Interpersonal Relationship
Source: https://bm.hkust.edu.hk/bizinsight/tag/interpersonal-relationship Parent: https://bm.hkust.edu.hk/bizinsight/digital-platform-design-and-strategy
FAN, Linying
RUCKER, Derek D.
JIANG, Yuwei
Perceptions of Power in Marketing Communication
Power can have a major influence on how we receive, provide, and respond to information. In an important contribution to marketing research, HKUST’s Linying Fan and colleagues show how feeling powerful—a fundamental psychological state—can affect consumers’ construction and reception of communications. They propose a novel psychological mechanism, “need-for ... Read More
[ BizStudies ]
CHEN, Fangyuan
ZHENG, Jianqing (Frank)
People Like Being Alike: Products with Human-like Qualities and Consumer Chatter
When consumers talk to each other, marketers listen. And when a product is portrayed as having human characteristics, consumers talk about it more favorably, say HKUST Jaideep Sengupta and colleagues. In a study with critical implications for marketers, communicators, and consumers, the authors show that portraying products as having human characteristics—in ... Read More
[ BizStudies ]
SCHWEITZER, Maurice E.
Deflecting Difficult Questions in Interviews
Interviews are riddled with unspoken negotiations, with both parties bound to the push and pull of obtaining and withholding information. For an interviewee, the optimal outcome is to be trusted and liked by one’s interviewer, and—most importantly—hired at the highest possible salary. However, unwelcome questions can expose information that compromises ... Read More
[ BizStudies ]
SCHWEITZER, Maurice E.
Deflecting Difficult Questions in Interviews
Interviews are riddled with unspoken negotiations, with both parties bound to the push and pull of obtaining and withholding information. For an interviewee, the optimal outcome is to be trusted and liked by one’s interviewer, and—most importantly—hired at the highest possible salary. However, unwelcome questions can expose information that compromises ... Read More
[ BizBites ]
BROOKS, Alison Wood
Having a Laugh in the Workplace
Having a good sense of humour can be beneficial in many scenarios, whether in your personal life or at work. However, when defining a strong leader, most people would not consider humour as being a crucial attribute. An article by Brad Bitterly and Alison Wood Brooks aimed to dig deeper into this topic, understanding that humour, when used responsibly, can ... Read More
[ BizStudies ]
SCHWEITZER, Maurice E.
When Admitting Flaws, Be Funny
“What is your greatest weakness?” Routinely, professional and personal situations require us to disclose negative information about ourselves, but in doing so, we run the risk of damaging how others view us. In a series of five unique studies, HKUST’s Professor Bradford Bitterly and his colleague examined whether humor can make us seem more likable and ... Read More
[ BizStudies ]
KARAHANNA, Elena
XU, Sean Xin
ZHANG, Nan Andy
Meeting Needs through Social Media
Twitter has almost 200 million users. Facebook’s customer base is even bigger, approaching 3 billion. Yet despite the staggering popularity of social media applications, it remains unclear exactly why and how people use this technology. Taking a holistic view of social media use, HKUST’s Professor Yan Xu and co-researchers developed a pioneering theory-based ... Read More
[ BizStudies ] [ Digital Platform: Design and Strategy ]
Role of Social Relationships in VC Syndication and Fundraising
In this presentation, Prof Pavel Zhelyazkov will provide an overview of his research on how social networks shape venture capital (VC) firms’ syndication activities as well as access to deals and capital. In particular, he will examine how a VC firms’ behavior within syndicates shapes its access to subsequent investment opportunities; and how indirect social ... Read More
[ BizTalks ]