# SHIN, Dongwook
**Source**: https://bm.hkust.edu.hk/faculty/shin-dongwook
**Parent**: https://bm.hkust.edu.hk/bizinsight/digital-platform-design-and-strategy
SHIN, Dongwook
Associate Professor
Department of Information Systems, Business Statistics & Operations Management
[View Profile](https://isom.hkust.edu.hk/faculty-and-staff/directory/dwshin)
### Recent Activities
[LEE, Dongwon](https://bm.hkust.edu.hk/faculty/lee-dongwon)
GOPAL, Anandasivam
LEE, Dokyun
[SHIN, Dongwook](https://bm.hkust.edu.hk/faculty/shin-dongwook)
[Nudging Private Ryan: Mobile Microgiving under Economic Incentives and Audience Effects](https://bm.hkust.edu.hk/bizinsight/2026/01/nudging-private-ryan-mobile-microgiving-under-economic-incentives-and-audience)
Technology-augmented choice-making impacts many facets of business. The use of economic incentives under the ubiquitous mobile ecosystem for prosocial behavior has been shown to be particularly effective. We build on the previous work on this topic and study how mobile-based economic incentives and environments influence charitable giving behavior. In
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[Read More](https://bm.hkust.edu.hk/bizinsight/2026/01/nudging-private-ryan-mobile-microgiving-under-economic-incentives-and-audience)
[ [Leadership and Behavioral Decision-making](https://bm.hkust.edu.hk/bizinsight/leadership-and-behavioral-decision-making "Leadership and Behavioral Decision-making") ]
[Read Full Paper](https://misq.umn.edu/misq/article-abstract/47/3/1101/2260/Nudging-Private-Ryan-Mobile-Microgiving-under?redirectedFrom=fulltext)
[SHIN, Dongwook](https://bm.hkust.edu.hk/faculty/shin-dongwook)
ZEEVI, Assaf
[Online Reviews, Product Quality, and Information Sharing](https://bm.hkust.edu.hk/bizinsight/2025/01/online-reviews-product-quality-and-information-sharing)
[Information](https://bm.hkust.edu.hk/bizinsight/tag/information)
[Supply Chain](https://bm.hkust.edu.hk/bizinsight/tag/supply-chain)
[Online Retailing](https://bm.hkust.edu.hk/bizinsight/tag/online-retailing)
In today’s competitive online retail environment, reviews represent an important quality signal that helps customers make more informed purchase decisions. The impact of reviews can propagate up the supply chain, affecting multiple firms’ decisions on pricing and product quality. HKUST’s Dongwook Shin and a colleague shed new light on this phenomenon
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[Read More](https://bm.hkust.edu.hk/bizinsight/2025/01/online-reviews-product-quality-and-information-sharing)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://pubsonline.informs.org/doi/epdf/10.1287/mnsc.2023.4746)
[SHIN, Dongwook](https://bm.hkust.edu.hk/faculty/shin-dongwook)
[Achieving Supply Chain Coordination in the Presence of Social Learning](https://bm.hkust.edu.hk/bizinsight/2024/12/achieving-supply-chain-coordination-presence-social-learning)
In e-commerce supply chains, AI and information technologies enable a substantial flow of information from customers to manufacturers through product reviews, which provide insights into product quality. Conventional wisdom suggests that review-based social learning benefits both consumers and firms within the supply chain. However, our research reveals that
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[Read More](https://bm.hkust.edu.hk/bizinsight/2024/12/achieving-supply-chain-coordination-presence-social-learning)
[ [BizTalks](https://bm.hkust.edu.hk/bizinsight/biztalks "BizTalks") ]
[Watch Video](https://video.ust.hk/watch?video=D1F1D69E6221CE92&embed=Y)
[Read Full Paper](https://pubsonline.informs.org/doi/10.1287/mnsc.2023.4746)
MAGLARAS, Costis
SCARSINI, Marco
[SHIN, Dongwook](https://bm.hkust.edu.hk/faculty/shin-dongwook)
VACCARI, Stefano
[Online Rankings and Raising Revenue](https://bm.hkust.edu.hk/bizinsight/2024/06/online-rankings-and-raising-revenue)
[Social Learning](https://bm.hkust.edu.hk/bizinsight/tag/social-learning)
[Online Information](https://bm.hkust.edu.hk/bizinsight/tag/online-information)
[Platform Ecosystems](https://bm.hkust.edu.hk/bizinsight/tag/platform-ecosystems)
When making online purchases, consumers often encounter a lengthy list of products whose quality they know little or nothing about, ranked by an unknown algorithm. Users often turn to others’ online reviews to estimate product quality—a process known as social learning. HKUST’s Dongwook Shin and colleagues shed light on the challenges that platforms face
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[Read More](https://bm.hkust.edu.hk/bizinsight/2024/06/online-rankings-and-raising-revenue)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[ [Digital Platform: Design and Strategy](https://bm.hkust.edu.hk/bizinsight/digital-platform-design-and-strategy "Digital Platform: Design and Strategy") ]
[Read Full Paper](https://pubsonline.informs.org/doi/epdf/10.1287/opre.2022.2372)
[SHIN, Dongwook](https://bm.hkust.edu.hk/faculty/shin-dongwook)
VACCARI, Stefano
ZEEVI, Assaf
[How Online Reviews Affect Dynamic Pricing Strategies](https://bm.hkust.edu.hk/bizinsight/2023/09/how-online-reviews-affect-dynamic-pricing-strategies)
[Pricing](https://bm.hkust.edu.hk/bizinsight/tag/pricing)
[Online Information](https://bm.hkust.edu.hk/bizinsight/tag/online-information)
[Social Learning](https://bm.hkust.edu.hk/bizinsight/tag/social-learning)
[E-commerce](https://bm.hkust.edu.hk/bizinsight/tag/e-commerce)
Online product review platforms have become popular places for consumers to share their opinions on and experiences of the products and services they buy. In online marketplaces, the quality of a new product or service is initially unknown, but reviews posted by buyers inform subsequent customers. By reducing uncertainty about product quality, this type of
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2023/09/how-online-reviews-affect-dynamic-pricing-strategies)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[ [Digital Platform: Design and Strategy](https://bm.hkust.edu.hk/bizinsight/digital-platform-design-and-strategy "Digital Platform: Design and Strategy") ]
[Read Full Paper](https://pubsonline.informs.org/doi/epdf/10.1287/mnsc.2022.4387)
[SHIN, Dongwook](https://bm.hkust.edu.hk/faculty/shin-dongwook)
BROADIE, Mark
ZEEVI, Assaf
[Which is Best: Dynamically Learning the Statistical Characteristics of Systems](https://bm.hkust.edu.hk/bizinsight/2020/02/which-best-dynamically-learning-statistical-characteristics-systems)
[Business Innovation](https://bm.hkust.edu.hk/bizinsight/tag/business-innovation)
[Cross-country Study](https://bm.hkust.edu.hk/bizinsight/tag/cross-country-study)
[Data Analytics](https://bm.hkust.edu.hk/bizinsight/tag/data-analytics)
[International Business](https://bm.hkust.edu.hk/bizinsight/tag/international-business)
[Marketing Strategy](https://bm.hkust.edu.hk/bizinsight/tag/marketing-strategy)
Existing studies into ordinal optimization fall into one of two categories: fixed budget or fixed confidence. With fixed budget, the aim is to minimize the probability of false selection given a sampling budget. In a fixed confidence setting, the target is to come up with a sampling procedure that satisfies a desired guarantee on the probability of false
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[Read More](https://bm.hkust.edu.hk/bizinsight/2020/02/which-best-dynamically-learning-statistical-characteristics-systems)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://pubsonline.informs.org/doi/pdf/10.1287/opre.2018.1753)