# Decision Making
**Source**: https://bm.hkust.edu.hk/bizinsight/tag/decision-making
**Parent**: https://bm.hkust.edu.hk/bizinsight/bizthemes/data-analytics
NAN, Lana Xianglan
[PARK, Sang Kyu](https://bm.hkust.edu.hk/faculty/park-sang-kyu)
YANG, Yang
[Rejections are More Contagious than Choices in Marketing](https://bm.hkust.edu.hk/bizinsight/2024/10/rejections-are-more-contagious-choices-marketing)
[Social Influences](https://bm.hkust.edu.hk/bizinsight/tag/social-influences)
[Decision Making](https://bm.hkust.edu.hk/bizinsight/tag/decision-making)
[Personal Preference](https://bm.hkust.edu.hk/bizinsight/tag/personal-preference)
In today’s technologically connected world, people learn about others’ purchase decisions on social media and review sites, as well as through direct observation. These decisions are perceived as either a choice or a rejection, explain HKUST’s Sang Kyu Park and co-researchers, who ask a critical question: “Does the mere perception of another’s decision as a
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[Read More](https://bm.hkust.edu.hk/bizinsight/2024/10/rejections-are-more-contagious-choices-marketing)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://academic.oup.com/jcr/article/50/2/363/7133747)
[TANG, Rui](https://bm.hkust.edu.hk/faculty/tang-rui)
[Path Dependency in Physician Decisions](https://bm.hkust.edu.hk/bizinsight/2024/04/path-dependency-physician-decisions)
[Social Network](https://bm.hkust.edu.hk/bizinsight/tag/social-network)
[Decision Making](https://bm.hkust.edu.hk/bizinsight/tag/decision-making)
Do experts make biased decisions? In this study, we examine the decision-making of emergency department physicians who must decide whether to admit or discharge patients. We find evidence suggesting that these physicians are subject to biases in their decision-making. Specifically, we discovered that a physician's decision for a given patient can be
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[Read More](https://bm.hkust.edu.hk/bizinsight/2024/04/path-dependency-physician-decisions)
[ [BizTalks](https://bm.hkust.edu.hk/bizinsight/biztalks "BizTalks") ]
[Watch Video](https://video.ust.hk/watch?video=0DD7707AC16F8280&embed=Y)
[Read Full Paper](https://academic.oup.com/restud/advance-article/doi/10.1093/restud/rdad096/7286611)
[FERNÁNDEZ-LORÍA, Carlos](https://bm.hkust.edu.hk/faculty/fernandez-loria-carlos)
PROVOST, Foster
HAN, Xintian
[Explaining AI’s Data-Driven Decisions](https://bm.hkust.edu.hk/bizinsight/2024/03/explaining-ais-data-driven-decisions)
[Machine Learning](https://bm.hkust.edu.hk/bizinsight/tag/machine-learning)
[Decision Making](https://bm.hkust.edu.hk/bizinsight/tag/decision-making)
[Artificial Intelligence](https://bm.hkust.edu.hk/bizinsight/tag/artificial-intelligence)
[Data Analytics](https://bm.hkust.edu.hk/bizinsight/tag/data-analytics)
Today, artificial intelligence (AI) systems make data-driven decisions in a multitude of applications and industries. Explanations of the reasoning behind these decisions are crucial to the success and acceptance of such systems, say HKUST researcher Carlos Fernández-Loría and colleagues. Rising to this challenge, the authors present and rigorously test a
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[Read More](https://bm.hkust.edu.hk/bizinsight/2024/03/explaining-ais-data-driven-decisions)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://fosterprovost.com/wp-content/uploads/2022/11/CFExplanations2022_MISQ.pdf)
[CHAO, Melody](https://bm.hkust.edu.hk/faculty/chao-melody)
[The Fair AI?: Reactions to AI-made organizational decisions](https://bm.hkust.edu.hk/bizinsight/2024/02/fair-ai-reactions-ai-made-organizational-decisions)
[Organizational Behavior](https://bm.hkust.edu.hk/bizinsight/tag/organizational-behavior)
[Decision Making](https://bm.hkust.edu.hk/bizinsight/tag/decision-making)
[Artificial Intelligence](https://bm.hkust.edu.hk/bizinsight/tag/artificial-intelligence)
Would people react positively or negatively if organizational decisions were made by AI instead of by traditional decision agents (i.e., human managers)? Whereas high-profile stories covered in news media suggest that the use of AI in organizational decision-making was viewed as unfair and received negatively, recent surveys showed that using AI in decision
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[Read More](https://bm.hkust.edu.hk/bizinsight/2024/02/fair-ai-reactions-ai-made-organizational-decisions)
[ [BizTalks](https://bm.hkust.edu.hk/bizinsight/biztalks "BizTalks") ]
[Watch Video](https://video.ust.hk/watch?video=19AD3BF1C75E1C93&embed=Y)
[CHEN, Qihui](https://bm.hkust.edu.hk/faculty/chen-qihui)
[Status Motivation and Parents’ Spending on Children’s Educational Products](https://bm.hkust.edu.hk/bizinsight/2024/02/status-motivation-and-parents-spending-childrens-educational-products)
[Resource Allocation](https://bm.hkust.edu.hk/bizinsight/tag/resource-allocation)
[Parenting Behavior](https://bm.hkust.edu.hk/bizinsight/tag/parenting-behavior)
[Decision Making](https://bm.hkust.edu.hk/bizinsight/tag/decision-making)
Education is one of the top expenditures for families, especially in Asia. For example, the average expenditure on a child’s education from primary school to undergraduate level in Hong Kong is more than any other regions/countries in the world. When examined closer, some educational purchases are made to develop a child’s strengths (i.e., strength-focused
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[Read More](https://bm.hkust.edu.hk/bizinsight/2024/02/status-motivation-and-parents-spending-childrens-educational-products)
[ [BizTalks](https://bm.hkust.edu.hk/bizinsight/biztalks "BizTalks") ]
[Watch Video](https://video.ust.hk/watch?video=318D863A735E03C6&embed=Y)
[Read Full Paper](https://journals.sagepub.com/doi/10.1177/00222429231224333)
[PARK, Sang Kyu](https://bm.hkust.edu.hk/faculty/park-sang-kyu)
[Rejections Are More Contagious than Choices: How Another’s Decisions Shape Our Own](https://bm.hkust.edu.hk/bizinsight/2023/10/rejections-are-more-contagious-choices-how-anothers-decisions-shape-our-own)
[Social Influences](https://bm.hkust.edu.hk/bizinsight/tag/social-influences)
[Decision Making](https://bm.hkust.edu.hk/bizinsight/tag/decision-making)
[Personal Preference](https://bm.hkust.edu.hk/bizinsight/tag/personal-preference)
Every day, we learn about others’ decisions from various sources. We perceive some of these decisions as choices of the more-preferred alternative and others as rejections of the less-preferred alternative. In which case are we more likely to follow another’s decision? We find that people are more likely to conform to another’s decision if it is perceived as
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[Read More](https://bm.hkust.edu.hk/bizinsight/2023/10/rejections-are-more-contagious-choices-how-anothers-decisions-shape-our-own)
[ [BizTalks](https://bm.hkust.edu.hk/bizinsight/biztalks "BizTalks") ]
[Watch Video](https://video.ust.hk/watch?video=314F61F6C22F4101&embed=Y)
[Read Full Paper](https://academic.oup.com/jcr/article/50/2/363/7133747?login=true)
HO, Emily H.
[HAGMANN, David](https://bm.hkust.edu.hk/faculty/hagmann-david)
LOEWENSTEIN, George
[Is Ignorance Really Bliss? The Perils of Information Avoidance](https://bm.hkust.edu.hk/bizinsight/2022/08/ignorance-really-bliss-perils-information-avoidance)
[Decision Making](https://bm.hkust.edu.hk/bizinsight/tag/decision-making)
[Organizational Behavior](https://bm.hkust.edu.hk/bizinsight/tag/organizational-behavior)
[Motivation Incentives](https://bm.hkust.edu.hk/bizinsight/tag/motivation-incentives)
In the modern world, information is readily available to inform decisions both great—on health, finance, or politics, for example—and small. However, decision-makers are not always eager to take advantage of the information at their fingertips, especially if they fear that it will be painful. Such willful ignorance can have dire consequences for individuals
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[Read More](https://bm.hkust.edu.hk/bizinsight/2022/08/ignorance-really-bliss-perils-information-avoidance)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://pubsonline.informs.org/doi/epdf/10.1287/mnsc.2019.3543)
ANG, James S.
[HSU, Charles](https://bm.hkust.edu.hk/faculty/hsu-charles)
TANG, Di
WU, Chaopeng
[Could Social Media Empower Small Investors in Corporate Governance?](https://bm.hkust.edu.hk/bizinsight/2022/06/could-social-media-empower-small-investors-corporate-governance)
[Corporate Governance](https://bm.hkust.edu.hk/bizinsight/tag/corporate-governance)
[Social Media](https://bm.hkust.edu.hk/bizinsight/tag/social-media)
[Invester Behavior](https://bm.hkust.edu.hk/bizinsight/tag/invester-behavior)
[Decision Making](https://bm.hkust.edu.hk/bizinsight/tag/decision-making)
Social media posts about potential mergers and acquisitions (M&As) can significantly predict the likelihood of M&A success, say HKUST researcher Charles Hsu and colleagues. Social media message boards give China’s 50 million small investors a voice, which they are using to express their opinions on acquisition activity. This study establishes an influential
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[Read More](https://bm.hkust.edu.hk/bizinsight/2022/06/could-social-media-empower-small-investors-corporate-governance)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://meridian.allenpress.com/accounting-review/article-abstract/96/2/1/435944/The-Role-of-Social-Media-in-Corporate-Governance?redirectedFrom=fulltext)
[LIU, Jia](https://bm.hkust.edu.hk/faculty/liu-jia)
ANSARI, Asim
[Customer Purchase Dynamics and Competing Loyalty Programs](https://bm.hkust.edu.hk/bizinsight/2022/01/customer-purchase-dynamics-and-competing-loyalty-programs)
[Competition](https://bm.hkust.edu.hk/bizinsight/tag/competition)
[Customer Behavior](https://bm.hkust.edu.hk/bizinsight/tag/customer-behavior)
[Decision Making](https://bm.hkust.edu.hk/bizinsight/tag/decision-making)
[Loyalty Programs](https://bm.hkust.edu.hk/bizinsight/tag/loyalty-programs)
[Programming](https://bm.hkust.edu.hk/bizinsight/tag/programming)
To defeat others in the battle for market share, firms routinely launch different loyalty programs, deeply influencing customer purchasing decisions. The widespread availability of such programs imply competing firms face the challenge of disentangling the interactive impact to make informed pricing and promotional decisions, especially in competitive
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[Read More](https://bm.hkust.edu.hk/bizinsight/2022/01/customer-purchase-dynamics-and-competing-loyalty-programs)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://journals.sagepub.com/doi/pdf/10.1177/0022243720911894)
[LIU, Jia](https://bm.hkust.edu.hk/faculty/liu-jia)
[How Data Analytics Are Used in Marketing](https://bm.hkust.edu.hk/bizinsight/2022/01/how-data-analytics-are-used-marketing)
[Data Analytics](https://bm.hkust.edu.hk/bizinsight/tag/data-analytics)
[Marketing Analytics](https://bm.hkust.edu.hk/bizinsight/tag/marketing-analytics)
[Marketing Strategy](https://bm.hkust.edu.hk/bizinsight/tag/marketing-strategy)
[Decision Making](https://bm.hkust.edu.hk/bizinsight/tag/decision-making)
A closer look into three main kinds of data-driven marketing analytics – descriptive, predictive and prescriptive.
Assistant Professor LIU Jia Department of Marketing, HKUST Business School
Data-driven marketing simply put means using quantitative methods to derive meaning from data to make informed marketing decisions. Thanks to the availability of a
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[Read More](https://bm.hkust.edu.hk/bizinsight/2022/01/how-data-analytics-are-used-marketing)
[ [Data Analytics](https://bm.hkust.edu.hk/bizinsight/bizthemes/data-analytics "Data Analytics") ]
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