competing-goals-data-backed-framework-dynamic-decision-making)
Optimizing for multiple objectives at once is a complicated challenge… especially when the environment changes over time. Authored by LYU Guodong From navigating our personal priorities to determining business strategy at the highest level, many tasks require us to balance competing goals. In some cases, this optimization is fairly straightforward: When one
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13 Oct 2025
### [TV Moment Marketing: How Coordinating TV and Search Ads Boosts Cross-Ad Effectiveness](https://bm.hkust.edu.hk/feature-stories/2025/10/tv-moment-marketing-how-coordinating-tv-and-search-ads-boosts-cross-ad)
Study indicates that TV moment marketing is a cost-effective strategy for enhancing customer engagement. Authored by LIU Jia According to a recent report, four out of five digital marketers have launched moment marketing campaigns, or campaigns in which online ads are synchronized with offline events. Of those campaigns, more than a third synchronize online
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13 Oct 2025
### [Reimagining Global Supply Chains: Technological Disruption and Geopolitical Shifts](https://bm.hkust.edu.hk/feature-stories/2025/10/reimagining-global-supply-chains-technological-disruption-and-geopolitical)
A major reset is upon us, but according to Dr. William FUNG, change will also bring opportunities. Many experts agree that a major rewiring of global supply chains is underway. Opinions may differ on why it came about, but no one disputes the fact that many of the traditional circuits of international trade are being systematically dismantled and
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13 Oct 2025
### [Adjusting to New Paradigms in Global Trade](https://bm.hkust.edu.hk/feature-stories/2025/10/adjusting-new-paradigms-global-trade)
With a commitment to reshaping global trade dynamics and fostering equitable growth, Charles LI, Founder of Micro Connect and former Chief Executive of HKEX, is pioneering initiatives to support small businesses and enhance financial inclusivity in China . Numerous metrics can explain the complexities of global trade, yet fundamentally, the system resembles
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13 Oct 2025
### [Emerging Economies: Architects of a New Global Economic Order](https://bm.hkust.edu.hk/feature-stories/2025/10/emerging-economies-architects-new-global-economic-order)
In a time of heightened uncertainty, Professor Albert PARK, Chief Economist of the Asian Development Bank (ADB), believes Asia can offer a blueprint for stable growth. In today’s rapidly evolving global economy, the emerging markets should no longer be seen as passive participants, but more as dynamic architects well placed to reshape the international
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13 Oct 2025
### [Global Economies Brace for Fundamental Change](https://bm.hkust.edu.hk/feature-stories/2025/10/global-economies-brace-fundamental-change)
Professor JIN Keyu, Chair of the Center for Geoeconomics, HKUST Institute for Financial Research, discusses how shifting political alliances, technological advances, and new investment priorities are reshaping the global economy in an era of deglobalization. Even before the latest tariff uncertainties hit, the global economy was poised for a transformative
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13 Oct 2025
### [Global Trade Earthquake: When Superpowers Collide](https://bm.hkust.edu.hk/feature-stories/2025/10/global-trade-earthquake-when-superpowers-collide)
At a recent HKUST seminar, experts from business and academia explored the unraveling of globalization, US tariffs, China’s opportunities, and Hong Kong’s adaptability. Their insights focused on fostering resilience and preparing future generations for a transformed trade landscape. In a time of unprecedented economic upheaval, the HKUST Li & Fung Supply
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13 Oct 2025
### [Tackling the Future of Global Business: HKUST Forum](https://bm.hkust.edu.hk/feature-stories/2025/10/tackling-future-global-business-hkust-forum)
The latest BizInsight Forum spotlights the School community’s pivotal role in shaping global business, with alumni and faculty driving insightful discussions. In an era marked by rapid technological advancements and shifting economic paradigms, the HKUST Business School hosted its BizInsight Forum as part of its ongoing exploration of transformative economic
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