Data Analytics
Source: https://bm.hkust.edu.hk/bizinsight/bizthemes/data-analytics Parent: https://bm.hkust.edu.hk/
Data Analytics is the key driving force in shaping our data-driven world. It holds the potential to turn raw data into meaningful insights, driving informed decisions and uncovering hidden opportunities. Join us to delve deeply into the dynamic realm of data analytics and its profound impact on our digital world and business landscape.
LIM, Hyungsoo
From Data to Actionable Insights: Harnessing the Power of Business and Social Analytics
HKUST’s Center for Business and Social Analytics (CBSA) generates quality insights from massive amounts of social data. Chair Professor HUI Kai-Lung, CBSA Director; Associate Professor Allen HUANG, CBSA Associate Director; and Dr LIM Hyungsoo, Postdoctoral Fellow at CBSA British mathematician Clive Humby famously coined the phrase “Data is the new oil” ... Read More
[ Data Analytics ]
Big data is important for business, and the HKUST Business School is taking note of developments in business analytics and reacting accordingly. Chair Professor Lancelot F. JAMES. Department of ISOM, HKUST Business School In this article I present my views on some challenges faced by the HKUST Business School in this era of big data, how it has been ... Read More
[ Data Analytics ]
YOU, Haifeng
The investment industry is increasingly using AI technology to make investment decisions, but computers are not ready to replace human intelligence just yet. Professor YOU Haifeng, Department of Accounting, HKUST Business School Artificial intelligence (AI), which is powered by machine learning technology, has affected many aspects of our lives. For ... Read More
[ Data Analytics ]
How Data Analytics Are Used in Marketing
A closer look into three main kinds of data-driven marketing analytics – descriptive, predictive and prescriptive. Assistant Professor LIU Jia Department of Marketing, HKUST Business School Data-driven marketing simply put means using quantitative methods to derive meaning from data to make informed marketing decisions. Thanks to the availability of a ... Read More
[ Data Analytics ]
HUANG, Yangguang
Data and Reputation Building on Online Platforms
Studies show online reviews can improve market efficiency and consumer welfare. Assistant Professor HUANG Yangguang, Department of Economics, HKUST Business School Reputation systems operated by online platforms play an important role in mitigating the problems caused by asymmetric information in internet marketplaces. Successful reputation systems can ... Read More
[ Data Analytics ]